It`s normal that all people who are working with social media platforms have to process a huge amount of information. Numbers, facts, trends, specifically signs. You must analyze it and get the most important information for you: stronger and weaker points, unnecessary content and many other things.
However, you can`t just sit in front of your laptop and count each like and comment on your page. To make it easier, people are using social media monitoring tools – special programs that allows you to gather all important information from your profiles, accounts and pages. We also know that there is more than a hundred of such programs, so we`ve collected 10 best tools that you should try. We are not making a top of these programs – each program has it`s own pros and cons, so you can decide what to work with.
With this tool, you are able to monitor your Twitter and Instagram accounts – track hashtags, keywords, URLs and usernames. You can see the real-time data and historical information, analyze your activity and find out in which part of the world your account is the most popular.
A universal tool that is very popular between social media users. Why? Because you are able to track an activity of your accounts through different social media like LinkedIn, Twitter, Facebook, WordPress, Foursquare and Google+. There is also an option of creating a posting schedule that will synchronize with all your platforms – you just need to match the right settings.
- Twitter counter
A tool for analyzing your Twitter stats. You can track millions of Twitter users and stats, count the number of profile visits and your page activity (likes, reposts and answers).
Digimind measures sentiment, giving you an ability to see if the perception of a keyword is negative, neutral or positive. You can also see how the public perceives your brand versus the competition.
If you want to see how many people your tweets reach, this tool is the right choice. You can measure the impact that social media discussions have, and also learn about your most influential followers, which points you toward the right people. Target these people, and we can guarantee that you will have a better result.
- Sprout social
This is one of the most popular social media monitoring tools, because it can give you the analytics you need to increase social media engagement. There is also an ability of publishing your posts from the Sprout social dashboard. With it, you will be able to collaborate with your team.
This one is slightly controversial – some people use it; some people say that it`s ineffective. Klout`s influence scoring system has a reputation of being inaccurate, but it can be used to fine-tune posts in order to achieve optimal engagement. This tool is used for Twitter.
It`s all about “catching the buzz” about your products and services so you know everything about public`s reaction in real time. You can also see what people are saying about your competitors and manage of all social media channels in one product. The social media analytics and reports are also helpful.
- Simply Measured
With Simply Measured, you are able to keep tracks of a number of metrics. You can gather data and analyze earned, owned and paid activity. This tool is paid. However, you can use a free version to create reports for Facebook, Instagram, Google+ and Twitter. You can receive insights from competitor fan pages, your own Facebook content, Instagram engagement customer service metrics and trends.
Buffer enables you to schedule content. You can mange Facebook fan pages and groups, LinkedIn profiles and company pages, Twitter profiles, Pinterest and Google+ accounts.
So, it is our list of best social media monitoring tools, and we highly recommend you to use them. If you know other workable tools, let us know!