Best Facebook practices that work today

How much time do you spend in Facebook? Do you enjoy your page`s activity?

Today a bigger part people who have personal accounts in Facebook don`t even know how this social media works. They just scroll down the news feed, like their friend`s photos, read interesting articles or watch cool videos. However, there is another group of users who is worried about their profiles. They want to have a huge audience and huge overall activity. But they`ve already tried everything they knew to increase these points.

You probably heard about Facebook practices. If you don`t know what it is, we will explain. Facebook practices are a strong number of activities, which are used by people to optimize their profiles. In this article we will show you best Facebook practices and explain their importance.

1. Take full advantage of Facebook videos

Five or six years ago videos weren`t the most popular sort of content on Facebook. However, today we can see that 70% of user generated content includes video materials. Why this happens? Our rhythm of life don`t give us an ability to read huge texts or open links to other sites with such information. Facebook videos are running automatically just at the moment you see them in your news feed. You don`t need to turn on the “Full screen” mode, just turn on the sound and start watching.

Make people`s life easier with Facebook video

There is no need of downloading some extra programs for adding video to your page. Facebook gives us an opportunity to use simple tools like Facebook Live to work with video content faster.

2. Analyze your posts. Make them look specific

People who are writing long posts and then add hashtags take risks to have a minimal visibility on such sort of content. Why so? Again – people are not interested in reading big texts even if it is a very important topic for them. Of course, if they are sitting at home in front of the computer, they`ll probably pay attention to such post. However, you shouldn`t rely on this every day.

Such Facebook practice is not very hard to understand, so you need to focus on it.

First, make texts as short as possible. You should have a short first part, an informative second part and short ending. Always read what you`ve written before posting to avoid mistakes and problems with engagement.

Second, attract people. They won`t read your texts only because you are popular and your posts may be interesting. Add an intriguing question at the beginning of the post, use some non-standard phrases to draw people`s attention.

Third, use right hashtags. If you know exactly what is your post about, you should add tags dedicated to the topic (if you are writing about science, your hashtags should match the specific topic, not the whole science).

3. Orientate on your target audience

With Facebook analysis, you are able to find all information about your audience and separate the target audience. If you know how many people are interested in your content, you will understand how often you should post (complete your posting schedule).

Analyzing your Facebook users demographics, you are able to break it down on the categories (age, location, gender, Facebook engagement etc.).

If you know, what people are following you, you are able to choose the most enjoyable type of content for them. If they don`t like texts or images with short descriptions, you can try video or infographic. Mix your content to avoid spam. People hate spam.

Conclusion

As you see, Facebook practices are not big and scary. You just need to understand them, make sure that everything is clear and only then start using them on your Facebook profile (private or business).

How to perform a quick Facebook page audit?

When was the last time you`ve checked your Facebook page? Are you sure it`s ok?

Developers who spend hours working with their Facebook profiles should know that Facebook audit is a very important process and should be done regular. However, beginners don`t know about such procedure, so we`ve prepared a short guide about Facebook audit.

Why do we need Facebook audit?

Well, it`s a good question. Facebook audit helps users to analyze their profiles (personal pages or business accounts) to understand if something is wrong or there is some information that should be added to the profile.

There are some basic points, which should be completed for making a successful .

Make sure that your Facebook profile is completed

Firstly, we should know that our page has all important information about our business or our company and new visitor will see everything that should be mentioned. We are talking about contact information, page`s story, milestones and other details below:

• Page`s URL. It should be claimed and customized.
• All appropriative call-to action buttons (it depends on your business goals). It could “sign up” or “learn more” button.
• Appropriate all links to your business website and other social media profiles.

Also, we should check the profile`s images, background photo and company`s logo. All these images should stand on the right places. It`s very important, so don`t miss it.

Take your time to “Look the part”

this is the second point in our Facebook audit process. In simple words, now we are analyzing an aesthetic part of our Facebook profile. How to make your profile looking beautiful and attractive? Here are some simple advices for beginners:

• A profile picture and a cover photo have an appropriative size
• A verification checkmark. This point means that your business is not fake.
• Brand`s imagery that gives of a professional vibe. It` also a key point.

Figure out where your Facebook page stands right now

This point will help you to build your content strategy from the beginning. The number of likes couldn`t give you the real understanding of the situation. However, to have a better view on your Facebook profile, you should use Facebook insights.

With them, you will know what are the real connections between you and your followers. The tools give us a full profile overview with number of visits, likes, shares and comments. You can even find out which part of your audience is more active (men or women, elderly people or younger users).

Pay attention to your profile`s content

The final part of Facebook audit is dedicated to the main part – your content. You should look through all posts and find all weak points (bad posting schedule, too much information, bad structure of the texts etc.). when you will correct all mistakes, you profile will be ready to get more and more subscribers.

How to get a perfect photo to Facebook event? Advices and recommendations.

Again, and again we can confidently say that Facebook is the best social media on the world. Why so? Well, because with it`s help we can easily connect with each other, find important information and even gather people together. And today our topic will be Facebook events.

If you want to meet someone, discuss important questions or just to have fun, you just need to create an event (match the date, the name of the event and the time when everything begins). It`s good when you are doing it for your friends and everyone know you, but what if it is for people who you don`t know at all? How to grab their attention and make them come to your event?

Cover photo

We won`t stop on details and just go straight to the most problematic point – cover photo. Why we say it` problematic? Partly because this picture is the main detail that grabs attention and interest users. So, in our article we will discuss the problem of adding the right Facebook cover photo to your event.

How to create a Facebook event?

Well, at first, we must say that the process of creating a Facebook event isn`t something extra hard. However, you should be focused on creating a completed event that will interest huge audience. So, when you decided to create an event, Facebook will give you the main points that must be followed one by one:

• Choosing a theme. The platform provides you a list of basic themes which you can use. These themes are dedicated to different types of events (birthdays, holidays, parties, conferences, lectures and others). These options replace the need for an event image, but there`s only so many preset illustrations to choose from.
• Uploading a photo. Facebook also gives you an option of downloading your own image (following Facebook content guidelines). There you are able to choose the right size to fit your event dimensions.

Facebook event photo size and dimensions

If you select the right size for your photo, it means that you are on the right way to success. In the Internet we can find hundreds of different images with different sizes. However, Facebook provides special requirements for event photos that must be followed:

• Facebook event cover photo recommended size – 1920×1080 (16:9 Ratio)
• Facebook scales down to minimum dimensions: 470×174
• Image shows in feed: 470×174

Where your Facebook event image appears

There were many changes of Facebook event cover images and their appearing on the platform, but some core points were always on the same place. There are three different locations where all photos with 1920×1080 size recommendation appears:

• Upcoming events. Displayed as a thumbnail, you are able to see your image in the list of upcoming events. You should make a good search to find a photo that will be looking good as a thumbnail and in full size, so users will pay attention to your event.
• Event page. Your event image appears at 470×172 size at your own event page. This is the main resource of the event`s specific details, comments and updates.
• Newsfeed. Probably the main position in this list. Event images will appear on other user’s newsfeed in the same size as on the actual Facebook event page.

How to choose the best Facebook event cover photo

Now we`ve moved to our main and probably the most interesting part. We know that cover image is the main point in the whole advertising process, because in most cases people pay attention to the image, not to the text. So, our task is to get an image that will describe our event completely.

Here we have three recommendations that should be followed:

1. Make your image stand out.

Image is the most powerful source of information in the social media and, as you understand, we can remember images better than sentences and key phrases. A study found that people have the ability to recall more than 2500 images with roughly 90% accuracy. Impressive, right?

That`s why we must pick up an image that will get into people`s memory and stay there for the whole time before an event. If we are talking about party, it should be an image from someone`s party where people are staying in small groups with cups of punch, or where they are dancing.

2. Use relevant images.

you should remember that our images must give potential guests the real picture of everything that will happen on our event. If you want to make a business conference, you should pick up an image from the conference room (you can make a photo of this room) or a thematical photo that will show the business theme at all.

This point should be followed very accurate because in most cases people orientate on the Facebook event photo, not on the description. If they see it doesn’t match with the event`s name, they won`t pay attention to it.

3. Use photo editing tools.

We didn`t say anything about changing photos, so you may use a full power of photo editing tools. We will only say that you should control yourself – don`t add unnecessary details. People enjoy photos with thematical phrases, dates and all basic information about your event. It`s like an infographic, but simpler. In fact, it`s difficult to find a photo that don`t need edition, so you will need to use such tools very often.

Final thoughts

As you understand, choosing the right Facebook event cover photo isn`t a simpe task, so you should concentrate on it and follow the instructions we`ve given below. We hope that you enjoyed reading this article and your cover image will be the best. Good luck.

How to create effective Facebook lead generation advertisements?

Every businessperson who is working with an audience it the social media tries to find the perfect way of attracting customers and potential followers to his/her page. Someone is writing long posts with difficult explanations, someone just gives a photo and a link to the website. However, these methods are not very effective, so we would like to introduce you probably the most effective way of promoting – lead generation advertisements.

What is lead generation?

Lead generation is a marketing process where your task is to capture people`s interest to your services or products. It is a way to take your target audience form an introduction to what you are doing, and then guide them from your sales funnel.

Every business need customers to get income and stay on the global market through other businesses. Customers is the resource you need the most and lead generation is probably the most effective way to attract them. A lead is someone who is already interested in your business, so these people are already warmed up for your advertisements. Everyone knows about promoting processes, so there are no rookies here.

Why we should use Facebook advertising?

It`s a smart question, because there are many other social media that could help you in promoting business. however, we will stop on Facebook. It is the most active social media – more than 1,7 million of active followers per month. It doesn`t matter in what sphere you are working, you will always find interested persons.

Also, Facebook makes your lead generation advertisements easy to you and your customers. In this social media, you always have a dashboard with a plenty of resources, which can help you at any moment. Customers are able to take part in your offers without leaving the platform.

To give you a better understanding of the situation, we will stop on some points.

Facebook lead generation advertisements:101

Facebook will give you basic recommendations to start creating you lead generation advertisements. While creating an ad, you`ll be able to set your own privacy policy. This policy makes you sure that you are not allowed to sell customer`s information and informs you on question restriction.

To begin creating your own Facebook lead generation ads, you will also need Facebook fan page. Keep in mind that it differs from your personal Facebook profile.

An effective Facebook lead generation advertisement should include some key points:

• A relevant image: 1200 x 628 pixels
• Irresistible headline: 25 characters in length
• Text that explains your offer: 90 characters length
• Description for the news feed: 30 characters length
• A clear call to action: an option that your customers will do

To have a better understanding of what we are talking about, look on some examples of such lead generation advertisements.

Setting up advertisements

To begin this process, you should head over to Facebook ads manager. There you can choose your own marketing objectives and one of these objectives is lead generation. Enter the campaign name and continue the process.

Then you will be able to choose a fan page you want to use for your advertisements and define your audience. There are some points that should be completed here:

• Age
• Location
• Gender
• Placements for posting your advertisements

After you select all the points, you are able to see the number of potential reaches.

Select your advertising budget

Keep this point in mind while creating your Facebook lead generation advertisements because if you won`t understand how much you can spend your advertising could end very fast.

Choose the right format

it could be a single image or multiple images dedicated to one product.

Final thoughts

So, here you have a detailed instruction about creating your own Facebook lead generation advertisements. Hope you`ll understand how they work and will use them all the time.

 

How to Create a Facebook Business Page in 9 Easy Steps?

Today we can see a huge trend of promoting a business through social media. In our case, it`s Facebook, and today we have more than 50 million business accounts there. People advertise their services, sell goods, create personal blogs, and advertise other products. 

However, if you have a business and want to advertise it through Facebook, you must create your own Facebook business page. Sometimes people don’t understand why they need it and what advantages they can get from it. In this article, we will guide you in creating your personal business page.

What is a Facebook business page?

A Facebook business page is an account you create specifically for your brand to: 

• Promote your goods and services; 
• Communicate with customers; 
• Get meaningful business insights and analytics; 
• Target new audience. 

Such pages serve to build your social media presence and reach more people potentially interested in your offers. One of the main marketing benefits a Facebook business account can bring is its word-of-mouth capacities and great social proof. For instance, when people see their friends or relatives liking a brand, they tend to trust them. Therefore, they would rather choose your brand promoted and liked on Facebook, than your competitor who cannot boast of the same. So you should definitely take your time and create a Facebook business page to stay afloat. Need more reasons? Continue reading this. 

Why do you need a Facebook business page?

According to Facebook policies, you cannot use your personal profile for any commercial and promotional purposes. Not only ads in a feed will annoy your friends, but also you will end up losing your account – Facebook has the right to delete it for violation of the rules. 

Small, midsize, and large businesses that use social media smartly can reach the best results in these marketing campaigns and make their brands more popular. Facebook is a huge platform that allows you to find the best way to reach your existing customers and find new ones. Here are the most crucial reasons for you get a business account:

Facebook is really huge

According to Statista, Facebook is the most popular social network: it can boast of 2.7 billion monthly active users. Choosing Facebook as a platform for brand promotion is a great idea – the more people use this network, the more eyes will see your content. So your chances for world popularity grow.

This network is great for all industries

Unlike Instagram or Pinterest that are focused on visual content, Facebook is omni purpose. For example, long-reads with images don’t feel good on Instagram and Twitter. Still, they are relevant for Facebook. In fact, any format of content is relevant on this network. Whether you are a photographer, musician, or owner of a marketing agency, you can promote yourself in the most natural way. 

You will learn more about your customers

People visit business pages to learn more about the company they like or find out something about a new brand they have noticed. They are expecting that you will share something valuable with them, but you can also get useful details from your visitors and improve your targeting. 

Facebook has Insights features that allow you to gather information about your visitors and their interactions with your account. Also, you can identify their likes and demographics as well as wants and wishes – just ask them to post comments and initiate conversations. 

It’s critical to know who your customers are. Facebook makes it easier – its interest and demographics information is a great source of insights for marketers. 

You can communicate with your customers

How to make a Facebook business page even more efficient? Use it as a platform for communication with your audience! There are so many ways to do that, from regular posts on your wall to questionnaires, public conversations in comments, video streams, and private messaging. You can accept orders through direct messages, consult your customers, guide them through the ordering process, and even send personalized offers/discounts right to their inbox. Respond to their comments, track brand mentions, and take an active part in discussions. Not only you will solve their problems and improve customer service, but also you can ask questions to get valuable information about them, their expectations, and desires.  

Advertise your goods efficiently

Facebook Ads allows you to promote your goods by means of lead generation ads, videos, dynamic product ads, and more. Paid ads are not expensive, so even a startup can afford them and increase reach in a couple of clicks. With your growth, this may become one of your best business assets.

Get organic traffic

Considering the huge amount of active Facebook users, generating mountains of organic traffic to your website becomes easier. Once you manage to build a wide audience, you will start getting a constant flow of traffic and therefore – improve your overall brand performance and SEO.

And now let’s move the most interesting part of our post: how to set up an account and enjoy all the incredible benefits of Facebook for business.

How to Create a Facebook Business Page: 9 Simple Steps

Step #1: Create a page

Facebook’s rules require business pages to be linked to your personal profile, so if you don’t have one – make sure to create it. Remember that all of your comments and other updates will be separated from the new account you create. Your personal data won’t appear on the business profile – you can only add it manually. If you don’t add your personal page to a business account, users won’t see it. 

Step #2: Select a business category

There are six main business categories that could be chosen for your business profile:

• Local business or place
• Company, organization or institution
• Brand or product
• Artist, brand or public figure (if you are a blogger, you should choose this category).
• Entertainment
• Cause or community

It`s important to choose the right category for your business, because each of them has a list of specific features, which may help you during your work.

For example, if you choose “Local business or place”, you will be able to collect Facebook reviews from customers. At this time, if your priority is to get check-ins, it`s better to choose “Company, Institution or Organization”.

Step #3: Fill in the information about your business

Here we must give our customers detailed information about things that they could get from us. We should add some facts about the business (it is stabilized, successful and have already reached some core milestones). You should also have your own customized URL. With it, user don`t have problems with finding and entering your account. There also should be a link to your business page (website or blog). Don`t forget about your location. With this information, customers will know that your business is not fake.

Make sure to add the following:

1. Description – describe your company in 155 symbols;
2. Categories – choose three categories relevant to your brand to help people find your page;
3. Contact information – add contacts to help your customers reach you via different channels. Email, Skype, phone number, and other information is crucial;
4. Location – provide the address of your brick-and-mortar store if you have one;
5. Hours – select hours when you are open;
6. Price range – set it if you want to;
7. More – add any details you believe are necessary. 

The information you include will appear on the About section of your page. Enter this tab if you want to see the expanded functions and add more information, like menu, story, awards, and more.

Step #4: Add a profile photo

Your profile photo should be 180×180 pixels. This is a small icon or an avatar for your account. Users will see it on your page as well as next to the comments and posts you make. A perfect business profile photo is your company’s logo. 

Step #5: Add a cover photo

A cover photo is a picture that appears on the top of your account. Use it to support your branding, make your page memorable, and grab users’ attention. The perfect for a desktop cover photo is 820×312, which is different for a mobile version – 640×360. Mind this difference when choosing/cropping the image. 

You can use one of your photos, find a template online, or even hire a designer to create something stunning for you. Facebook even allows you to add cover videos or slideshows, so don’t be shy to get creative here. Just make sure that your profile photo and cover work as a single composition and support your company’s style. It is important to make the visual part not just aesthetically pleasing but also chiming with your brand as a whole.  

Step #5: Customize it

How to start a win-win Facebook business page? Don’t neglect a single opportunity to make it look fabulous! Enter Page Settings and find Templates and Tabs there. In this section, you can adjust and personalize the outlook of your profile. Decide which tabs to add and take a look at the pre-made templates – some of them are pretty awesome. They include CTA buttons and page sections, like Services, Shop, Offers, Photos, Reviews, Posts, Videos, Notes, Groups, etc. By the way, if you have a Group on Facebook, link it to your business profile to increase audience reach. 

Step #6: Add your team members

If you manage a Facebook account as a team, make sure to add all collaborators to the page and highlight their roles. Each role gives particular rights to a participant. These might be:

1. Administrator – practically, the page owner with complete access to all settings (the page creator is an admin by default);
2. Moderator – responds to comments, deletes comments, sends messages, views analytics, creates ads;
3. Editor – everyone allowed to change the page, make posts, write messages, create ads, and view analytics;
4. Advertiser – knows who created/edited content, creates ads, and sees analytics; 
5. Analyst – knows who created comment/post, sees analytics.

To add your team members, you should type their Facebook names in the Roles section. 

Step #7: Create your first post

Well, congratulations – you have successfully created a Facebook business account. It is better to start posting content before you make your first invitations – encouraging people to like an empty page is a bit strange. 

Don’t wrack your brain over the first entry too much – this might be anything. You can post a photo, video, event, or a status update. Just make sure that you post something engaging and relevant to your brand. This might be direct promotional content or a post with useful information, like a how-to guide or an article relevant to your niche. Fresh and interesting content on your page will gladden visitors once they come to see it.

Step #8: Invite your Facebook friends and colleagues

There is an in-built Facebook feature that allows you to tell your Facebook friends about your page. You can find a list of suggested people to invite on the right side of your page. Send the invitations to all of your buddies or choose particular people to share your new page with. Once you send a notification, they will receive an offer to check it out. Of course, you shouldn’t assume that all of your contacts will eagerly subscribe to the new page, but this is the step to make. 

Don’t limit yourself to your friends – recommend your page to colleagues, as well. They might be interested in what you are doing! You can also encourage all invited people to recommend your page to their friends – this is an efficient way to get your first subscribers. 

Step #9: Promote your page outside Facebook

You should promote your page on your website and email signature. For the first option, Facebook offers plenty of widgets and buttons to locate on your site and encourage visitors to check your page out. There is an official Page Plugin to promote your business account outside Facebook. 

As for the second option, make sure to edit your email signature and include a call-to-action with a link to your Facebook profile.

Conclusion

As you can see, creating a Facebook business account is a matter of several clicks. This social network is a great place to promote your goods and they took care of your future commercial account! You can customize your page, decorate it with catchy images, promote it, and start your campaign right away. There are in-built targeting and analytical tools, so you can track your performance easily. Also, Facebook offers paid ads to increase your conversion rate. 

In general, using social media for your business is a great idea – it brings a human touch to your brand, improves communication with users, and expands your reach. There are no reasons to neglect such a rich marketing instrument like Facebook! So make your first step, create an account, and start posting wonderful content today! 

FAQ:

Can I use a personal Facebook profile for my business?

Using your Facebook profile directly for business purposes is prohibited by the rules, so you cannot do that. However, it doesn’t mean that you cannot use your page to help your brand grow. You can always use it to tell people about your company, showcase your ideas, and share posts. It is not prohibited to locate client stories, blog posts, business tips, and other similar materials on your personal page. Just make sure that you keep a balance. Tip: if you are using your personal account for business, avoid posting too salesy posts as well as too personal content.  

How can I convert my profile to a Facebook business page?

Here are the steps to follow:

1. Visit Create a Facebook Page Based on Your Profile page on your Facebook account
2. Click Get Started and follow the instructions on the screen
3. Once the conversion is done, your page will become visible

By converting your personal account into a page, you will end up having a profile and a new page. Your avatar, cover image, and name will appear in the business account (they are editable). Please mind that statistics and views are not transferred to your new page. The same happens to all of your likes and followers – they won’t appear on your business page. As for the followers, you can select your friends and followers and add them to your page – they will subscribe automatically. There is one nuance – friends will stay on both accounts (personal and business) and followers will move to your page and disappear from your personal profile. 

How much does a Facebook business page cost?

Facebook’s business page is created for free. 

Everything that you need to know about Facebook carousel advertisements

Are you interested in non-standard Facebook ads? Do you want to know more about them? Continue reading this article and you will find a lot of interesting information.

Today people who are using Facebook to advertise their business try to create new forms of advertisements to draw people`s attention and get Facebook likes. We all are accustomed to simple posts with an image and short description or just an image with link to the site or blog. However, these forms of advertising are losing their popularity, so we would like to introduce you Facebook carousel advertisements – next form of promotion in this social media.

In this article, we will tell you about these carousel ads and give a few simple advices for the right using. So, let`s begin.

What are Facebook carousel ads?

Facebook carousel advertisements are special posts, which combine from three to five advertisements at one. The princip of work is like in a carousel – you just click on the arrow to see the next advertisement from the list.

Where Facebook carousels have the biggest popularity?

Well, this form of promotion is used in businesses dedicated to selling goods (clothes, books, cars, phones and laptops). Developers prefer these posts because user can see everything in details before clicking on the link and make a decision immediately.

How to create a Facebook carousel advertisement?

We know that people could ask such question, so we have a short guide of creating Facebook carousel ads:

• At the beginning, launch Ads manager. You will need to select an objective for your advertisement (traffic, lead generation or visits).
• Next, create your audience and or choose and existing one if you have already run such advertisement.
• After that, you should choose the type of advertisement, which should be used. Here you just need to click on button “carousel”.
• In the next step you will be introduced to a preview to your based carousel ad. Here you can test it (change imagery, choose a headline or anything else).

Also, there are some basic recommendations of how your Facebook carousel advertisement should look:

• Image should have a square shape and 600×600 pixels size.
• You have a strong limit of characters for your post – only 90. Keep it in mind while creating your ad.
• There is also a limit to the headline – only 40 characters, and 20 characters for an ad description.

Now, we will move to the basic recommendations you should follow while working with the carousel advertisements.

Choose thematical photos

If you want to have an ideal carousel ad, all your images should be connected with each other and show customers every detail of what you are promoting. You can pick up different images and put them in the right order (with colors or with size of objects). Also, it could be one huge photo separated to equal parts. It`s a non-standard move, so use it.

Don`t run your advertisement without a strong goal in mind

Remember that your ad must grab people`s attention and make them visit your page or click on the link. Keep it in mind while working on an advertisement or contact the Facebook ads agency. For example, you can put an announcement to one of your images to interest customers or add a specific description like “limited collection” or “one-day offer”. If it can`t wait until tomorrow, they will go and buy your product right now.

Try Facebook carousel advertisements right now!

You should think as a businessperson and look straight on every next step. If you understand that your old advertising methods don`t give you a needed result, just leave them and try something new.

Facebook fan page and Facebook profile. Why it`s important to know the difference?

Very often we can hear someone saying two definitions – Facebook page and Facebook profile. In most cases people think that these phrases have the same meaning. However, it`s not true, and we must understand the difference between each definition. In this article, we will show you how Facebook page differs from Facebook profile and where they could be used.

What is Facebook profile?

Facebook profile is a personal user`s account. It couldn`t be used for commercial targets or business objectives. When you register in Facebook, your account is named as Facebook profile. People use such profiles to chat with friends, add their personal photos and posts, follow interesting pages and celebrity’s accounts, scroll the news feed and watch videos.

Even if all your updates are public, only users that will be added as friends will be able to see your content. People who are not added to your friends list and just started following your account, will be able to see all updates and posts you share but not the content you share with friends or groups.

This is why Facebook profile is not the right choice for starting your business activity, especially promoting products and attracting customers.

What is a Facebook fan page?

A Facebook fan page is an account dedicated to a specific company or organization. For the first time, there is no difference between it and Facebook profile. However, it gives you a list of extra abilities that could be used for business promotion.

One of the advantages is that you can have many Facebook pages tied to your name. If we are talking about Facebook profile, here you can have only one account. Also, we should mention that Facebook page could have multiple access. What does it mean? Different users could enter such account using their personal logins and passwords.

Features for Fan pages

If you have already decided to create a Facebook fan page, the first thing you should do is to choose an account`s category. Here you have six choices:

• Local businesses or places.
• Companies, organizations or institutions.
• Brands or products.
• Artists, brands or public figures.
• Entertainment
• Causes of communities

Each category gives you an access to different features. Each category differs from others, so you should decide what exactly you need.

However, there is still an ability to change a category. Here`s a short guide for it:

• Click on the button “about” under your cover photo
• Navigate to the left column and click
• Hover over category and click “edit”
• Select the needed category from deep-down menu
• Save your changes

Call-to-action buttons

Call-to-action button is a permanent component of each Facebook fan page. Such button allows visitors to contact with your company, order your goods or services or sign up on your website. Here we have a list of all available call-to-action buttons:

1. Book Now
2. Contact Us
3. Use App
4. Play Game
5. Shop Now
6. Sign Up
7. Watch Video

Page insights & audience insights

These two features help developers to control their Facebook page activity, analyze the user`s feedback and to have a regular statistic from the page. It`s called overall activity that contains the number of likes, comments and shares and the number of visits. Developers could also see who exactly visited their page (depending on age, demographic, location and other points).

Final thoughts

As you see, Facebook fan page and Facebook profile differs from each other completely. Both of these accounts could be used for regular activity, but as you see, they have different abilities and tools that could be used. We hope you`ve enjoyed this information and will use it in the future.

Facebook automation. Everything that you should know

Today developers, who work with the social media to grow up their business spend a lot of time on their regular activity. If we are talking about Facebook, we should say that it`s important to be active as long as possible.

However, we all are humans and we can`t sit in front of the computer for the whole day. And we still need to be active on Facebook, ad posts, share another user`s content etc. So how can we solve this problem? The answer is simple – Facebook automation. With it, your work will become much easier. At this article we will explain what is Facebook automation and why you should use it.

What is Facebook automation?

Automation refers to software or tools, which rely on scripts or bots to take care about all marketing tasks automatically. If we are talking about Facebook, we should admit that automation takes care of some core processes such as:

• Leaving comments under posts, images or statuses.
• Liking, sharing and commenting posts across your account. If you have more than one account, it will work to all of them.
• Event friends to visit events or put a like on some pages.
• Accepting or rejecting friendship requests.

At the moment you launch Facebook automation on your profile, you won`t need to focus on unnecessary things such as putting likes or leaving comments. The computer will do the job.

However, you should control the situation to avoid spamming, because people hate it and your popularity will go down immediately.

Now we will stop on the advantages of Facebook automation

Perfect time saver

You don`t need to focus on counting posts you`ve liked or shared, because Facebook automation bot will do the job. At this time, you can focus on upgrading your social media marketing strategy or even switch on other social media if needed.

Your page is always online

Bots don`t need rest because…they are not humans. They start working from the moment you`ve launched them and stop only if you give an order in system. Constant activity is very good for you and for your subscribers. If earlier they thought you would be offline after midnight, they will be surprised seeing your account active for the whole time.

How to use Facebook automation? Posting schedule

With advantage of regular activity, you are able to create personal posting schedule. With it, you will be able to get better profile activity and user`s engagement. Your posts will appear in people`s feed at the right moment, so your traffic will grow immediately.

That`s it. Now go and try Facebook automation on your business profile.

Choosing the best Facebook page cover photo: recommendations and advices

For the whole time we were working with Facebook, we`ve seen a lot of business profiles. And, unfortunately, they all have a very low overall activity. Why? The main reason was people weren`t interested in visiting these pages because it weren`t attractive or interesting for them. But where is the problem of such negative results for the page users? They didn`t pay enough attention to their Facebook page cover photo, and in this article, we will try to solve this problem and explain why it`s important to get good image for the page.

Why it`s important to have good Facebook page cover photo?

This question worries every developer who is working with clients on Facebook. The main reason lies in people`s first look. If you see the new page for the first time, what will you be looking at? On the description or on the photo near it? Photos and videos are the best instruments of sending the information to the user and, of course, you want to see the photo first.

If you will fail here, all your social media campaign and plans will go down because people are not interested in your page and don`t want to visit it. The main reason is the bad cover photo, so you should take it seriously.

Now, lets have a look on basic recommendations that should be followed while choosing Facebook page cover photo.

1. Follow the rules provided by Facebook

This advice may look too simple for you, but in most cases, people just ignored the Facebook rules after reading them and do what they think is right. When you will be checking the standards of choosing Facebook cover photo, read every point very attentive. So, here are the rules:

• Covers must be automatic. It means that they can`t be deceptive, misleading or malicious.
• Covers are public. You should choose something that will draw attention of huge group of people and interest potential followers.
• Covers are your alone. Other developers can`t ask advocates to load these covers to their timeline. Only you can work with these images.

If you will violate or ignore Facebook rules, your business will fail. We don`t think that you want to lose an opportunity to grow your business only because of bad cover photo.

2. Keep it clear and simple

Now, when you have learned the rules of choosing the right photo for Facebook page cover, you can start searching for an image that will cover your profile. If you think that this part will be easy, think again. In our world no one knows what exactly other people want. Their preferences and wishes are changing every second, so it`s hard to predict what will be better for them.

At this point we will give you a simple advice – make your image clear and simple. Why so? The main task of such pictures is to interest user, draw his attention, make him interested in your topic or business. The photo should clearly show what`s your page about and what people could find there. For example, if your page is dedicated to the food delivery, the cover photo must show all sorts of food available for customers here. Show how delicious it is, and visitors will immediately click on the button “follow” and start thinking about their first order.

3. Make it relevant to your brand

Images are more powerful than average business thinks. Did you know that human process images up to 60 000 times faster than text? Choosing the right Facebook cover photo may help you to draw people`s attention before they start scrolling down your page and looking on the fresh posts.

We don`t want to repeat our thoughts, but again – the cover photo must show exactly what your brand is doing. When consumes sees, your cover photo, he can be sure that he is on the right page and you can give him the needed services or goods.

4. Show the life behind your brand

We know that it`s important to follow all business standards. However, eve hard working developers must distract from their everyday tasks. If person is visiting your page for a long time, he/she could get tired of your boring business profile that could be only associated with work.

Facebook photo is a face of your brand, so give it a normal look. Here we have some details that you could add while processing your cover photo:

• Show of your business team. Make people sure they you are working with happy people who love their work and enjoy helping others.
• Show your product in context. Show people what exactly they are buying or ordering from you. They must know that it`s a good thing.
• Provide an insight into the office. If you have an interesting office with non-standard design, you can show people how you work and how it feels to be in a part of a team.

If you people some of these points, it`s a high possibility that you will have more followers who are interested in what you are doing.

5. Choose an image to attract the right people

Now, when you know what exactly you should do while working with the Facebook cover photo, you should adapt your cover image to your audience. It`s important to know what exactly people want right now, and if you have an empty image without changes, it may not interest anyone.

We think that every image should include:

• Small part of a text. Even a short phrase from your brand slogan could interest people much more than just an image.
• Your customers must be happy while purchasing your product, so show it to them. Add a small image where a happy customer gets his product. It makes new customers more confident.
• The image you choose should fit with both the nature of your company and your audience`s interests.

Final thoughts

As you see, it`s not so easy to choose a perfect Facebook cover photo for your business profile and get more Facebook likes. However, if you complete all the points here, the result will be much better than anyone else has.