‘Tis The Season To Rock Your Marketing

With Christmas around the corner and your customers on the prowl for last minute gift ideas, this is your time to amp up your Holiday Marketing. Outshine your competition with dashing deals and festive messages. There are only 3 weeks left until 2019 and for many of you this means closing the year with a hefty profit. We have plenty of vibrant and seasonal promotional templates in our library to get your marketing on target.

WHAT’S ON TREND

STEAL THE SPOTLIGHT

CONTENT PLAYLIST

ROCKSTAR LOVE

ROCK AROUND THE TREE

Share the message of love. Share the message of a good deal(s). Share the Christmas spirit. Keep your newsfeeds shiny and bright and full of spectacular sales!

WHAT’S NEW

LOOKING FORWARD TO 2019

GOING UP

YOUR GUIDE MATTERS

Are you in the travel industry? Do your customers love to travel? We bet they do. During the holidays, there is a high probability that they are travelling so post these inspirational templates. Get them moving.

WHAT’S UP THIS WEEK

DECEMBER 4 – SANTA’S LIST DAY

Engage with your followers – ask them what they want? Get some last minute ideas for them.

DECEMBER 5 – INTERNATIONAL NINJA DAY

Who doesn’t want to be a ninja??!!

DECEMBER 6 – ST. NICHOLAS DAY

Put out a special promotion for everyone with the name Nicholas or Nick. Christmas is not only about business, make it entertaining too!

DECEMBER 7 – PEARL HARBOR DAY

Remembering all our fallen heroes is always a beautiful thing, especially on this special holiday.

DECEMBER 8 – PRETEND TO BE A TIME TRAVELER

If you’re a travel company, ask them where they would want to travel to? Get your marketing statistics in line.

DECEMBER 9 – NATIONAL PASTRY DAY

Discounts to everyone today if you’re a pastry shop or coffee shop. During the Holidays, we all need a break.

DECEMBER 10 – GREEN MONDAY

Promote your online shop today. With 15 days until Christmas – this is an opportune time to make more sales.

DECEMBER 11 – HAPPY BIRTHDAY UNICEF

Holidays are all about giving back. Encourage your followers to donate their time or money to those who need it the most.

NOW YOU ARE READY TO ROCK YOUR HOLIDAY MARKETING CAMPAIGNS. GO ON AND PUMP UP THE VOLUME ON ALL YOUR SALES AND EVENTS. 3 WEEKS UNTIL CHRISTMAS AND 4 WEEKS UNTIL NEW YEARS – YOU STILL HAVE PLENTY OF TIME TO GET YOUR CUSTOMERS ALL RILED UP AND RARING TO SPEND.

If you don’t see anything that suits you, be sure to let us know! We have professional designers on hand to create social templates for your needs. And of course, any questions, comments, or concerns are welcome. It’s always important to take every opportunity to attract new customers, whether it be by using your own creativity to design content, or by saving time and using PromoRepublic library to find customizable content that works for you.

How to perform a right Twitter follower analysis

If you are professional developers who are using Twitter to increase the audience, you should have a clear understanding of who are you working with. Twitter is a giant social media where everyone could go the wrong way. And that is the reason we are writing this article for you. You should know who are your real followers. So, today we will tell you about analyzing your Twitter audience.

Use the right tools

Going through all of your followers and doing a manual review is a very tough and time-wasting. Instead, use a tool helps you to analyze Twitter followers. The more data you can pull, the better. Twitter’s native analytics give you full pack of information, including the demographics of your followers, their age and location, which is a perfect place where to start.

In order to find out more information beyond demographics, it’s helpful to use a third-party tool.

For instance, Sprout`s Twitter analytics will give you an opportunity to see important data about your followers like engagement popular hashtags, conversation history and many other interesting stuffs. And Buzzsumo is great for performing an analysis of potential followers.

Between Twitter, Sprout and Buzzsumo, you have everything you need to begin your work and start analyzing your followers. Now that you have your toolkit ready to go, here’s how to analyze Twitter followers effectively.

How many fake Twitter followers do you have?

A long time ago, Twitter revealed that over 20 million of users were bots. With that amount of automated accounts, it’s likely that you have at least a small percentage of bots among your followers. Although these accounts beef up your follower count, they can`t make the difference for you.

While some brands intentionally use deceptive tactics like buying fake followers, you could be tweeting to an audience of bots without even knowing it. And it`s very bad. These “audience” follow random accounts to appear like real users. So, if your account ends up on their list you could be one of the people they follow. The first step in analyzing your Twitter followers is to spot all fakes to realize what to do next.

Aside from not wanting to look sketchy a deceptive, one of the main reasons you want to find your number of fake followers is because they can make a full analysis of your data. As an example, we can say that if your Twitter analytics show your audience is 70% male but 30% of your followers are fake, that number might not be entirely accurate.

Here’s a handy tool that you can use to get an idea of how many fake followers you have. It`s called Twitter audit report. It`s task is to analyze your audience and count the number of fake accounts. Sometimes the number this program shows isn`t totally true, but it can give you the understanding of the situation and the point for the beginning.

What are your followers tweeting about?

Now, when you realize how many real users you have, it`s time to find out what they are tweeting about. With this point, you will understand what topics you should choose for your tweets. There are two ways of making such analysis. With the first one, you can just go through every user`s timeline and look what he is interested in. with the second variant, you can use Twitter analytics to look through the topics your followers are interested in.

Match your follower’s activity

If you want your tweets to be liked or retweeted, you should know where exactly to post them. If your posts will appear at the time when all users are offline, they (tweets) will fall to the bottom of the news feed. You should avoid such situation.

The ultimate guide to 2B2 content marketing

Every business starts from content. If we know exactly what to post and what to work with, the result won`t wait long. However, many developers don`t know where to start and what to do.

Here we give a short guide about creating qualitative 2B2 content that will launch your business. Our advices were already checked by our developers, so you may be sure that we are not cheating and our 2B2 social media management guide works. So, let`s start.

Focus on the content your audience cares about

If you want to create valuable content for your subscribers, you need to understand your target market. For this option, you can use the help of ICP (ideal company profile). It means that you define your company`s size, yearly revenue, location, industry and other important targets that your business should follow.

Always check the content you`ve created

2B2 content marketing doesn`t differ from usual social media content marketing too much. It means that everything that you give to your audience must be looking sharp. Our main advices here are:

• Avoid saying ROFL or TL;DR in post targeting non-millennials.
• Minimize tech jargon in your posts for sales leadership or non-techies. People may not understand what you are talking about.

Create value by teaching your audience something new

In our days people are always search in the Internet trying to find something what they didn`t know before. And it`s your chance to improve your 2B2 content marketing. If you know something that will interest subscribers, create a post about it. Even if it doesn`t dedicate to your business for a 100%, it`s one of the ways how you can draw people`s attention. It`s impossible to read posts about one thing for the whole time, so you can add something special.

Use keywords while creating your content

People who have clear understanding of what they need use keywords to sear for some topics, articles or videos. You can use this advantage to get more traffic and improve your business. however, you should know what keywords you should use. To check it, you can search your own topic in Google. Use different words combinations and phrases to see what appears.

After that, you can use the most popular keywords in your posts. It will be much easier for subscribers to find something they really need.

Final thoughts

In the end we want you to pay more attention to the details while working with 2B2 content marketing strategy. You should do everything right from the first try, because it will be so hard to correct something.

Simple and effective tips that help you to get seen more on Facebook

If you are an active Facebook user who wants to get seen more on this social media, you definitely should read this article.

What platform comes to mind when we say “social media”? Instagram? Twitter? Maybe Pinterest? No, there is only one social media that has a bigger number of followers – Facebook. People enjoy it because there they are able to chat with friends, sale goods and services, meet interesting persons who could become their future partners. We must point that Facebook gives it`s users a huge number of abilities and ideas they could realize.

However, sometimes people can`t follow their plan because no one see their posts in the news feed or they just have followers who ignore it in while scrolling down the news feed. And sometimes it could be a serious problem, because with the number of views developers could lose potential customers.

In this article, we will tell you about simple tips that can help you to reach the huge number of views on Facebook.

1. Tell your subscribers to see you in the news feed first.

It may sound strange, because a bigger amount of all Facebook users don`t focus on the specific sort of content while scrolling down the news feed – they look on everything that comes.

However, if you really want to start moving from the dead point, this tip is just for you. How to draw their attention? Just put a small phrase to a post`s description. In could be formed like “Don`t miss the latest update on my blog`s page. You can`t miss it”.  The key is in using non-standard phrases that motivate people to do something. To make this method more effective, you can add a screenshot from your article or post or something that could draw customer`s attention.

2. Mix the types of content you generate. Post something unusual.

You can`t have many Facebook views by posting simple content that gives people information they already know. Even if you are working with the business account, you should understand that businesspersons couldn`t work for the whole time without rest.

To give them an ability to relax and get away from the routine, you can add some unusual posts to your page. It could be some tools or hacks that could be used in your sphere of business. It could even be the list of soundtracks, which people are able to use during the working process. Unusual content? Yes! People who are always reading simple articles need something that will differ from their usual content. And you can give it to them.

3. Be active on Facebook.

Here we are not talking about posting. Social media activity must be carried out in different ways. For example, you can comment other developer`s posts or answer to your subscriber`s comments. People see every action that you do to their posts or their Facebook page. As a result, they pay attention to your account and visit it to see what you have.

4. Reply to your tagged mentions.

You know that Facebook pages can`t participate on personal profiles. Well they can, if they are specifically mentioned or tagged in public posts.

So, keep an eye on your page mentions. If your page is mentioned by someone, be sure to get in there with your page and continue the discussion. Don`t ignore such moments.

To start doing this, you should switch over to using Facebook as your page. On the of the updates, click on the notification about the mention. This action will take you to the notification dashboard where you are able to reply to every mention you receive to your page. Even on public posts from personal profiles – as your page. After doing that, you comment will appear on a personal profile wall.

Unfortunately, you can`t do the same thing to groups (although some page owners have said that it is possible).

You will get notified that you have been tagged in a post in a public group, but you will have to use your personal profile to respond. With this, we are moving to the next point of increasing Facebook views.

5. Encourage people to mention you

You can`t expect the average, non-marketer to know what they can – and should – tag businesses in their posts. So, you must teach them how to do it. Create a casual page post to let your fans know that when they mention you to their Facebook friends in a public post, they should add a @ Your Business Name.

With such feature, there is a high possibility that a lot of people will pay attention to your page, visit it and read your posts. The mission is completed, because the number of Facebook sees grow. Remember – the more times your page got mentioned in someone`s post, the more views you get.

6. Use new Facebook features as soon they become available

The progress is moving very fast, so we must be ready to use new features. Why? Because they could help us to achieve our target! For example, let`s have a look on Facebook Live. Great streaming tool that allows us to make live broadcasts for our Facebook fans. People who are watching your broadcast are able to react on by sending messages that you could see. With this ability, you can make the real process of chatting with your fans. You can ask whether they enjoyed the content you post or not.

7. Cross-Promote across other social media

We hope that the problem of post views is only on Facebook, not on other platforms. If so, we can recommend you to use other social media to promote your Facebook posts. Twitter, Instagram, Pinterest, LinkedIn. If people there enjoy your content, you can add a few advertising posts with a link to your Facebook page. You can be sure that they will visit it.

Final thought

Here we have a list of our own tips that will help you to get seen more on Facebook. We know that there are many other methods, but in our opinion, they could take much time to perform and you wouldn`t like to use them more than once. So, we hope you enjoyed the article and will use these tips while working with your Facebook page.

The most popular and advanced strategies for increasing Twitter leads

Every social media is a real field for competitions. People are trying to improve their content, get more subscribers, have more engagement from other users and just become the most popular in the world.

However, everything is not so easy, and if you will just add regular posts to your profile and put different hashtags, it won`t help too much. If your main target is to increase Twitter leads, this article is for you, because here we will talk about the most workable methods for increasing Twitter leads. Don`t worry – these methods were already checked by many developers, so you will see the result as quickly as possible.

Use Twitter landing pages to move people off Twitter and into your funnel

Your main target is to involve people in your Twitter content, and landing pages will help a lot in this aspect. We`ve completed some tips that could help you in creating a valuable landing page on Tweeter:

• There must be a link in your tweet that will send user directly to your landing page. You should make it as easy as possible.
• Keep your landing page short. Twitter is an unusual social media, which motivates people to be brief and post content in short forms. People don`t want to spend a lot of time reading your landing page, so make it in optimal size.
• Use only one call-to-action button. Of course, it depends on the sort of content you create and on the result that you probably want to get.
• Be sure that your landing page are downloading faster on mobile devices. Today people usually work with twitter from their smartphones.
• Always monitor how many visitors turned into your contacts and then – into customers. This aspect will show how your landing page works.

Think like your potential customers

It sounds strange, but be sure – it`s a workable method. How it works? Imagine that your business is a food delivery. To find new customers, just search with the phrase “I`m looking for a good food delivery”. Contact with people who are posting such tweets, maybe you are their savior. Simple and non-standard method to increase your twitter leads.

Add call-to-action button into your pinned tweet

Sometimes we don`t understand why some users pin one of their tweets so everyone could see it. Now we know how it could be used. With this call-to-action button, customers will be able to make quick purchases or order any of your services. Simple? Of course.

These three methods will help you to increase your Twitter leads. Now go and try them all!

Best tools to manage social media posts

Every professional developer who works with social media knows that it`s very important to manage your social media posts. With this ability, we can clearly understand what type of content we should posts, when we should post it and where are the weaker places of our posting plan.

People who ignore social media posts managing don`t even realize what could they lose and how important could it be for their business. So, to solve these problems, we will show you the list of the most popular tools that could be used to manage social media posts. It`s only our choice, and if you know other tools that could be better, let us know.

1. Hootsuite

Hootsuite is a social media posting tool that gives you an ability to control all aspects of social media posts and everything that connects with them. This tool offers social media manager to:

• Publish and schedule content. There is also an option of auto-scheduling.
• Research and identify engaging content.
• Engage with the community.
• View all aspects of engagement with multi stream view.
• Analyze progress and analytics.

Where are the disadvantages of Hootsuite?

Social media managers must create visuals. Hootsuite doesn`t offer them such option, and sometimes it could be a crucial point.

Main advantages of Hootsuite

If we are talking about any of the tools from our list, we can`t forget to mention their advantages. For Hootsuite, it`s:

• Perfect customer support
• Their own chat and the associated community
• Their UTM analytics option

With the UTM analytics option, Hootsuite synchronizes with Google Analytics.

Another cool feature in this social media organizer is the bulk publisher tab. It gives you a calendar view of scheduled updates.

Hootsuite platforms include:

• Twitter
• Facebook
• Google + (only pages)
• LinkedIn
• YouTube
• Instagram
• Foursquare
• WordPress
• Mixi (Japanese social networking service)

With all these points we can say that Hootsuite is one of the best social media posting tool.

2. Post Planner

If you know something about social media posting, you nay hear about Post Planner.

Originally, it was an extra application optimized only for Facebook.it helped brands deliver the most relevant content to their communities.

Today, Post Planner is a tool that could find, plan and perform posting your content to Facebook and Twitter. There`s also a light Instagram and Pinterest integration.

The Canva integration within Post Planner makes the entire process seamless and efficient. With it, Post Planner becomes a completed social media posting tool for most developers. You still don`t believe us? Here`s a list of core elements that you could perform with the Post Planner:

• You can identify trending content for sharing
• You can recycle content for optimal sharing
• You can perform a competitive analysis by searching audience-tested content from other Facebook, Twitter and Instagram accounts.
• You can find suggested status update ideas (more then 15 000 in total).

Where are the weaker places of Post Planner?

This tool doesn`t allow for engaging with users or being able to follow a stream from within the platform. However, we don`t think that this is a huge minus for such tool.

3. Buffer

Buffer is a tool with simple design and ability to make scheduling, posting and collaborating process. The key word for the right description of this program is simplicity.

With Buffer, you are able to connect these social media:

• Facebook
• Twitter
• Google +
• Pinterest
• LinkedIn

We see that like Post Planner, Buffer can`t give us an ability to connect with Instagram, and it`s the advantage of Hootsuite in front of them.

However, Buffer offers a branded visual solution with Pablo. But it`s not nearly as robust as the Canva integration within Post Planner.

To work well with Pablo, the social media manager needs to know what size images work best for each platform.

Buffer`s interface is clean, simple and understand at a glance. Again, we can see the thing – simplicity is a very strong point.

4. Tailwind

If you are interested in managing Pinterest – Tailwind is the perfect tool for social media managers. Like Post Planner, Tailwind gives you an ability to “spy” on your competition and see trending content. With Tailwind, you can also identify influencers. You can use that data to target your content.

Also, you can use Tailwind to manage your Social media posts. Here are a few core points:

• Whiz through pinging on multiple boards
• Drag-and-drop content into the calendar
• Use the shortcuts baked into the platform to save time
• Measure your success
• You will become a Pinterest scheduling master
• You are able to see deep insights of your published content

The Tailwind dashboard makes it easy to interpret your Pinterest data. You can see all info about followers, likes and dislikes and even trends on pinning habits.

Conclusion

That is our list of best four social media posting tools. They all are powerful and multifunctional, which gives you an ability to complete a huge amounts of work.