How to get verification on Twitter? Complete guide

When we visit social media profiles of celebrities, brands or famous sportsmen, we can see a small blue tick near their profile name. it`s called a verification mark. If you have this mark, it means that your profile is legitimate and you are a real person. However, you can`t get this mark just after creating a profile. You must show regular activity, post interesting content and have a high number of followers. However, these tips don`t work for all social media platforms. For example, if you want to get verification on Twitter, you need to complete an unusual verification process, and in this article, we will show you how to do it.

1. Fill out a Twitter`s verification request form

This is the first step on our way to the verification mark. Remember that you need to log in on your Twitter account to fill out this form. In order your account to be considered for verification, make sure that your profile includes these points:

• A verified phone number. It`s needed to confirm your identity and associate your online persona with your offline entity.
• A confirmed email address. Twitter says that if account belongs to a company or organization, the email should also belong to this current company or organization.
• A bio. To get verified, you must give basic information about yourself.
• A profile photo. Another point that you shouldn`t ignore. Make sure that your Twitter profile photo matches with the photos from Facebook, Instagram and LinkedIn (if you have all these accounts).
• A header photo. When considering brands for verification, Twitter holds those that have a fully completed profiles. With an incomplete profile you have very small chances on getting a verification mark.
• Your birthday. If it`s your personal account, you should add this information in bio. Like your phone number, it helps Twitter to confirm your identity and give you more chances to get verification.
• Your website. Again, if you are holding a brand, organization or company and you have a website, you should add it to the profile`s bio, so people are able to see what are you working with.
• Tweets set to “public”. It`s hard to be a public figure if you have private tweets, so just show yourself to the world!

Now, when you have made double-checking and sure that you complete all points, you`ll be asked to enter the username of the account and you would like to verify. If you want to verify a business account, don`t forget to put a check mark on the bottom of the page.

2. Fill in the missing requirements

You need to optimize your Twitter account before going to this point, because the system will check everything. If you have some points that should be refined, you should refine them. It`s like a test at school – you should check everything before handing your paper in.

3. Enter websites as References

The third part in our verification process is to enter up five websites that can be used to identify you and associate your personality with the Twitter account. As your website is listed in your bio, you don`t need to enter it again.

The better decision will be to add additional websites that help Twitter to verify your identity. It`s good for you here to share links of websites that show proof of your public influence. For example, you can pick up high-traffic web pages or instances of appearances in the news.

4. Make the case why you should be verified on Twitter

At this point of application form, you must show Twitter a reason why your account should be verified.

If you`re applying as an individual, show your audience and impact that you make on them. For companies, organizations and brands, highlight your mission and show what you are doing to achieve it.

You have only 500 characters to make a case, so focus on the main things and avoid thinking.

5. Submit your verification request

Once you`ve carefully confirmed the validity of the information you want to submit, the only thing you can do now is wait. When the decision will be made, you will receive an email with the answer. If you see that @verified account follows you, you can relax, because you`ve just got your verification check mark.

However, if your request is rejected, you still have an opportunity to apply after 30 days. Also remember that Twitter accounts that do not follow Twitter terms and conditions can have their verified badges reworked.

Conclusion

It`s good to have your account verified on every social media, especially on Twitter. Your followers know that you are a real person, and you can be sure that you won`t lose your audience. You can work, chat, sell goods and make deals with other companies and brands, because you`ve just got a verification on Twitter.

How to use LinkedIn for business?

Today, it`s hard to imagine business without social media marketers always need to engage with clients, advertise their goods, sell products and make deals with other businesspersons. If 10 years ago people used to contact each other with phones and letters, today all you need to do is to send a private message to a current person.

LinkedIn is not standing on the first place as the most popular platform for businesspersons, but it keeps getting popularity – every day we can see new profiles appearing there. However, some marketers who have entered this social media for the first time don`t know how to use LinkedIn for business. With this problem, we decided to write an article and tell everyone how to achieve success in business with LinkedIn.

Engage your team

Whether you`re a marketer driving awareness for your brand or a recruiter searching for new leads, getting your team involved on LinkedIn is the way to success. It will give people an opportunity to become active workers of your company or organization and help you better prioritize your employee engagement initiatives.

You will be sharing company`s updates in its profile on LinkedIn and your employees will do the same on their pages. Just be sure that they are familiar with all LinkedIn`s features as well as your brand`s key messaging before setting them loose on the platform. It will be better to give them an easy way to share curated content with a tool designed for advocacy.

Follow publishing best practices

It`s normal for every social network to have it`s own advantages and disadvantages. If something works perfect on Instagram, it may not work at all on Facebook. For this reason, it`s important for you as for businessperson to familiarize yourself with LinkedIn`s publishing best practices.

For example, if you are going to build engagement, it will be better to follow 80/20 rule (LinkedIn algorithm): on four ads for the benefit of your followers you post one ad that promotes your company. Follow this practice, and you will reach balance with your content.

According to the statistics from LinkedIn, the best time for posting is:

• Weekdays during business hours
• Tuesdays, Thursdays and Wednesdays are more ideal than Mondays and Fridays

Also, there are some tips that should be followed while preparing your content strategy:

• Posts with link drive twice more engagement than posts without
• If you add image to your post, you will have a 98% higher comment rate
• Links to YouTube videos that play directly in LinkedIn feed typically result in a 75% higher share rate

Don`t forget about content marketing score 

Content marketing score – a resource that gives you insights into the impact of your paid and organic content on LinkedIn. With it, you know how well you`re engaging your audience over time, and with this information you are able to change your strategy to get a better result.

Your score is based on member engagement with your sponsored updates, company pages, LinkedIn groups, influencer posts and employee updates. You can filter it by choosing region, seniority, company size, job function and industry.

Showcase your pages

These are extensions of your company page and highlight specific components of your brand (brand, product or campaign). All LinkedIn users can follow the component they are mostly interested in. When they do this, you can create specific messaging around each showcase page for effective audience segmentation.

Try Sprout Social

If you didn`t hear about this publishing tool earlies, you should try it right now. It will make your posting process much easier, you will also have your own posting calendar that helps you to schedule all content. You van target your updates by company size, industry, function, seniority and geography to ensure that your messages will reach the most relevant audiences.

The most important things to increase your Instagram engagement

You see that your competitors have a better engagement on Instagram? You want to be better than they are? Read this article, and you will know how to increase your Instagram engagement.

It`s all about engagement…

Today it`s normal for marketers to fight for the clients, because clients are giving us traffic, clients buy our goods and clients form our target audience. So, we must do everything to draw their attention and make them engage with out content on Instagram. Here are the most workable methods that will help you to increase your engagement on Instagram.

Engage with followers

The first step is an easy one. If you users to engage with your content, you need to engage with them, too. The regular activity of your profile shows that you pay attention to your audience and their thoughts are important for them. Respond to as many comments as possible, like qualitative posts and respond to the important messages from followers. If they want to know your point of view or to ask something about your business, why not to answer?

Post Instagram stories with call-to-action

With Instagram stories, people have got one more option for promotion and increasing their Instagram engagement. While someone will post some unnecessary photos or videos, you can use it in a better way.

For example, if your business is a clothing shop and you are planning to make discounts on most of your goods, you can tell people about it! Just post a photo of the new collection and add CTA button, so they will swipe up the page and enter the website of your store. One move, and you only need to wait when clients will buy something.

If you want to be sure that your story won`t be ignored, you can add some short phrases like “Don`t miss it” or “The new collection is coming to the shop” to draw people`s attention. Most users don`t pay attention to simple photos, so you should add something to make it visible.

Promote across other social media platforms

Ok, you are working with Instagram, but who bans you from a global promotion across other social media platforms? You should remember that a part of your audience is on Facebook, Twitter, LinkedIn and other platforms you use.

When you are posting an image to your timeline on Instagram, simply choose to share it on all other platforms, so people will see this post and, probably, subscribe you on Instagram.

Make partnership with creators

Here`s one rule that all users forget – if you want to have a huge Instagram engagement, your content should be non-standard, and we are not talking about different kinds of images and videos. You should turn your account into a place where people will be able to see something that they`ve never seen before.

Connect with creators and ask them for cooperation. You can promote their goods, and you can promote their account and say that they are creating really good and qualitative products. After such promoting campaign, clients of this brand will pay attention to your profile and, probably, subscribe it.

Time your posts

Another way to increase your engagement is to find perfect time for posting. If your content will appear on the right moment, you have all chances o get as many likes, comments and shares as possible. Analyze your audience and find out when they are the most active and when they are not using Instagram. With this information, it will be easier to select the time for posting.

So, here it is. We showed you the simplest methods of increasing engagement on Instagram. You don`t need to pay for, it, you don`t need to have any extra skills. It`s just about timing your posts, connecting with big brands and engaging with your followers. Do it, you will see the result.