Entries Written By Alla Bogdan
18 Tips On How To Start Selling on Instagram
Product Shots Are In, Again! We’ve been told over and over to “show our business’ human side” on Instagram. And we have followed the advice. But according to a recent Instagram study, most users follow brands to actually view your products. I suggest incorporating more product shots in your feed. There are creative ways to …
Customer Retention: 12 Ways to Get More Sales From Existing Customers
In times of slow growth, looking for new customers isn’t always the most profitable course. It’s sometimes easier to get current customers to make a repeat purchase than it is to find new customers. It’s true for many businesses, especially in the crowded ecommerce arena where clicks and conversions always seem to be increasing in …
Abandoned Cart Nurturing Best Practices: 14 Tips To Recover Your Sales
The pain of abandoned cart affects both small and large business alike. But it’s only at scale that the pain truly intensifies. Let’s say your site brings in 25,000 visitors per month, your average order value is $100, and your visitor-to-sale conversion rate is 0.72%. If you increase your conversion rate by 0.5%, you’d add an extra …
8 Crucial Things You Better Know About eCommerce Marketing – Tips from the Gurus
It can be difficult to know which marketing platforms and strategies can really move the needle for eCommerce professionals. Between learning how to build your brand for greater market penetration, figuring out the best social media channels for your products and increasing sales with your marketing efforts, it’s easy to get into information overload. We …
Visual Trends For eCommerce: Rich Media and Product Photo Techniques in 2018
You search for the latest leather jacket from your favorite Designer for days and when it finally appears as a thumbnail on your page, you are ecstatic! Until you click on it to take a closer look and the image is grainy or blurry. You were looking for stunning product visuals but didn’t receive them. …
Email Marketing for eCommerce: 17 Ways to Dramatically Grow Your Email List
Most businesses tend to invest more in Social Media but Email Marketing is still a powerful tool to acquire and retain your current customers. As you can see, email is still number one in positive ROI (Return On Investment).
How to Use Facebook Canvas Ads: Complete Guide For Ecommerce
What Is Facebook Canvas Ads In February 2016, Facebook introduced Facebook Canvas ads – a full-screen ad experience that brings ecommerce to life on mobile devices. At first glance, a Canvas ad could be mistaken for a regular newsfeed ad. However, when clicked, it opens up to cover the entire mobile screen. Combining videos, photos, …
How to Monitor Your eCommerce Competitors
To be successful in ecommerce, you have to look at what your competitors are doing. That doesn’t mean you should steal their ideas, jump on their listings or anything unethical. You should, however, pay attention to what they’re posting on social, the type of engagement they’re getting, and more. Understanding your competitors goes beyond looking …
7 Tools Online Shops Must Use For Visual Marketing Campaigns
To stand out in today’s ever-growing ecommerce space, it’s important to have a strong, professional visual brand that produces great social posts, excellent email templates and fantastic websites. It’s hard to know, amidst all the social media marketing tools available, which are the best to use. These seven tools for online shops are tested and …
7 Steps To A Shoppable Instagram Account
If you too want to generate more sales on Instagram you can get started by creating a shoppable Instagram account. #1 What is a shoppable post? Instagram shoppable posts are posts where a white bag icon appears on the bottom left corner. Sometimes this icon is accompanied by the text ‘Tap to view products’. When …