In 2018, the social media strategy is much more significant than ever before. The reason for this was the change in the decision-making process about the purchase by consumers.
Social networks are changing all the time. In connection with the recent update of the news feed algorithm in Facebook (again limiting the frequency of displaying brand content to page subscribers), it becomes critical to know what works and what does not, and how to get the expected result.
Facebook Marketing Tips
- If you want to become successful in SMM, follow the advice of those who have already succeeded in this area and can confirm the success with the numbers on hand.
- Make sure the audience finds your content relevant, informative and original. When people realize that your content is valuable, they do not need to be inclined to interact with the post.
- Bring something valuable to the conversations that are already underway in your sphere. Ask people what they want to know, then generously share the info. As a result, they will notice you and want to learn more about what you can tell.
- When you are planning an SMM goal of the year, identify specific objectives and focus on them. This not only makes it easier to build a calendar content plan and align it with a promotion campaign but also makes the goal more achievable.
- If you want to succeed in SMM, then you need to start by publishing the content of the opinion leaders and brands that you support.
- Opinion leaders constantly pay close attention to how their content works. The more you share their posts, the more likely they are to notice you. This can develop into a fruitful relationship and even lead to cooperation in the future.
- The best way to promote your account is to alternate posted content by posting a video or photo. So you will maintain interest in your publications, encouraging subscribers to come to you and check if there is anything new.
- Facebook offer various features and settings that you can use for paid advertising. All of them have one common task: these settings are made so that you get the result from advertising in the social network. So exploit them, especially if you are advertising on social networks to attract more customers to your establishment offline.
- Create content that captures the hearts of people. What feelings do you want the target audience to have about your brand and product? Cool? Tricked out? Safe? Reliable? Try to evoke emotions and as a result, you will gradually find contact with people.
- Use infographics and posts as a list. Both infographics and list posts lead to more reposts than other content types. Such a presentation is clear, the information is easy to quickly see, and with it, the posts are meaningful in essence.
- Establish the correct benchmarking criteria and key performance indicators to know exactly whether your advertising campaign was successful. Make sure that these criteria meet your goals. For example, if you want to attract more potential customers, track your clickthrough rate and the amount of traffic on your site.
- SMM takes a lot of time. Create a calendar schedule for posting on the social network – this is the best way to structure your time.
- Focus on creating content that is relevant to the audience. It should also be highly informative and of practical value. Thus, you not only answer questions, but also establish yourself as an expert in a sphere. When an audience gets results by following your advice, people return and you get their trust.
- If in a post you mention a brand or a popular blogger, make sure that you mark them through the “Mark” function. This will alert the stars that someone mentions them on the social network. This mention will also appear in their news feed, making your post visible to a huge number of subscribers.
If you persist in following these simple tips, after a few months you will see the result.