PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers

PromoRepublic Introduces Carousel + Reels posting to Instagram: What should you know?

PromoRepublic is excited to announce the latest updates enabling users to schedule Reels and Carousel posts on Instagram. Carousels are posts featuring up to 10 images and videos, while Reels are short but very engaging 90-second videos that get your audience hooked to your message. Now, you can access both features directly on your PromoRepublic account!

These additions are part of the ongoing efforts to make things easier for small businesses, marketing agencies, and enterprises to share content on Instagram. The new updates give brands more advanced capabilities to showcase their products, services, information, and media content with a customized layout that makes viewing easy and fun!

Why are Reels and Carousels Important for Social Media Engagement?

Major social platforms are quickly pumping more money into new algorithm changes attempting to promote visual content. Simply put, content with images, animation, GIFs, and videos will see skyrocketing engagement, whether you’re announcing grand product launches, providing industry insights, providing educational content, and so much more!

Still on the fence about scheduling Reels and Carousel posts? These quick stats may change your mind:

Carousel average engagement rate per post averages at 1.92%, while standalone images and videos only get 1.74% and 1.45% average engagement rates respectively
A mixture of both images and videos in the same carousel brings up a higher engagement rate per post of 2.33%
Video content is expected to account for 82% of online traffic by the end of 2022
The average person spends 6-10 seconds on videos, which is more than enough time to wow your audience with Reels

Getting started with Carousels and Reels posting to instagram

Here’s how to get started with Reels and carousels on your account:

Carousels

Go to the Post Editor in your account
Open your Instagram business profile
Create or upload 10 images in your carousel (Add images only)
Write the post or add the first comment (optional)
Schedule your post, add it to the queue, or publish it instantly

Reels

Go to the Post Editor in your account
Open your Instagram business profile
Select Post as Reel
Schedule your post, add it to the queue, or publish it instantly

Keep your reels at an aspect ratio of 9:16 or between 5-60 seconds. Currently, PromoRepublic’s Reels feature does not support thumbnails and comments in the inbox. But, more features are coming soon!

So, log into your account and start showcasing multiple products and services and drive traffic from your social media channels with our long-awaited reels and carousels updates.

Irina Baranovskaya

Content Marketing Manager