Direct Sales Industry Roundup: The Top 5 Stories of August
The # 1 direct selling brand has hired François Renard for the role of Chief Marketing Officer. Renard switched from Renault Group and will be developing brands, products, and digital experiences, inspire loyalty, and empower Amway Business Owners. Excited to see Amway’s future achievements!
The World Federation of Direct Selling Associations (WFDSA) published its 2020 report on direct selling’s global sales. Cosmetics and wellness products together account for more than 62% of category sales, and overall sales results totaled $179.3 billion.
J.P. Ferreira and Angela Cretu were interviewed about changes after the acquisition in 2020, addressing pandemic challenges, and managing the world’s fourth-largest beauty company. Don’t miss out!
As part of a “renewed commitment to double down” on its roots as a direct seller, the company hired Laura Beitler as Chief Global Sales Officer (CGSO) and Elana Gold as Chief Marketing Officer (CMO). Both have 20+ years of industry experience and are planning to change more lives together.
The number of Canadians signed up as independent sales consultants rose to 1.39 million, up 20% over 2019. Discover more positive statistics from the President of the Direct Sellers Association of Canada.
- Gordon Hester on how compensation plans correlate with culture. Read the article.
- A research-backed approach to communicating a price increase. Read the article in Harvard Business Review.