At PromoRepublic, this is our framework for location activation, our proven recipe for helping multi-location businesses turn strategy into consistent local performance.
What does it mean to activate a location? It’s not just activity, it’s consistency and visibility. Key indicators include:
- Profile completeness of 85% or more
- Appearance in the Local 3-Pack
- Timely review responses
- A steady stream of fresh, relevant content on social media
For home services, local relevance is critical. Most engagement comes from neighborhood-level visibility — meaning high local content volume, fast responses, and consistent presence. While the mix of local and mass-localized content may vary by brand, the principle stays the same: consistent, on-brand local execution drives results.
This activation framework guided the rollout at Empower Brands and shaped their partnership with PromoRepublic.
Centralization
PromoRepublic became the single hub for managing digital presence, content, campaigns, and performance data across all 9 brands. Instead of scattered tools, Empower Brands now has unified workflows, brand-safe governance, and one place for head office and franchisees to get things done.
Customization & Flexibility
Each brand had different goals and maturity levels. PromoRepublic allowed Empower Brands to tailor dashboards, access levels, and KPIs by brand. Whether the goal was awareness, engagement, or lead generation, each team had what they needed to execute and measure effectively.
Hands-On Activation
PromoRepublic provided more than software. Our team worked side-by-side with Empower Brands marketing leadership to onboard brand by brand, support franchisees with playbooks and training, and continuously optimize post-launch. Adoption was never left to chance.