How hashtags on Facebook still work for business?

For most of the social media users, the main word that associates with social platforms is the word “hashtag”. However, we can`t say that, for example, Facebook users are putting hashtags to their posts regularly. Why? Well, with the huge popularity of Twitter and Instagram, the importance of hashtags in Facebook came to nothing. On Twitter, people can write a tweet made of one hashtag and get a massive engagement after a few minutes. The same scheme works on Instagram. At the same time, Facebook changed it`s vector and turned onto an informational social media where people use different types of content without any hashtags.

However, we are sure that hashtags on Facebook are still actual. And, to prove it, we will show you the most effective ways of using hashtags on this platform.

How exactly hashtags on Facebook work?

Compared to Twitter, Facebook uses a fairly similar algorithm for distinct URL tracking with the hashtags. However, Facebook uses hashtags to group or categorize conversations between people.

While Twitter might show you every recent Tweet with the hashtag, Facebook can bring up different information. This puts all the more emphasis on using hashtags correctly on Facebook because it isn`t similar to Twitter`s system.

How can we use hashtags on Facebook?

Find what you need

Every day thousands of new posts appear on people`s news feed. Everyone shares content, send to his/her friends, put likes and comments. However, when we really need to find something that is important for us, it`s problematic. Even when we search with the keywords, it`s difficult. But, when we will search with a specific hashtag, Facebook will immediately give us all possible results, and we will be able to choose something from them.

However, you should understand that you should know which hashtag should be used, because people often fail at his point. They tap wrong letters and can`t understand why they find the wrong article. Be careful here.

Mark your posts

This paragraph is very important for bloggers and marketers. When you have a huge audience that enjoys your content, you should make is simple for them to find each of your posts.

For example, when blogger use daily hashtags, he/she add them in the article, so subscriber can easily find the needed post in the timeline.

Use branded hashtags

If you are looking for a branded goods, you can use their own hashtags to find the needed post in the timeline.

Conclusion

As you see, Facebook hashtags are specific enough to put them in a single article. They have different algorithm comparing to Twitter hashtags, but you still can use them for an effective work. We hope that you enjoyed the article and will use more hashtags on Facebook.

Dmytro Polishchuk

Content writer and blog editor at PromoRepublic