Belgravia Leisure is part of the Belgravia Group, one of Australia’s largest private companies. Across 250+ facilities in Australia and New Zealand – from aquatic centres and gyms to holiday parks, sports centres and spa retreats, – Belgravia employs more than 8,000+staff and serves millions of community members every year.
Managing this scale meant walking a fine line: maintaining brand governance nationally while enabling authentic engagement locally.
Often size adds complexity and Belgravia faced the challenge of aligning hundreds of Facebook, Instagram, and Google pages across 250+ venues. HQ teams were stretched scheduling campaigns across accounts, state teams lacked transparency, and guest reviews often sat unanswered for more than a week. The result was an inconsistent guest experience across a national network.
“Managing multiple profiles and permissions across every venue was a nightmare. We needed one place where central teams and local managers could finally work together,” shares Felix Tang, Head of Digital at Belgravia Leisure.
Belgravia selected PromoRepublic to unify marketing, reviews, and analytics in one platform. The rollout was structured and deliberate to ensure adoption:
“The hub solved the complexity of posting and replying. Our marketing team is happy, and guest experience is more consistent than ever.” – Felix Tang
The shift was visible quickly — not only in numbers, but in how teams worked together.
“Now we see structured activation across every layer of the business.” – Felix Tang
Belgravia Leisure proved that national networks don’t need to choose between brand control and local authenticity. With PromoRepublic, they achieved both — governance at scale and genuine local engagement, delivered through controlled rollout, measurable adoption, and stronger guest engagement.
“PromoRepublic has become the backbone of our marketing – balancing national governance with true local activation.”
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