Learning Express Toys is the largest specialty toy franchise in the U.S., with over 80 stores nationwide. Unlike big-box retailers, every Learning Express store is locally owned, with high quality, carefully curated toys and services like free gift wrap, birthday boxes, and personalized gifts.
But as the brand grew, its outdated marketing platform became a bottleneck. Adoption lagged, posting was inconsistent, and HQ had little visibility into how franchisees were engaging customers online.
The team needed a modern, scalable system that unified marketing across the network, gave stores freedom to localize, and proved that digital activity could translate into real business outcomes.