Get your customers excited about the countdown to Summer. We all know it’s not the easiest of tasks but if we can find a way to make it appealing then it’s worth a try! Your number one goal is to transition them from Summer Bliss to Fall Happiness. Content Marketing plays a big role here – now is a good time to post sales for back to school or perhaps a private event to introduce the new Fall collection or menu. Keep it light. Keep it fresh. We have plenty of weeks to bombard them with Fall marketing ideas.
WHAT’S ON TREND
SAY GOODBYE THE RIGHT WAY
Why not add a discount along with your salute to the hottest season of the year. #byebyesummer
SAY HELLO TO THE HOLIDAYS
Xmas is only 4 months away – so your followers may think this is funny but it’s a wake up call to all businesses that it’s time to start thinking about it right now!
SAY ‘I CAN’ TO CHANGE
Embracing the change of seasons is achieved once your customers feel you are on their side! Shower them with sales!
FOCUS IS KEY
Resonate with your followers with moments like these, that perhaps happen too frequently at work!!
KNOWLEDGE IS KEY
Post quick facts like this – you’d be surprised how many people are asking these questions on Google. If YOU can be their source of fun facts – your following will grow.
SAVINGS IS KEY
With Back to School & Back to Work happening right now – fun facts like this are just a friendly heads up for the rest of the year.
WHAT’S UP THIS WEEK
AUGUST 21 – NATIONAL SENIOR CITIZENS DAY
Do you have a business that caters to senior citizens? Offer them a hefty discount today on their special day because you know they deserve it!
AUGUST 22 – BE AN ANGEL DAY
Lead by example today and do something nice to your customers today – is it a discount or free advice or a free gift? Encourage the “pay it forward” gesture.
AUGUST 23 – FIRST HASHTAG
Introduce a new hashtag for your business today – one that will stay for the year. Go on and encourage your fans to use it everywhere.
AUGUST 24 – PLUTO DEMOTED TODAY
With Back to School in full swing, this post can inspire your followers to overcome any challenges they may face. Inspire them to greatness!
AUGUST 25 – NATIONAL KISS & MAKE UP DAY
Okay let’s face it, we are all romantics at heart (okay maybe not all of us) – encourage your fans to comment on this thread. Engagement can be high!
AUGUST 26 – NATIONAL WOMEN’S EQUALITY DAY
Is your target market mostly women, well then enough said! Go on and reward them with savings or just great words of encouragement!
AUGUST 27 – U.S. OPEN BEGINS
No need to be in the sports industry to take advantage of this. There are plenty of tennis enthusiasts out there.
END OF SUMMER DOESN’T MEAN THE END ALL AND BE ALL. THIS COUNTDOWN LEADS RIGHT INTO ONE OF OUR BUSIEST SEASONS – FALL. TAKE ADVANTAGE OF THE SHINY & POSITIVE POSTS ASSOCIATED WITH SUMMER BECAUSE BEFORE YOU KNOW IT, IT’S BLACK FRIDAY & XMAS. SAY WHAT?!!
NEXT WEEK, WE FALL INTO, YOU GOT IT, “FALL”!
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