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Richard Pritchard Reading time: 3 minutes

Social media image size guide: a complete guide for main platforms

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Today, people who are working with social media are always looking on the content they post. It doesn`t matter what platform it is – a bigger part of their posts always contains images. And it`s normal, because social media users have a better reaction on visual content, because it helps them understand the text that is written below or, if the photo is the main part of the post, they can understand what exactly they`re looking at. However, people often fail with their social media posts, because they can`t pick up a normal image. So, in this article, we will show you the right social media image sizes three basic platforms: Facebook, Instagram and Twitter. You will realize that it`s important to select the right picture for each platform. So, let`s go.

Instagram image sizesInstagram image sizes

This platform supports horizontally and vertically-oriented images, in addition to the square images it originally preferred. So, I think we should start with our profile photo. The perfect size should be 110×110 pixels. Remember that on Instagram, your profile photo will be circled, so make sure that all your logo or brand name is on the center of the photo.

If we are talking about photos in the news feed, we should say that it`s size will depend on the type of the photo. Just like that:

  • Landscape: 1080×566 pixels.
  • Square: 1080×1080 pixels.
  • Portrait: 1080×1350 pixels.

If you want your images to look best on Instagram, aim to upload an image that is 1080 pixels wide.

If your image is between 320 and 1080 pixels wide, Instagram will keep it in it`s original resolution.

Twitter image sizeTwitter image size

Twitter users are working with images as often as Instagram users, because they have only 140 symbols. Their posts must be completed, so it`s a 90% possibility that they will ad an image to their posts.

However, if you want to add an image to your tweet, you should know exactly what to pick. The recommended size for the header image is 1500×500 pixels. For Twitter in-stream image, you should better pick an image in 1024×512 pixels size.

If you want to add a new photo to your profile, the best variant will be a 400×400 image. However, if you don`t have one, you can choose a 200×200 image.

Facebook image size

For Facebook, it`s important to upload a high-quality photo and stick to Facebook`s recommended file formats for best results.

If you want to have a new image for your profile, you should orientate on 1:1 aspect ratio. Why? Because this image will be looking like a square on smartphones and on desktop.

If we are talking about Facebook cover, photo size, we have four main formats here:

  • Recommended size: 851×315 pixels
  • Display size desktop: 820×312 pixels
  • Display size for smartphone: 640×360 pixels
  • Minimum image size: 400×150 pixels

Best Facebook image size timeline photo will be 1200×630 pixels. If you need an event cover photo, it should be in 1920×1080 pixels size.

Recommendation: to avoid any compression or distortion, upload your images in JPG or PNG format.


Now you know all basic image sizes for three main social media platforms. So, if you will forget something, you can always open this article and white what you need.

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