In the drastically changed context of 2020, consumers can be easily lost in the number of marketing activities brands are preparing for them this holiday season.
That’s why it’s a good idea to move your focus to user-generated content for engaging potential consumers in the next few months. Remember, people love expressing themselves on social media and becoming part of something bigger. UGC gives your creative content a more human edge, forming a closer relationship with the consumer. As a result, engagement and conversions start to skyrocket.
Want to know how to incorporate UGC into your brand? Here are our best marketing ideas on how to benefit from the UGC strategy during the upcoming holiday season.
User-generated content, or UGC, is a piece of content of any kind (video, images, text, testimonials, reviews, blog posts, tweets – you name it) that is created by users rather than brands, made by consumers for consumers. It is basically any experience with the brand that people publicly share on social media. Let us explore why UGC can be a great strategy for the 2020 holiday season.
Instagram seems to be the perfect platform for collecting UGC and getting marketing success out of it.
The visual nature of the content shared on this platform is perfect for exposing your products and services to a wider audience. Instagram Stories, for instance, helps to share first-hand experiences, and the service’s integration with Facebook Ads infrastructure gives companies several useful tools to amplify and promote their best pieces of UGC.
There are a number of benefits that contribute to UGC’s immense success:
In the new self-isolating times, people are rethinking their homes, whether that’s fixing up houses or learning new cooking skills and pulling full Marie Kondo for the wardrobes. During the holidays, consumers will keep these new skills to cook a truly home-made meal or make a DIY gift for their close ones.
What can you do as a brand? Create a series of how-to videos, immerse your product into it, and highlight your brand in the holiday rush. Help people level up their celebrations with a pinch of fun – give them a tutorial on how to wrap 50 bottles of your nail polish or teach them how to cook an edible gift card using your flour. Facebook also recommends thinking bots or Stories that give advice, Live quizzes, Instagram-ready recipes, and holiday playlists.
Invite your consumers to share the results of their creative process with your guidance via Instagram posts or stories and let the trend go viral.
Using one creative template for different neighborhoods can be locally-relevant at scale. Get a creative template and use it differently on varying groups and locations. Depending on which segment of your audience or which geographical location you aim to cover, customize your message.
With Insense, you can do it in two ways. One way is to pick a selection of micro-influencers from particular states (or even cities) and customize your message for each region. Another is to mention this feature in the brief for a single creator and they can produce a few different creatives with given messages.
Unboxing videos can be a weak tactic, especially during the holiday season. However, you can help your brand to stand out from other unboxing videos by making yours in an unexpected format or making your product work on set instead of just being pulled once and then forgotten.
Here are a few ideas we would love to share with you which will help you to lighten up traditional marketing activities during the holiday season and get more out of your marketing efforts.
Works best for: Fashion Goods, Beauty Products, E-commerce Industry.
Works best for: Food, Home Decor.
Works best for: Beauty Products, Food, Fashion Goods, Home Decor.
Works best for: Beauty Products, Fashion Goods, Food.
Works best for: Beauty Products, Fashion Good.
The Insense team is always here to help you find a perfect match for your brand among hand-picked creators, produce an outstanding creative or run a successful paid ads campaign during the most intense time of the year.
Try Insense and reach out to more than 35000+ Instagram trusted influencers. Find a partnership that will make your marketing strategy spark through this holiday season and bring you very merry conversions this time.
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