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16 minutes read The Ultimate List of Social Media Tools, Software and Mobile Apps
The Ultimate List of Social Media Tools, Software and Mobile Apps
We know that running social media accounts can be really difficult. We want to make this process easier for you. Which is why we created this list of the best social media management tools, software and mobile apps to save you a lot of time and effort.
Best social media management tools
Networks: Twitter
Price: Free – $14.99 / month
Free trial: no
Tweepi is a tool for effective Twitter community management. With this app you can:
- Follow relevant users – find them by name, location or other criteria
- Make undesirable users unfollow you with Tweepi Force Unfollow tool
- Find appropriate users to follow easily
- Filter and unfollow inactive people with Cleanup tool
- Save commonly used filters
Unfortunately, Tweepi does not allow you to post tweets directly from the tool.
Networks: Twitter, Facebook, Pinterest, LinkedIn, RSS Feed, Blog, App.net, Plurk
Price: Free – $38.94 / month
Free trial: 7 days
This tool for social media managers allows scheduling, queuing, and publishing posts, analyzing social media activity. Other features include:
- Unlimited number of social media accounts
- Keyword tracking
- Drafts
- URL shortening
- Social updates via email
- Statistics
The emails you receive are automatically turned into social updates and published on your social accounts.
Networks: Twitter, Facebook, Pinterest, LinkedIn, Google+, Tumblr, Email, Dropbox
Price: Free – $199.99 / month
Free trial: 14 days
This is a social media management tool with an intuitive UI. The free trial requires a credit card. Everypost allows posting and scheduling content. Social analytics is coming soon. The service offers up to 50% discount for non-profit organizations and educational institutions.
Features:
- Group management – brand profiles for social networks
- Content curation from Instagram, Flickr, YouTube, Pinterest, and RSS Feed
- Team members
- Email support
- Content customization for each social page
Networks: Twitter, Facebook, LinkedIn, Google+
Price: $400 – $2,200 / month
Free trial: 30 days
This social media management platform’s target market is B2B. Because of that, Oktopost falls more into a social media management tools for agencies category. In addition to their target user group, the tool is also priced for agencies, rather than individual users. Features include:
- Campaign planning
- Content calendar
- Post publishing, queuing, and scheduling
- Streams – track key activities and get inspirations
- Content following
Choose your topic of interest and follow the related content.
You can also connect your Feedly account.
- Analyze the acquisition, engagement, audience, content
- Unlimited reports
- Auto-poster – schedule messages across multiple social platforms
- Conversion tracking
- Employee advocacy board – get your employees involved to develop the brand
- Social inbox – reply on comments without logging into each of your social accounts
Networks: Twitter
Price: Free
Free trial: No
This is one of the best social media management tools for Twitter owned by Twitter itself. It allows managing multiple accounts, posting and analyzing tweets. No registration needed, simply login with your Twitter account.
You can add as many columns as you like. Choose among the following:
You can also create lists, collections, allow your colleagues use Twitter without sharing your password, and add a confirmation step before tweeting.
Networks: Twitter, Facebook, Google+, LinkedIn, Pinterest, Google Analytics, Instagram, YouTube, Blogger, Feedly, Pocket
Price: $12 – $200 / month
Free trial: 14 days
If you want to manage all your social media posting needs in one place, have a look at eClincher. Besides the 11 supported social media platforms, it is integrated with Canva and Giphy. With eClincher, you can also monitor your conversations, hashtags, followers and followings, create and save custom search feeds. You can accomplish all your social media responses (liking, answering, friending, etc.), analyze your accounts, collaborate with a team, share Pocket articles across all your accounts, read all your messages in social inbox, and of course, post, schedule, queue, and auto-repost. When all new content has already been used, Auto Post reuses saved old content.
Networks: Twitter, Facebook, LinkedIn, Instagram soon
Price: $30
Free trial: 30 days
Sometimes marketers miss important holidays or events that they could use to capture their audience. This is pain for any marketer, especially in B2C segment – to generate posts ideas and support them with visuals. PromoRepublic solved that problem created the tool that notifies about all the important days you can use in your posts. This social media marketing tool daily offers you several occasions based on holidays, trends and other ideas to post about. Every template is handcrafted by professional designers and copywriters.
Content calendar is a basic feature of PromoRepublic but despite this one, the tool also provides its customers with:
- Templates library
- Graphic editor
- Posts scheduling
- Statistics
Templates library – this is the only content calendar with social media library, which consists of approximately 2k post ideas for about 25 industries, including polls, promotions, quizzes, links, and trending content.
Graphic editor – the tool lets you customize your image in a few clicks. Use the app’s library to choose a proper element or upload your own one.
Posts scheduling – easy manage your campaigns. In the “ADD TO QUEUE” settings you can make the everyday schedule, at which time the posts should be published. On default, all days of the week are marked. You should add the time of post publications.
Statistics – analyze your posts by checking views, clicks, external links visits, and posts efficiency.
Networks: Twitter, Facebook, Instagram, YouTube, LinkedIn, VKontakte, Odnoklassniki
Price: custom, $5 for every connected network
Free trial: 14 days
This social media management tool lets you customize your social media connections and pay only for the ones you really need. After registering via Facebook, you need to choose the networks you need and name the projects. Next, choose the add-ons. You can expand your keyword search on Instagram, YouTube and Twitter, monitor Facebook pages, or follow Twitter accounts. 5 handles and 5 keywords cost $5. The basic plan with two team members (you and one other person) costs $5.
After that, connect your social media account for the chosen project. You can choose 7 social networks in one project. If you want to manage multiple social networks of the same kind, you need to create a new project.
Done! Now you can freely manage all your social networks in one place. Check the inbox, published posts, plan, schedule, assign, and approve posts, and check your activity in content calendar.
Networks: Twitter
Price: free basic subscription, custom pro
Free trial: No
Meshfire is a candidate for one of the top social media management tools for Twitter. To sign up, you need a Twitter account. A free limited account is available. The pro subscription costs $15/month per social profile ($9 if billed yearly).
After signing up, choose a goal and a category for your account’s goal.
The service will define several tasks to start with in the taskboard.
Other Meshfire features include:
- Intelligent agent – artificial intelligence Ember will tell you who to follow, find relevant content, filter out useful people and so on
- Analytics – real-time reports for engagement, top content, followers, impressions, trending content
- Unlimited missions in Pro subscription
- Plugins – Buffer, SurveyMonkey, Flickr, Feedly, Klout (influence insights), Slack, and Bitly
- Smart lists to track key people and topics in Pro subscription
- Team members with permissions in Pro subscription
Networks: Twitter, Facebook, LinkedIn, Google+
Price: $19.99 – $100 / month
Free trial: 30 days
This is a tool for Twitter account management with Chrome extension. It integrates with Hootsuite, Spredfast, Sendible, Pluggio, SocialOomph, Buffer and Hubspot. With Bundlepost you can:
- Optimize your posting time
- Schedule posts
- Manage numerous content sources
- Hashtag curated content – create folders for your campaigns and choose keywords and phrases to be replaced with active links in text posts
- Share your own marketing messages
The tool is not quite intuitive, but pretty effective for social media marketing Twitter campaigns.
Networks: Twitter, Facebook, LinkedIn,Tumblr, Instagram, YouTube
Price: Free – custom
Free trial: No
This is one of the top social media management tools with Tumblr integration. Not every tool has Tumblr integration! It is intuitive, convenient and has a free plan, which is good for small business.
Mav Social has a bunch of features:
- Post manager – create, schedule, and publish posts
- In-app purchasing of stock images (over 50 millions, the majority of them are free of charge)
- Social media library – keep all your images, videos, audios in one place
- RSS content manager
- Campaign planner and content calendar
- MavRepeater – repeatedly published posts
- Bitly integration
- Reporting – various stats for each social network
- Photo editor – complete set of tools to edit your images online
Networks: more than 100 networks and services
Price: Free
Free trial: No
This is one of the most unusual social media content management tools is all about creating recipes for your social networks. IFTTT stands for “If This, Then That”. It lets you automate every step when using websites, apps, smart devices, and app-enabled accessories. You can choose among prearranged recipes or create your own. The process consists of 7 steps:
- Choose a trigger channel and connect it to IFTTT
- Choose a trigger
- Complete trigger fields
- Choose action channel
- Choose an action
- Complete action fields
- Create the recipe
With IFTTT you can also collect your favorite recipes, share your recipes with IFTTT community, and use DO Recipes, which include:
Networks: Facebook, Twitter, LinkedIn, Pinterest, WordPress, Google+, YouTube, Blogger, Foursquare, Instagram, Flickr, Tumblr, RSS, DropBox, Google Drive, and more
Price: $59 – $499 / month
Free trial: 30 days
This is a London-based social media management service. If you want to use 30 day free trial, you’ll have to provide your credit card information while signing up. Here is what you can do with Sendible:
- Monitor your brand and track results
- Create reports from more than 200 modules
- Measure content effectiveness
- Receive content suggestions via integrated Swayy
- Create professional images via integrated Canva
- Schedule post at the best time defined by Sendible
- RSS auto posting
- Use team calendar
- Assign tasks and approve content
- Export raw data
Sendible also analyzes social media posts and highlights the ones that requires urgent attention.
Networks: Facebook, Twitter, Google+/YouTube, Instagram, LinkedIn, Buffer for Google+
Price: $28 – custom / month
Free trial: 14 days
A tool for managing social media accounts from one place. The cost is $28 per user on the Silver subscription. With Rignite you can:
- Run social media marketing campaigns: hashtag photo contests, giveaways, coupon campaigns and so on
- Schedule multiple posts, recurring posts
- Monitor all your social media activity, discover sales opportunities, create streams and filters for them
- Analyze campaigns, promotions, engagement, clicks, reactions and other activity
- Assign and approve posts, set roles and permissions, collaborate with team
Networks: Twitter
Price: Free – $139 / month
Free trial: 14 days
Free subscription is available for this Twitter management tool. If you want to start a 14 day free trial, you will need enter credit card info.
Commun.it is for analyzing followers, monitoring leads and items, creating activity and engagement reports, customizing groups, identifiying influencers, prospects, and supporters, establishing connections, building relashionships, engaging with important people.
Overall, this tool will help to keep in touch with the most important tweets first and never forget about all others.
Networks: Twitter, Facebook, Google+, Tumblr, Pinterest, StumbleUpon, Flipboard, Reddit, LinkedIn, Email
Price: Free
Free trial: No
The tool is free, but if you want to store more than 15 GB, you will have to pay $9.99 – $199.99 per month.
DashBurst is an easy-to use and absolutely free social media management tool for posting, queuing and scheduling, analyzing social media activity (simple analytics like posts, comments, like, etc.), creating drafts, and exploring popular content.
Best social media management desktop software
Desktop social media management software is becoming less popular nowadays because web apps offer the same services but less problems with downloading, installation and data storage. However, there are still some old-fashioned apps, which are pretty useful and convenient.
Networks: Facebook, MySpace, YouTube, Twitter, Flickr, FriendFeed, LinkedIn, FourSquare, Yammer
Price: Free
Free trial: No
This free social media management software is available for Windows, Linux, Mac, Portable USB version) and browser app (Firefox, Google Chrome (beta)). Installer size is 16.7 MB. It consists of two parts: the left one is for social accounts management, while the right one is customizable. You can choose it be either an in-built browser or columns to show you social media account info. You can choose as many columns as you need.
Yoono allows you to stay connected to all of your social networks without opening browser, updating your status across all platforms in one place, sharing content, and staying notified of the latest updates and messages via pop up.
Networks: Facebook, Twitter, Google+, LinkedIn, YouTube
Price: Free – $399 / licence
Free trial: No
BuzzBundle is a desktop software for social media management and automation. Available for Windows, Mac and Linux. The free licence is limited; it’s kind of free trial with no end date. The installation package size is 138 MB.
When installing the app, choose the components you need.
Rank Tracker – choose profitable keywords and monitor your rankings
WebSite Auditor – find and resolve all technical problems to increase rankings
SEO SpyGlass – remove harmful links, find and analyze backlinks
Link Assistant – build good links and track backlinks
With BuzzBundle you can do the following things:
- Multi Posting and scheduling
- Reputation management – create strong social media presence to reduce the impact of negative comments
- Social SEO
- Competitor’s mentions tracking
- Analyze social media activity and create reports
- Create social media accounts from the app
- Create different personas to appear as different people on social media
- Save and load as many social media management projects as you need
- Promote brands
- Learn from various training materials
Best social media management apps
The majority of users access social media via smartphones. So, why don’t you manage your Facebook, Twitter, LinkedIn and other accounts via mobile social media management apps as well? Here are the best ones to do it.
Networks: Facebook, Twitter
Price: Free
We have already reviewed Sendible web app, now let’s have a look at mobile app. Of course, it is a bit limited, but you can use it to run your daily routine tasks on Facebook and Twitter. For example:
- Check your inbox and outbox
- Schedule posts
- Save drafts
- Monitor mentions
- Search trending content
- Measure activity
Networks: more than 100 networks and services
Price: Free
With IFTTT mobile app is as full as the web app + some additional smartphone features. If you have already forgotten what IFTTT (“If This, Then That”) is, we will remind you that the app lets you create recipes to connect products and apps. For example, you want a specific post to appear on your Facebook every time you post a video on YouTube. With IFTTT it is all up to you to create convenient connections.
Additionally, mobile app allows you creating smartphone-related connections (if your battery is getting low, then…).
There are 3 other mobile apps by IFTTT:
- Do Button – to create shortcuts to the things you do most often
- Do Camera – to connect your camera to other devices and apps
- Do Note – for your most frequent notes
Networks: Facebook, Twitter, Google+, Pinterest, Tumblr, LinkedIn, Dropbox, Mail
Price: Free – $9.99 / month (or $99.99 / year)
With Everypost mobile app you can schedule, publish and delete posts on Twitter and Facebook. That’s in free version. But if you upgrade your plan to Pro (you can do it via mobile app), you will be able to connect up to 10 social profiles including LinkedIn, Facebook, Twitter, Google+ and others.
Networks: Twitter, Facebook
Price: Free – $2 / app
With this Twitter mobile management app you can search for tweets and people, monitor likes, trends, filter tweets by your lists, manage your account by switching between columns or adding new (timeline with mentions, mentions, direct messages, list, likes, search). You can add a Facebook column to check your posts and publish ones.
Paid version has no ads.
- Facebook Pages Manager
Networks: Facebook
Price: Free
This official app for managing facebook pages by Facebook looks pretty similar to Facebook app. You can see the messages, likes, user activities, update status, and share images on the main tab.
Analytics tab provides you with actions, reach, engagement, likes, and videos stats and graphs.
Messages tab lets you read and answer all your IM.
Notifications tab is similar to Facebook app one.
More tab shows you in details who liked and mentioned your page, shared your posts, scheduled posts, drafts, photos, events, and page and messaging settings.
Networks: Twitter, Facebook, Google+, Tumblr, Pinterest, StumbleUpon, Flipboard, LinkedIn, Email, Pocket, Instapaper, Evernote
Price: Free
With Dashburst mobile app you can explore content all by categories and keywords, share it on your social accounts, and add comments to these posts. The list of supported social networks is a little bit different from web app.
Networks: The whole web
Price: Free
This mobile app is a little bit different from other social media management applications. It allows to monitor billions of sources and never miss a post, news or other event. Other features include:
- Reaction on the discussion without leaving the app
For example, if you find a nice tweet about your topic of interest, you can retweet, quote, reply or share it without leaving the app. You just need to authorize your social media account.
- Performance analytics
Analyze topics, sources, top mentions, sentiment and languages.
Networks: Facebook, Twitter, Instagram, LinkedIn, Google+
Price: Free
This mobile app lets you post on Twitter and never miss an important message on Facebook, Twitter, Instagram, Google+ and LinkedIn. Other features:
- Search keywords and people
- Check sent messages, feds, tasks, scheduled posts and sprout queue
- Create drafts, schedule, publish and queue posts
- Receive motions notifications
Networks: Facebook, Twitter, Instagram, LinkedIn, YouTube
Price: Free – $14.99 / month
The app offers the following features:
- Streams – you can add lists, mentions, home tab and other tabs to your streams
- Publisher – check your scheduled posts and the ones that are waiting for approval
- Stats – check Twitter’s stats
- Search – search keywords in Twitter and Instagram
With Pro (paid) subscription you can manage up to 50 social media networks, collaborate with team, access Pro features (enhanced analytics reports, bulk scheduling) and remove ads.
Networks: Facebook, Twitter, Google+, LinkedIn, Email
Price: Free – $10 / month
This is a mobile app to manage multiple social media accounts on the go.
With Buffer mobile app you can:
- Create, schedule and queue content
- Analyze social media presence
- Add and edit permanent schedules
- Receive notifications about your Buffer account
Paid Awesome plan unlocks RSS feeds, 100 posts, and 10 social profiles. More expensive plans have no additional features for mobile app.
Networks: Facebook, Twitter, Instagram
Price: Free – $10 / month
With Agora Pulse mobile app you can publish, queue and schedule on Twitter and Facebook, check social media inbox, and monitor your posts. It is very simple and intuitive.
By the way,
We did not include some social media editorial calendars in this list because we have already reviewed them in our article 7 Social Media Planners for Marketers that Will Halve Your Working Time. These 7 tools are good for managing social media as well. In case you need to analyze your social media activity, check out some useful tools in the article 25 Social Media Analytics Tools that Will Actually Show You the Truth.
Note that you are always welcome to share your thoughts below. If you want us to review some other tools or apps we have accidentally missed, please, name them in the comments and we will add them ASAP.
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