People who are interested in social media marketing and want to sell their own products and services know that Reddit is the services where they can find needed information about them and their competitors on different platforms.
Global social media audience is growing very fast, and with the time people start using Reddit to perform their own market research. However, some of them can`t understand how it works and how it could be used. So, it this post, you will see how we can use Reddit to perform an effective market research.
Right now, we can`t say that all Reddit users are visiting this service to make a research or something like that. In most cases, they are wasting time by subscribing multiple communities and scrolling through the tons of unnecessary content. These communities could be divided by different topics: sport, science, nature, street art, music and others. People choose something that is more interesting for them. We can also find groups made in “Ask Reddit” format, where the community answers questions.
It`s normal when people subscribe topics or groups dedicated to their jobs or interests. They don`t have viral content in their news feed, and it also helps them to control the time they spend in the Internet (sometimes people could fall into the social media and forget about all things). These users are called casual.
Another group of users, called dedicated Reddit users, prefers to join communities that appear confusing to an outsider. They are more interested in conversations rather than content. For example, if someone posts a funny meme or a GIF, other users prefer to chat between each other, and it will be more interesting for them than just looking through the unnecessary content.
First of all, you should find a subreddit filled with your target customers. No magic here – you just need to work to find the right communities. Search by the title, subreddit and URL. If you are looking for a particular topic (for example, Coca Cola, use these words while searching.
You can also use Reddit Enchantment suite. This free tool adds advanced searching and filtering options to Reddit. You can filter irrelevant subreddits, keywords and posts.
During the research, focus on answering these specific questions:
At this point, you should focus your attention on keywords. It will be good for you to add Reddit Keyboard Monitor Pro app to your Hootsuite dashboard. You can monitor brand terms or keywords for any topic, pulling all these hyper-targeted conversations right into your Hootsuite dashboard.
Follow all these steps that we showed here, and it`s a hundred percent guarantee that you will make a successful research with Reddit.
Explore how Sentiment Leaderboard helps businesses capture and analyze location-specific insights, helping teams drive revenue…
New Canva integration brings the power of Canva’s design capabilities directly into PromoRepublic, allowing users…
Take away lessons learned in 2024 and deep dive into 2025 trends. Pick trends for…
Join us to learn strategies to empower your franchisees without overwhelming them, and discover how…
Check out the hottest updates from July to September you won’t want to miss.
PromoRepublic has been ranked on Entrepreneur magazine’s 2024 list of Top Franchise Suppliers!