PromoRepublic

How Worldwide Unified 35+ Locations with Social, SEO, and Reputation Management

Overview

Worldwide is one of Australia’s most established print and marketing services franchises. Founded in 1995, the brand has grown into a national network of 35+ Centers supported by one of the country’s largest commercial print hubs. Each year, the network produces over 22 million products, holds ISO 9001 certification, and was one of the first in the industry to achieve carbon-neutral status.

With services spanning design, print, digital technology, and marketing, Worldwide supports thousands of SMEs and enterprise clients nationwide.

10 days

HQ hub live

67%

Higher Google Business Profile conversion rate

93%

Faster review replies

31%

More Google Maps views

For us, calls and quote requests are the most important actions. PromoRepublic helps ensure
every local profile is optimized to drive them.

Sarah-Jane Stefano

National Marketing and Communications Coordinator
at Worldwide

The Challenge: Delivering Local Visibility at Scale

As a franchise system with dozens of locations, Worldwide faced challenges common to national operators:

Inconsistent local marketing

Franchisees posted sporadically, often outside brand guidelines.

Reputation risks

Customer reviews sat unanswered for an average of 8+ days.

SEO pressure

Competitors were highly visible in Google Maps and search, while Worldwide’s local profiles showed uneven performance.

We promised our franchisees consistent content, but delivering eight posts a month across all pages was almost impossible without a central system.

Sarah-Jane Stefano

National Marketing and Communications Coordinator at Worldwide

The Solution: Unified, AI-Powered Platform

Worldwide turned to PromoRepublic to centralize and automate local marketing. The rollout was fast and structured:

Central and local publishing: Corporate supplied branded content while franchisees added local flavor, reaching 8–12 posts per month.

Reply Assistant responded to reviews within 24 hours to ensure no review went unanswered, protecting customer experience.

Local SEO dashboards tracked visibility, rankings, and conversions at the brand, region, and location level.

Activation support: Monthly digests and adoption nudges kept franchisees accountable and engaged.

Worldwide shows how a national franchise brand can unify governance with local activation.The marketing team noted that they could now show franchisees exactly how their social activity and reviews compared with peers — a clear and motivating way to lift adoption.

PromoRepublic has become part
of our franchise marketing promise.
It keeps every Center visible, on brand, and responsive.

Sarah-Jane Stefano,
National Marketing and Communications Coordinator

The Impact: Faster Response, Stronger Visibility, Measurable ROI

Worldwide shows how a national franchise brand can unify governance with local activation.

By systematizing social, reviews, and SEO and rolling them out in weeks, the brand delivered on its marketing promise to franchisees. This approach also improved visibility, reputation, and conversions nationwide.

Speed to activation

HQ hub live in 10 days; 30+ locations active in first month.

Conversion lift

Google Business Profile conversion rate jumped from 7% to 11.7% (+67%).

Faster review responses

Average response time dropped from 8.2 days to 0.6 days (–93%).

Improved reputation

Response rate climbed from 69% to 94%+ and held steady.

Social growth

Followers increased 10%; engagement rose 50% YoY.

Visibility

Google Maps views up 31%, driving more calls and quote requests.