It`s good to have a social media policy on your company`s website. With it, employees know about their rights, duties and company rules. Social media policy makes people sure that they are working with the real company that gave real services and sell real goods.
However, companies often face problems while preparing and implementing their social media policy. So, in this article, we will tell you how to prepare good social media policy for your brand.
We know that some of our readers are only beginning their work in the social media, so it will be right for us to start with the definition. Social media policy is a list of rights and rules that outlines how exactly organization and its employees should conduct themselves online. It also helps your brand to save its reputation.
However, every platform is changing very fast, so your policy could quickly become ineffective after a short period of time. Think of your social media policy as a set of guardrails, rather than train tracks. It should look like a real document with all needed ongoing updates.
Of course, you shouldn`t provide something difficult. It could look like a catalog in the airport – just put all needed information there, and everything will be fine.
Sometimes people say that their company doesn`t need a policy, because it`s already established on the platform. Well, it`s never too late to draw up a policy to help guide decision making as you go forward. If you only start working on the platform, it`s even better. A good policy will be even more effective if it`s implemented tight way. So why you need social media policy.
In the social media, it`s normal to face things like copyright or privacy. With strong social media policy, you won`t have any problems with security risks. They outline potential threats and include instructions on how to avoid them.
Let`s have a look on Adidas social media policy and what they say about the copyright:
“If it is not yours, don`t use it. This is very simple. It is everybody`s own choice to share his or her ideas in materials with the world, not yours. Before posting someone else`s work, please check with the owner first. When you do make a reference, where possible, link back to the source.”
Do your employers enjoy working with you and your colleagues? If they really enjoy it, let them show their opinion in all possible ways.
With clear guidelines, companies can help employers to understand how to use social media for the brand promotion. When someone reads your employer`s positive post about your brand, he/she understands that this brand is good and he/she can buy something there.
Outline best practices for sharing company content and implement them to your social media policy.
You use multiple platforms for connect with the employers? You want to unite all your channels between each other. It`s easy to do – you just need a company`s tag on all platforms. It`s a very popular practice, and all huge companies use it. Here`s how it looks like: you want to write a nickname on Twitter, so you start with @Brand`s tag + your name. simple? Yes! Effective? Of course!
And now, it`s time to show you what exactly you need to write in your social media policy.
Here, we have three core points that must be followed.
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