How to Build a Local Marketing Program to Drive Leads in a Home Services Franchise

Finding the right local marketing formula to bring in the most leads and turn them into solid sales can be a real struggle. Customers today are constantly evolving, and the home services and home improvement market is no exception to this rule. Even if you have been in the franchise business for years, it may be time to review your local marketing program.

In the new episode of CMO Peer Talks, we’ve assembled another panel of marketing experts from around the industry to help you refresh your approach to local lead generation. Fill out the form to save your seat!

Brought to you by industry leaders:
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Meet Our Speakers

sw-section Angelique McMillan
Angelique McMillan
Vice President of Marketing
@ Handyman Connection
Home repair, home maintenance and installation services for any need in your home
sw-section Rachel Southard
Rachel Southard
President
@ Men In Kilts Franchise
The exterior cleaning franchise offering premium home services with a fun twist
sw-section Michael Wagner
Michael Wagner
President
@ Pool Scouts
A unique residential pool cleaning service with a special mission: to create Perfect Pools, Scouts Honor
sw-section Threshold Brands
Madeleine Park
CMO at Greater PA
@Threshold brands
Threshold Brands is home to a variety of franchise service companies. Their mission is simple, to open the door to a better lifestyle (400 locations).

What’s on the Agenda

  • The latest consumer behavior trends reshaping the home services industry;
  • How to set a home services brand up for success in the new digital era;
  • Actionable advice for building a winning local marketing strategy;
  • Easy-to-implement lead generation tactics to help your franchisees grow;
  • Q/A session to answer any of your questions.
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