Since 1987, Expedia Cruises has been an industry leader in air, land and sea vacation sales across North America, and is backed by the most powerful travel brand in the world – Expedia.
Expedia Cruises provides travel agency franchise opportunities for those wanting to provide unrivaled travel expertise and exceptional value, for travelers in their community.
At Expedia Cruises, we know how critical online visibility is for growing local sales. That’s why we’ve chosen PromoRepublic to help our Vacation Consultants post on-brand organic and paid content and target it to local communities. We analyze performance and improve our social strategy by tracking results across thousands of social accounts in one dashboard.
The Social Hub provided by PromoRepublic became the unified social marketing platform used across 300+ locations and 5,000 consultants, as well as the corporate team. The platform’s workflow and permission structure reflects the established approval processes within the organization.
Asset Manager is an easy tool for uploading, sorting, and storing branded content. A corporate team ensures brand consistency by distributing content across all locations and setting up specific permissions to manage and localize content while keeping all other assets untouched.
The corporate team utilizes PromoRepublic to keep franchisees and Vacation Consultants in line with the marketing calendar and to bring all important campaigns to the forefront.To get higher reach, the head office organizes time-sensitive campaigns for locations to approve and join in on. This ready-made content can be labeled and later tracked for performance metrics.
As their franchisees pay for ads at their own cost, they needed an easy tool to target people in their area. To help agencies attract people with hyper-localized content, we enabled zip code post boosting.
Moreover, users see educational pop-ups throughout the payment process to make the right decision.
By tracking social media and сontent performance in one single dashboard, the head office can now ensure that the visibility of agencies and Vacation Consultants is growing.
The PromoRepublic solution for Brand Groups activates marketing across every brand and location through centralization,…
The PromoRepublic solution for Brand Groups activates marketing across every brand and location through centralization,…
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