PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers

How JAN-PRO Drove More Google Direction Requests and Calls

Boosting Franchise Success with PromoRepublic Social Media & Review Management Platform

Overview

Founded in 1991, JAN-PRO is a leading name in the commercial cleaning franchise industry, known for empowering over 10,000 franchisees across the U.S. and globally. Through a unique three-tier model, JAN-PRO supports business owners in delivering exceptional cleaning and disinfecting services under a trusted brand.
Recognized as a top industry leader, JAN-PRO was ranked #2 in Commercial Cleaning by Entrepreneur Magazine in 2024 and held the #1 spot for 15 consecutive years through 2023.

12.3%

Social media engagement growth

12%

Google Maps view growth

11.5%

Increase in calls from Google

Higher review response rate

JAN-PRO operates through a three-tier franchise model

JAN-PRO Systems International

As the franchisor, we develop and maintain the brand’s systems, provide governance, and offer leadership to support the growth and success of our franchise network.

JAN-PRO Franchise Development

This tier comprises over 125 regional sub-franchisors who sell JAN-PRO Cleaning & Disinfecting unit franchises. They provide business support and coaching to independently owned franchisees, enabling entrepreneurs to build and manage their own commercial cleaning businesses.

JAN-PRO Cleaning & Disinfecting

Representing the largest commercial cleaning franchise in the country, this tier consists of over 10,000 independently owned unit franchisees who deliver cleaning and disinfecting services to their customers.

PromoRepublic’s platform has helped to revolutionize our social media and review management for our network of owners. The intuitive tools have empowered our franchise network to maintain a strong social media presence while effectively managing customer reviews. The performance tracking features provide us with valuable insights, enabling us to refine our strategies and achieve better results.

Karen Forrest

VP of Marketing at JAN-PRO Systems International

Key considerations for partnering
with PromoRepublic

Inconsistent social media presence across franchise locations.
Inconsistent branding across social media platforms.
Difficulty in managing and responding to online reviews.
Lack of comprehensive tracking and analysis of social media performance.

Marketing Objectives

Strengthen social media presence for all franchisees.
Provide central capabilities for brand compliance in a flexible and scalable framework.
Streamline the management and response to online reviews.
Enhance tracking and analysis of social media and review metrics.

Centralized Social Media Management

Deployment of PromoRepublic’s platform to streamline social media activities across all locations.
Providing franchisees with tools to create, schedule, and manage posts efficiently.
Providing the central team with the ability to post seamlessly on behalf of the franchise network.

Achieved: Strengthened social media presence

-12.3% improvement in social media engagement and 22% follower growth across Facebook pages within 6 months.

-Consistent and coordinated social media campaigns across all locations managed centrally and supported locally.

Centralized Digital Asset Management

Deployment of a Social Media & Review Digital Asset Management Platform to facilitate brand compliance while allowing the network flexibility to adapt to local nuances.

Achieved: Brand сonsistency and compliance

-A more consistent brand landscape that supports and aids brand recognition with customers.

-A noticeable uplift in brand recognition with 6678 assets used in the last 6 months and 71% of suggested posts HQ approved.

Review Management

Integrating review management features to monitor and respond to customer reviews promptly.
Automated alerts for new reviews and a centralized dashboard for easy management.

Achieved: Effective review management

-Enhanced ability to monitor and respond to customer reviews promptly.

-Improved customer satisfaction and increased positive reviews and ratings in Google and Facebook.

Performance Tracking

Advanced analytics and reporting features to monitor social media and review performance.
Real-time insights to make data-driven decisions for improving engagement and customer satisfaction.

Achieved: Comprehensive performance tracking

-Greater visibility into social media and review metrics.

-Informed decision-making leading to optimized strategies and higher ROI.

Results

First quarter results

142% Engagement growth on social media
134% Increase in traffic to the websites
171% More direction requests on Google Maps

QoQ results after 1,5 years of collaboration

12.3% Social media engagement growth
12% Google Maps view growth
11,5% Increase in calls from Google
2X Higher review response rate

Conclusion

PromoRepublic has been a transformative solution for JAN-PRO Cleaning & Disinfecting social media marketing and review management. By centralizing social media efforts, streamlining review management, and offering advanced tracking capabilities, they have empowered their network to succeed in their local markets, driving growth and enhancing overall brand reputation.

Improve customer sentiment at every location

Monitor your locations’ performance and leverage service  to drive growth.

Irina Baranovskaya

Content Marketing Manager