Nowadays lots of social media can be used in business, marketing, PR and also SMM. Every social is useful and each of them makes sense for similar reasons. But have you ever thought about Pinterest as a social media?
First of all, what is Pinterest?
Pinterest started in 2010 and has quickly grown as a leading social media platform. It has a reputation as THE platform to hit up when we need design inspiration, quick recipes, new blogs to read, cleaning checklists, or home improvement know-how.
If we hear about this social media, we always imagine something with photos, pictures, arts, and something that makes us think about inspiration. Sounds like Instagram, does it? And also looks like a website that doesn’t need a manager, who will be responsible for the account..
But don’t fall for it. A Pinterest manager is a job of the future. People in America and Europe have highlighted this service for a long time and use it not only for promoting the place of your blog but also for making traffic to their website. Let’s discover, what does it include?
If we compare Pinterest with other socials, we will see that it was created for people that are searching for ideas. And as we know, ideas is the most important part of every business. What social would you choose if you need references for the most comfortable and cozy house in the world? Not sure that it will be Facebook. And just imagine how many people’s wishes we can turn into traffic.
So, let’s deal with Pinterest, how does it work? It is a kinda search engine for users, so be sure that your pins can be found easily with some tags and keywords. This is one of the main terms and traffic will mostly come from it. People can download some photos to their boards that are called “pins”. Other users can do “repins” and share with people.
Audience of Pinterest is very varied, that’s why sometimes people don’t look at this social media for advertising. And also are afraid that there are only housewives with no money. To be honest, most of Pinterest’s users are women. It’s true. But they are 18-24. Also they are interested not only in recipes and house ideas. Pinterest is a good place for internet shops, handmade, tourism etc.
It’s good for:
Also some stats of Pinterest:
But do any companies use Pinterest? Or is it just a social for private use? There are 2 types of accounts: private and business. Business accounts have access to the stats. There you can watch for verified company pages, рinterest аnalytics and similar pins. Every private page can be changed for business.
A Pinterest Manager is an assistant for potential followers who begins offering Pinterest management services. You may add these onto your existing general admin services, or you may make a full-fledged leap and start calling yourself a Pinterest Manager. Sounds good and attractive. But! If you want to work with Pinterest as a manager, you need to know how to promote it. There are some talking points.
Working with Pinterest is a good idea, ‘cause there are not lots of advertising and people are not tired of it. Just remember, how many advertising posts and stories can you notice in your Instagram feed? Pinterest is from it. We can be sure about the future, but if you speak about the present, that’s how it is.
Every person can become a Pinterest manager if he or she is good at aesthetics. This word means a lot for the current generation. There are some main points for a good Pinterest manager:
Don’t be afraid that it sounds like something easy and every person who uses the Internet can deal with it. Just do what you like and try to make people love your job.
Don’t take themes that you are not interested in at all. Just imagine, would an account with cars be interesting if it’s managed by a person, who is crazy about animals and distinguishes automobiles just because of their colors? Hope that I’ll never see it. Sorry.
Reach for potential clients. You can find them everywhere, but let’s stop on Linkedin and Facebook. That strict socials are fool of strict business accounts that are waiting for some aesthetics. Ask if they or anyone they know might be interested in using your new service.
Remember that there are no useless socials for any business. There are different audience adt it’s absolutely awesome that we can find them in different places. And they won’t cross with each other!
It’s hard to say how long the entire process will take, but my best guess is that if you got your first Pinterest client today, you would be able to rebrand entirely as a full-time Pinterest Manager between 6-12 months from now if you put in the work.
Remember, if you do your job with passion and interest, everything will be good. ‘Cause your passion and concern is seen by followers and your future clients. Good luck, have fun and create the best pins ever!
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