PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers

The Franchise Playbook Behind Westside Pizza’s 55% Lift in Conversions

How Westside Pizza Activated Its Network In 6 Weeks And Grew Google Conversions by 55%

Overview

Westside Pizza is a fast-growing U.S. franchise competing in one of the toughest categories: pizza. With 35 locations spread across multiple states, the brand needed to bring order to its local marketing to stand out against national chains and delivery apps.

The challenge was clear — unify marketing efforts, make adoption easy, and show that digital activity translates into real customer actions.

21 days

HQ hub live and running in 3 weeks

70%

Adoption across the network

55%

Lift in Google conversion rate

Growth in Google Maps direction requests

The Challenge: Fragmented Marketing
in a Crowded Market

Growth brought complexity. Each location was running its own version of marketing:

Some locations posted as little as once a month.
HQ had no clear visibility into what worked or where money was wasted.
Google visibility and customer reviews were inconsistent, risking customer experience.

Without a system, the brand couldn’t scale marketing — or prove it was turning into orders and visits.

PromoRepublic gave us one system to align every store. Franchisees follow the same playbooks, HQ has visibility, and we could immediately see the impact of local marketing across the network.”

Aaron Kuhn,
VP of Operations, Westside Pizza

The Solution: Fast Rollout, Local Activation

Westside Pizza partnered with PromoRepublic to introduce a structure that blended brand governance with local flexibility.

Fast rollout

HQ was activated in 3 weeks, the entire network onboarded in 6 weeks.

Education built adoption

Playbooks and webinars turned tools into habits, sustaining 65–75% active use every month.

Google optimization

Each location’s Google Business Profile was updated with accurate hours and new photos, ensuring consistency and visibility.

Governance + local freedom

HQ provided branded content pillars, while stores localized for their markets.

Dashboards tied it together

HQ gained one view into marketing activity, visibility, and conversions across the network.

The Impact: Fast Activation, Real Growth

Within just weeks, Westside Pizza transformed its local marketing from fragmented to unified, and the results were immediate. Adoption climbed quickly, visibility improved, and customers responded.

65–75% franchisee adoption across 35 locations
55% increase in Google Business Profile actions
2X growth in direction requests, from 3K to 6K
10% improvement in review response rates quarter over quarter

The real win was speed. HQ kept brand standards in place, franchisees embraced the tools, and the network proved that with the right system, franchise brands can activate quickly, scale with confidence, and turn digital activity into measurable growth.

Your franchise network could see the same results.

PromoRepublic gives franchise leaders one system to unify locations, prove ROI, and drive visibility that converts.

Irina Baranovskaya

Content Marketing Manager