Westside Pizza is a fast-growing U.S. franchise competing in one of the toughest categories: pizza. With 35 locations spread across multiple states, the brand needed to bring order to its local marketing to stand out against national chains and delivery apps.
The challenge was clear — unify marketing efforts, make adoption easy, and show that digital activity translates into real customer actions.
Growth brought complexity. Each location was running its own version of marketing:
Without a system, the brand couldn’t scale marketing — or prove it was turning into orders and visits.
Westside Pizza partnered with PromoRepublic to introduce a structure that blended brand governance with local flexibility.
Within just weeks, Westside Pizza transformed its local marketing from fragmented to unified, and the results were immediate. Adoption climbed quickly, visibility improved, and customers responded.
The real win was speed. HQ kept brand standards in place, franchisees embraced the tools, and the network proved that with the right system, franchise brands can activate quickly, scale with confidence, and turn digital activity into measurable growth.
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