How Basecamp Grows Local Findability of Their Two Brands

All customer stories

How BaseCamp Franchising Provides a Consistent Brand Experience Across 180+ Locations

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12%

average QoQ views growth on search and maps

18%

QoQ total search clicks growth

178%

QoQ social reach growth across all locations

28%

YoY sales growth with the top 10 stores growth by 45%

Overview

BaseCamp Franchising is a national franchise that markets two resale clothing brands under one umbrella: Kid to Kid and Uptown Cheapskate.

Their brick-and-mortar stores collect and recycle millions of items each year promoting sustainability and their local communities.

PromoRepublic helps our customers discover our stores nearby and have a positive experience with our brands. It’s a cost-saver to ensure marketing consistency for both of our brands from one place.

Amy Lofgreen

Marketing Director at BaseCamp Franchising

Issues Tackled

No method of distributing content directly to franchisees

BaseCamp Franchising used to send quarterly PDFs redirecting franchisees to find content in Google Drive or take screenshots.

Complexities of marketing two brands under one umbrella

Head office offered 3 levels of marketing support meaning 6 types of access for franchisees depending on their chosen plan.

Franchisees didn’t have a tool to add their local touch

Previously franchisees only received content from the head office; there was no automated tool to post on their own.

No metrics tracked to get insights for growth opportunities

Head office needed to track how people discovered their brands on search and how content performed on social.

Short-term goals

Consolidate marketing tools
Distribute branded content
Encourage franchisees to be active on social

Long-term goals

Grow local brand exposure
Track online visibility
Ensure consistent marketing

Solution

PromoRepublic’s marketing platform ensured every BaseCamp Franchising location’s visibility on Google is trackable within platform and has an on-brand presence due to easy content access and regular posting.

Dashboards provide the head office with the much needed aggregated data on how customers find and interact with Basecamp brands on search, maps, and social media helping spot growth opportunities.

Results

BaseCamp Franchising has a solution for the entire head-office marketing team to work out of for content management, access permissions, growing local search visibility, and reinforcing their brand reputation globally.

The head office is happy to manage marketing across all brands and locations in one interface, track search and social media results, and ensure their customers have consistent brand experience in local markets.

Inconsistent brand experience is a thing of the past, thanks to PromoRepublic that provides the platform to establish online presence, improve customer experience, and increase local sales.