PromoRepublic

How City Wide Used Data To Drive More Customers on Search and Social

How City Wide Facility Solutions Propelled Franchisees’ Online Visibility and Interactions by 159%

Overview

Founded in 1961, City Wide is the largest management company in the building maintenance industry.

What sets City Wide apart in the industry is it provides a single point of contact to manage more than 20 commercial maintenance services.

128%

Facebook engagement growth QoQ

65%

Increase in calls from GBP QoQ

58%

Faster responses QoQ

Audience growth across social QoQ

PromoRepublic provides us with a best-in-class platform to manage content creation, social insights, and reputation management, giving us a more comprehensive view across our entire franchise system.

Kasey Skala

Director of Strategic Marketing at City Wide Facility Solutions

Challenges

Collect and analyse data across locations

In order to enhance the local marketing strategy, the head office needed to understand the areas that required improvement. This involved the collection and analysis of data across search, social media, and reviews.

Keep listings accurate and optimized across all locations

City Wide wanted to ensure that whenever customers search for maintenance services, they can easily find the nearest City Wide location listed, along with accurate business information.

Respond to maximum number of reviews in less time

City Wide prioritizes the maintenance of its online reputation by promptly responding to the majority of reviews. This proactive approach plays a crucial role in fostering trust with customers

Give franchisees a revamped social media marketing tool

In the past, franchisees who did not utilize in-house marketing services were introduced to SOCi, but unfortunately, it did not resonate well with them. So new tool should be both easy and cost-effective.

Solution

City Wide needed a versatile tool to implement the brand’s online presence growth strategy while catering to the needs of both the head office and individual franchisees.

PromoRepublic became one marketing platform that provided a centralized place to manage the company’s social media marketing, review management, and directory management, as well as giving a 360° real-time oversight of their locations’ visibility performance.

Analytics

Before establishing specific marketing goals for City Wide, PromoRepublic conducted an audit of brand’s local marketing performance across search, social media, listings, and reviews. We identified the areas that required improvement.

Additionally, City Wide assessed its performance across different locations and provided franchisees with valuable insights and actionable suggestions to enhance their visibility and growth.

Franchisees can easily access information relevant to their specific location and, if desired, compare it to peers with similar tenure, size, or revenue.

Kasey Skala, Director of Strategic Marketing
City Wide Facilities Solutions

Listing Management

PromoRepublic helps City Wide easily create, manage, and optimize business directories. Now 3,888 listings across 95 locations are centrally updated and synced automatically, in real time.

Review Management

By consolidating all reviews in one platform, the head office can reply to all reviews left across Facebook, Google Business Profile, and Instagram and ensure a positive customer experience.

Social Media Marketing

Franchisees optimize their marketing efforts with a centralized content calendar managed by the head office. This process enables franchisees to automate their routine tasks and focus on customer experience.

Digital Asset Management

Franchisees now create better content faster with easy access to corporate digital assets. Streamlined collaboration with the head office and pre-set brand styles ensure consistency and improve social media awareness.