Social Media Marketing 
Digital Asset Manager 
Review Management 
Listing Management 
Local SEO 
Locator & Local Pages 
Founded in 1961, City Wide is the largest management company in the building maintenance industry.
What sets City Wide apart in the industry is it provides a single point of contact to manage more than 20 commercial maintenance services.
How City Wide Facility Solutions Propelled Franchisees’ Online Visibility and Interactions by 159%
Overview
128%
Facebook engagement growth QoQ
65%
Increase in calls from GBP QoQ
58%
Faster responses QoQ
2X
Audience growth across social QoQ
PromoRepublic provides us with a best-in-class platform to manage content creation, social insights, and reputation management, giving us a more comprehensive view across our entire franchise system.
Kasey Skala
Director of Strategic Marketing at City Wide Facility Solutions
Challenges
Collect and analyse data across locations
In order to enhance the local marketing strategy, the head office needed to understand the areas that required improvement. This involved the collection and analysis of data across search, social media, and reviews.
Keep listings accurate and optimized across all locations
City Wide wanted to ensure that whenever customers search for maintenance services, they can easily find the nearest City Wide location listed, along with accurate business information.
Respond to maximum number of reviews in less time
City Wide prioritizes the maintenance of its online reputation by promptly responding to the majority of reviews. This proactive approach plays a crucial role in fostering trust with customers
Give franchisees a revamped social media marketing tool
In the past, franchisees who did not utilize in-house marketing services were introduced to SOCi, but unfortunately, it did not resonate well with them. So new tool should be both easy and cost-effective.
Solution
City Wide needed a versatile tool to implement the brand’s online presence growth strategy while catering to the needs of both the head office and individual franchisees.
PromoRepublic became the local marketing intelligence platform that provided a centralized place to manage the company’s social media marketing, review management, and directory management, as well as giving a 360° real-time oversight of their locations’ visibility performance.
Analytics
Before establishing specific marketing goals for City Wide, PromoRepublic conducted an audit of brand’s local marketing performance across search, social media, listings, and reviews. We identified the areas that required improvement.
Additionally, City Wide assessed its performance across different locations and provided franchisees with valuable insights and actionable suggestions to enhance their visibility and growth.
Franchisees can easily access information relevant to their specific location and, if desired, compare it to peers with similar tenure, size, or revenue.
Kasey Skala, Director of Strategic Marketing
City Wide Facilities Solutions
City Wide Facilities Solutions
Listing Management
PromoRepublic helps City Wide easily create, manage, and optimize business directories. Now 3,888 listings across 95 locations are centrally updated and synced automatically, in real time.
Review Management
By consolidating all reviews in one platform, the head office can reply to all reviews left across Facebook, Google Business Profile, and Instagram and ensure a positive customer experience.
Social Media Marketing
Franchisees optimize their marketing efforts with a centralized content calendar managed by the head office. This process enables franchisees to automate their routine tasks and focus on customer experience.
Digital Asset Management
Franchisees now create better content faster with easy access to corporate digital assets. Streamlined collaboration with the head office and pre-set brand styles ensure consistency and improve social media awareness.
Ready to grow your franchise with PromoRepublic?
Book a demo
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