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Did you know that an average adult American spends 38 minutes per day on Facebook, while 16-24-years-old users devote at least 3 hours per day to social media? It is quite scary that we are used to checking our messengers and feeds during the day, no matter what we do – work, study, have a rest, etc. Due to the incredible popularity of social media and millions of people caught into its tools, marketers can derive a huge benefit from these platforms. Not all brands find a way to enter that world themselves, so they hire professionals from social media agencies to get some help. Providing such services to companies is an extremely profitable niche.
How to start your own social media marketing agency? This article will give you some tips and help you realize the opportunities for this step. Getting started in the social media marketing business is easier now than ever before. Wait. Why? Because there are so many honest and worthwhile tips from fellow social media managers that you’re less likely to commit any mistakes in this field and have a promising outset. In fact, in this article, we’re going to show you how to start an agency, making very few investments that will work for an outstanding result.
First of all, let’s answer the most important question. What does it take to work as a social media marketer? Generally, social media marketing involves a broad range of activities. Commonly, SMMs are engaged in:
It’s important to distinguish which networks are the most popular among your customers and focus your efforts on them. What is more, considering the peculiarities of your niche and clients’ needs, your social media content should be relevant and useful for them.
Your brand needs a business account. Good news: Facebook and Instagram allow companies to create free commercial accounts to present their goods, communicate with customers, and promote their offers.
Engaging and original texts brighten up your offers, so never ignore the importance of professional copywriting!
Subscribing to your potential buyers and other brands will make you visible and more trustworthy.
Quizzes, contests, voting, and group conversations make your account lively.
At this point, all SMMs should know that quality is more important than quantity.
Even though the basic business accounts are free on most social media, paid ads will place your page in front of more users’ eyes. Contextual advertisement is the king of social media.
Needless to say that SMMs must track and interpret the results of their work to find the weak points and improve existing strategies.
Entering the world of social media marketing, brands should get ready for tedious work! The platforms might be already crowded with competitors, so they search for an easier way to get started. This is when the agencies step on the stage.
Now let’s discuss some advice on starting a social media marketing business to help you find your place under the sun.
To start a social media management company, you’ll require the knowledge of ever-changing social media nuances and algorithms. For 2021, the following trends are predicted:
Yes, Facebook and Instagram promotional posts should also include keywords – they help social media platforms identify the themes of your captions. Social networks sort content by relevant keywords and therefore they show up in search following particular users’ requests. To make your account appear in the right categories, add the relevant keywords to your bio, name, or/and posts.
While social media platforms provide numerous funny and engaging tools for marketing, short videos, reels, and stories are on the top of the pyramid.
The undeniable trend of 2021 is humanization of brands. Your agency will definitely attract more clients if you will personify yourself, show your faces, and describe your values.
It is important for an agency to keep the latest trends of the market in mind. This way, you will shape your offers better and know what your customers are looking for. The three trends described above will definitely grow bigger in the upcoming year.
Deciding on social media marketing, one enters an extremely competitive field, so it’s crucial to figure out the sectors where you can bring a disruptive experience. In this way, you can start building the reputation of a marketing agency that targets a specific sector. This means being a specialist agency that works with a particular niche, like education, fashion, nutrition, etc. The best advice for a small business or/and freshman – start as a focused specialist in one area.
However, your agency may be a source of marketing help provided to particular businesses or everyone. Including more sectors in your portfolio and expanding the specter is a great idea, but this is something you should do as your business grows bigger. It is important to work with niches you specialize in to bring the best offers and reach the highest results.
On the contrary, if you haven’t decided on your niche yet and struggle to get your first customers, you may want to try a number of options simultaneously. This is a nice field for experiments and a way to find the right segment.
To connect with new clients and present yourself in a positive light, showcase what you’ve already done. People are hungry for success stories, testimonials, and customer feedback. Numbers of what your social media marketing agency has achieved can be particularly effective. Let your potential clients know that by hiring your social media marketing agency, they will free a lot of time they used to spend on social media before. They could use that time more efficiently.
To make a long story short, you’ll need to launch a website with all the information above and learn how to sell your services. Current website builders allow you to create one at a cheap price that won’t take you more than $300 a year, including your domain name.
A value proposition is something that makes your company unique and provokes your potential clients to choose your services. As we have already mentioned in the previous paragraph, you should prove that you are the right choice for your prospects and explain why. In a couple of words, this is a straightforward proposition that answers the following questions:
The last question is the trickiest one. The Internet is full of social media marketing agencies and your potential customers will definitely do research before choosing one. Be precise and give reasons that cannot be beaten. For example, tell that you help businesses find their unique style, make them grow, or drive sales through social media. Show how exactly you do that and present particular instruments/principles you use not to sound abstract.
One of the main things a potential customer will want to know about your services is their cost. Here are the most common payment options for agencies:
Make sure to include the tools you provide, volume of content you deliver, and information about your specials or add-on services. It is crucial to provide packages for different cases and budget amounts. Also, don’t forget to be clear on additional taxes, fees, VAT, and currency you accept.
Starting a social media marketing business will sooner or later lead you to the feeling that you’re spending too much time on collaboration inside your team and with your clients (we hope you’ll get a few immediately). As it did to Marilyn Heywood Paige, Vice President of Marketing at Inciting Marketing Solutions. See her success story with PromoRepublic here.
Tabulating all the clients that you have on a bunch of their social media pages, you’ll realize that there are around 20 pages to manage. At the same time, you might need to approve every post with the client before publishing. That doesn’t sound simple. “The back-and-forth process, when you’re talking about a dozen different clients, will drive you insane,” admits Marilyn. PromoRepublic has simplified this process. So how does it work?
Create a separate workspace for each of your clients. Add your team and your clients to the workspace. Doing so, you will allow them to approve what you’ve prepared in real-time or leave comments when anything should be changed. Forget about the spreadsheets, they won’t do you any good, at least when managing twenty social media networks! It’s really as simple as that. PromoRepublic will save you precious time that others spend on back-and-forth approval processes. Also, it’s only $39 per month! With other expenses, starting a social media marketing agency won’t cost you more than $500 of the initial investment.
Every social media manager should be results-oriented. If we don’t get exposure from the public, why are we in this industry anyway? PromoRepublic has taken care of that too. With our post analytics, you’ll be able to see the reach of your post, the number of clicks, comments, and efficiency. Doing a social media marketing analysis becomes a lot easier with our tool, as you can use one single place to check up on that.
Having clear reports about the efficiency of your campaigns, you will get a full picture of your successes and failures. This information is a short way to improvement, so take advantage of it and boost the progress of your social media marketing company.
And now let’s talk about pros and cons of running a social media marketing agency. Here they are.
Pros:
If you and your team members enjoy staying in the “know”, this business is for you. Running your agency, you will have to explore new strategies, tools, and tactics all the time. This field is constantly growing and following this pace is crucial to stay on board.
When you serve customers and help them grow their business, you tackle numerous issues and cases. You get tons of experience and knowledge, which are priceless! What is more, they let you improve your own brand.
Digital marketing allows you to find clients online without focusing on a particular country. The trends and principles of social media advertising are almost the same worldwide. If your customers speak English, there are no barriers to your business.
Cons:
If you cooperate with someone unfamiliar with social media marketing, people assume that you know everything and can do miracles. Learn to manage your customers’ expectations and don’t be afraid to explain that a particular task requires more time or money.
Get ready that your marketing agency will require at least 10 hours of your time per day or even more. Don’t forget to have rest and “recharge your batteries”.
Repeating the same work is not the most pleasant thing to do. However, if you work on a campaign and realize that it doesn’t hit the announced KPI, you will have to start it all over again. You will have to comb through the links, audience targeting, landing page design, texts, and other elements of the project to find the problem. Whenever you have to restart or edit something, stay calm and attentive to avoid making a new (or even worse – the same) mistake again.
So, starting your social media agency is a huge step forward, and making it might be a real challenge. We suggest that you should follow our simple advice to know which direction to follow and avoid common mistakes.
First, you need to do research and find out more about the latest trends of modern social media marketing – if you are a newcomer, this information will help you shape the offer and gain more understanding of what to do. Second, choose your niche and decide whether you are going to focus on one segment or spread your offer around different spheres. Next, create a portfolio with successful cases, customers’ testimonials, and stories of beneficial cases you already coped with (if you have any at this stage). Also, you should present the proposition value to your potential customers and explain how your services will improve their situation. Don’t forget to form service packages along with prices. Finally, make sure to track your results all the time and optimize your strategy. Follow these steps for starting your own social media marketing agency in 2021 and your chances for success will definitely increase!
Everything depends on your ambitions and plans. In general, as a service-based business, a digital marketing agency requires less amount of initial cost to start. However, you still have to hire people (at least, a developer, content writer, SEO specialist, graphic designer, and SMM) and let them sit somewhere if you are not working with them remotely. At a rough estimation, you may need $6000-$10000 to give it a nice start.
Here are 5 simple steps to start your marketing agency:
It depends on the services you provide and the charging principle you choose. In general, a small agency may charge about $500-$5000 a month per customer.
Start with formulating your ideas and aims carefully. What is the niche you are going to enter? Which unique features are you going to offer? What are the potential problems you may encounter?
Next, make sure to do in-depth industry research to find out more about your competitors. What makes them popular?
Lastly, put yourself in the shoes of your potential customers. Which problems do they have and how can your marketing business solve them?
Based on the critical questions stated above, you will have to create a concept, financial model, promotional strategy, and operational procedure. The best advice for everyone who has no experience and wants to enter the marketing world – find yourself a mentor and ask him/her to guide you. This will increase your chances for success and exclude some common errors newcomers usually make.
We wish you good luck with starting a social media marketing company and hope this article helps. Share your experience in the comments below to keep us updated about your progress!
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