PromoRepublic Blog | Insights for Franchise & Multi-Location Marketers

How Workflow Optimization Helped Marketing Agency Cover More Ground

How SOCIALDEALER Manages Over 100 Clients with PromoRepublic in Less Time

Overview

SOCIALDEALER is a social advertising management agency servicing clients in the United States with paid, organic, and reputation management solutions.

Founded in 2008, SOCIALDEALER has helped hundreds of automotive dealers increase their social media presence and bring more clients to their businesses with the help of accurate data and personalized targeting.

38%

jump in dealerships managed on the platform in 6 months

88,783

new followers across all social media accounts in 6 months

86,490

posts were made in 6 months

The Context

SOCIALDEALER, as an agency, had more than 100 clients to deal with on a daily basis, managing their social media, scheduling content, and analyzing their social media campaigns. However, there was a need to schedule posts for each dealer more conveniently, with an easy workflow for agency approval of suggested content. As its client base of dealers grew, so did the urgency for social media performance reports where all the data regarding client campaigns could be collected in easy-to-read dashboards.

Challenge

SOCIALDEALER was looking for a platform for social media services that would optimize workflow with more than 100 of its clients.

Besides scheduling tools and robust analytics, the platform had to provide a convenient approval flow for both the team and its clients. Additionally, the agency was searching for content creation services, the ability to manage reviews, and tracking results through dashboards.

Solution

PromoRepublic provided SOCIALDEALER with a highly customizable white-label solution for distributing branded content to its clients, sending branded emails, and seeing its assets used by dealers.

With the great flexibility of PromoRepublic’s white-label solution, we resolved the problem of client notifications within the first few weeks.

Result

In a few weeks, PromoRepublic fixed the agency’s content approval workflow, making it easier to distribute branded content across all its customers.
PromoRepublic also added social media performance dashboards to gather all analytics into one comprehensible report that can be customized for each dealer to monitor organic social media campaigns.
SOCIALDEALER spends less time setting up new dealers on the platform and waiting for their approval.

The SOCIALDEALER team and our clients like the ease of the PromoRepublic platform and the mobile app and look forward to continuing to grow with them.

Mary McAdams

VP Operations at SOCIALDEALER