No business can be successful without clearly stated marketing goals. But how to understand whether you achieved them or not? The answer is — by analyzing the results of your marketing campaigns with the help of digital marketing reporting dashboard tools.
How many leads did you have this month? How many followers did you gain on social media networks? What is the biggest source of your website traffic? All this and other data can be obtained from various analytics tools.
However, analyzing them separately and juggling different platforms can be challenging and time-consuming. This is where digital marketing reporting dashboards come in handy. They provide businesses with valuable insights about what marketing goals ensure the best outcomes, thus enabling them to optimize campaigns and make smart data-driven decisions.
Let’s dive deep into the topic and learn what marketing dashboards are and how to use them for your marketing efforts to save time on reports as well as explore the top 20 marketing dashboard software solutions.
Before we move on to the overview of the best marketing dashboards, let’s start with some basic notions.
We’ll start with the definition of a marketing reporting dashboard. Let’s draw an analogy. Imagine yourself driving a car. To drive it effectively and arrive at the necessary point of destination, you need to constantly look at the car’s dashboard (control panel) to monitor your speed, check how much gas is left, and track information about problems, such as a flat tire, etc.
The dashboard is not static — it’s constantly changing as its purpose is to reflect the situation in real-time and show what’s going on with the car right now. A car’s control panel is an example of a marketing reporting dashboard. Such dashboards allow marketing analysts to visualize data in the form of graphs, tables, heat maps, charts, scatter plots, etc. for easier perception and enable them to see the essence at once rather than going through all the indicators separately one by one.
With reporting dashboards, marketers can analyze their efforts and see:
To sum up, a digital marketing reporting dashboard (or a performance marketing dashboard) is a tool that is designed to integrate data on marketing results from various sources and provide a consolidated at-a-glance view of KPIs (Key Performance Indicators) and metrics to track and make strategic marketing decisions based on this data.
A digital marketing reporting dashboard should include a range of reports on a daily, weekly, or monthly basis and provide data on the following metrics:
Now when you know what marketing dashboards are and why you need them, take a look at the list of the best 20 dashboards we’ve prepared for you.
PromoRepublic is one of the best marketing dashboards. It’s an all-in-one solution that helps businesses manage their marketing efforts across channels and all locations. The platform enables businesses to solve a wide range of marketing tasks such as:
With PromoRepublic, you’ll be able to get a centralized view of your local marketing performance via a convenient digital marketing reporting dashboard with data gathered from various channels to know what metrics to improve and what changes to make in your current strategy to achieve the desired goal and make smart business decisions with confidence.
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Feel free to book a demo to see PromoRepublic in action.
Google Data Studio is a marketing analytics dashboard designed to help analysts create comprehensive reports based on various data sources. The solution brings together information obtained from Google Analytics, Google Search Console, Google AdWords, Google Sheets, Youtube, etc. You can also glean data from other third-party connectors like Amazon Seller Central, Facebook Ads, Mailchimp, etc.б but this function is a paid one. Users can also choose how they want the data to be visualized.
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Klipfolio is an online platform for creating and sharing real-time business dashboards. It is focused on improving team efficiency and allows users to create their own visualizations from data mashups. It helps you gather better analytics for your business and automate reports with data from multiple marketing channels — be it Facebook, LinkedIn, Instagram, Mailchimp, Google Analytics, etc.
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Sisense is a reliable marketing dashboard tool. It is a cloud analytics platform that allows businesses to embed analytics into products or workflows and provides dynamic insights using machine learning to help drive faster decisions for businesses and their customers. The platform can be used for both code-first and no-code workflows.
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Moz Pro is a popular SEO and data management solution businesses of all sizes can use to get more traffic, improve rankings, and ensure better visibility in search engine results. It allows users to track their website’s health and analyze the overall SEO performance. With Moz Pro, businesses can also see the outcomes of their competitors’ SEO efforts, which helps companies uncover their competitive edge to reach top positions.
The platform’s advanced SEO features enable businesses to stay relevant and save time and costs.
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DashThis is a marketing dashboard tool for creating reports for analytics, PPC, as well as SEM and SEO purposes without complicated “unnecessary” options. It integrates with more than 30 data sources such as Google Analytics, Google Search Console, Google Ads, Facebook, LinkedIn, SEMRush, Ahrefs, and many more. Besides, DashThis offers users a CSV File Manager so they can add any other data they might want to see on their dashboard.
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Databox is another online marketing dashboard tool designed for businesses to consolidate all necessary metrics from various sources in one place. With this solution, you can easily monitor your progress and make insight-driven decisions.
Databox allows you to create dashboards using the drag-and-drop editor, with the ability to customize the appearance. Users can control additional parameters for each metric such as changing time intervals, currencies, and chart formats.
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Looker is browser-based business intelligence software and a big data analytics platform that helps you easily and consistently research, analyze, and share business analytics in real-time. The solution is massively beneficial for businesses in determining how effective their marketing strategy is via custom dashboards that allow companies to track such metrics as clicks, subscriptions, conversions, completed sessions, and so on. Looker offers a wide range of templates to make data visualization and report generation easier and faster.
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Megalytic is another web-based marketing dashboard tool that gathers data from various sources and transforms them into a variety of formats — from CSV files and traditional spreadsheets to customized graphs, maps, and charts. Users can obtain data from Google AdWords, Google Search Console, Google Analytics, Facebook Page, etc. as well as upload their own data. The solution also offers easy report sharing within the organization to collectively make business decisions based on the gathered insights.
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Swydo is marketing digital dashboard software that enables marketers to save money and time on generating reports. It integrates with over 30 data sources, including Google Ads, AccuRanker, AdRoll, Facebook Insights Ads, DialogTech, CallRail, Google Analytics, etc. Swydo allows you to make professional custom reports on any data source to add value to data analysis and gain actionable insights.
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Domo is a platform for connecting and analyzing data between employees, managers, and analysts. It simplifies discussions and decision-making. It is able to connect to 450 data sources. The service is scalable according to user needs. With Domo, you can create your own dashboard and merge data from different programs, manage tasks and projects, assign performers, and exchange messages and files. Notifications, automated reports, APIs, and the Domo Apps store are also available.
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Datorama is an artificial intelligence-based analytics platform that can be used to analyze data and build reports. It collects and aggregates data on one platform, analyzes it, builds reports, and finds insights. Other useful features include automatic goal prediction and cross-platform management, i.e. you can set up campaigns in Google, Facebook, and other tools connected to Datorama.
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Whatagraph is a marketing analytics dashboard solution that offers analytics for social media, PPC, SEO, and email campaigns. Visual analytics is created based on various integrations — from Twitter to Google Analytics. Whatagraph can connect to over 0 different data sources. With Wathagraph’s automatic report generation, you’ll never miss a deadline, because you’ll automatically receive reports in the selected order.
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Cyfe is a marketing data dashboard service to monitors all marketing channels, including email marketing, SEO, SEM, SMM, web analytics, and more. This is the data of the Start pack community. All the data can be tracked in a single application on business dashboards. The platform offers easy and fast creation of custom dashboards by using pre-built widgets, templates, and automated reports.
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Tableau is marketing reporting dashboard software that uses machine learning and artificial intelligence to collect and analyze marketing data, which can then be used to visualize results using a drag-and-drop feature. Tableau offers the ability to provide additional information security by integrating your own security protocols. As for integration with other tools, Tableau offers a list of over 60 native connectors.
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Datapine is a tool for data visualization and business intelligence in one package. The program helps companies and organizations better understand their data, which in turn allows them to make smarter business decisions, develop and implement effective strategies, and achieve goals in the fastest and most efficient ways possible. The user-friendly interface allows everyone to participate in the analytics process regardless of technical skill level. With a set of powerful features such as an intuitive interface, interactive dashboards, and customizable reports, users can interact with their data at a deeper level.
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Grow is a service for creating reports and business intelligence dashboards. With Grow, users can connect to data using various integrations with applications, databases, CRM, financial reports, spreadsheets, and so on. The service helps you create dashboards of analysis for every department, team, or employee in the company so everyone can access the most important metrics. Grow helps you consolidate disparate data with customizable dashboards in real-time.
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AgencyAnalytics is a performance marketing dashboard tool that allows you to create reports and personalized dashboards, conduct SEO audits, track keywords, etc. Keyword tracking, SEO auditing, backlink monitoring, social analytics, reporting — all that can be done with multiple integrations and personalized dashboards.
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GoodData is a tool-rich marketing reporting dashboard solution built for integrated data analysis and storage. It is fully customizable and can easily be adapted to a company’s business flow. Users do not need advanced technical knowledge to leverage GoodData to retrieve the necessary insights, discover trends, and uncover new business opportunities. The software pulls data from various data sources and provides instant access to ad hoc reporting.
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Zoho Analytics is self-service BI and data analysis software that allows you to create visually appealing data visualizations and useful dashboards in minutes. With Zoho Analytics, you can transform vast amounts of raw data into actionable reports and dashboards, track your key business metrics, see long-term trends, identify outliers, and uncover hidden insights. You can also mix data from multiple sources together to create cross-functional reports and dashboards to see the state of your business across departments.
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Your business gets customers from different sources — contextual advertising, social networks, cold sales, offline outlets, etc. As a result, there is a huge amount of data that needs to be processed. Doing that manually will eat lots of your time. With the help of digital marketing dashboards, you’ll be able to process “raw” data and translate it into a convenient and comprehensive form.
Digital marketing reporting dashboards enable analysts to:
To improve the quality of business decisions, you need to get simple, structured, and clear answers to your questions as quickly as possible. Digital marketing reporting dashboards can be very useful, but they vary greatly in function and price. It’s worth making sure that the tool you choose can meet your business needs and serve as a solid basis for your decision-making. Rely on our list and make your choice.
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