16 Must-Have Local Marketing Tools To Grow Your Sales

Before we dive into the best local marketing tools on the market, let’s start with two must-know local search statistics from HubSpot:

• Almost 50% of all searches on Google are local
• 88% of consumers doing a local search on their smartphones call or visit a store within 24 hours

This being said, it’s crucial for you to have a solid local marketing strategy in place. For your brand’s success, you need tools to maximize your local promotion efforts to attract the right, most valuable customers, and earn more revenue. Explore the 16 best local marketing tools.

16 Best Local Marketing Tools For Your Business

What are local marketing tools? Local marketing tools are solutions that let businesses reach customers within their geographic area. There are various types of local marketing tools to help you with your marketing efforts.

Let’s review the list of available tools by type. We’ll cover:

• Listings management platforms
• Review management solutions
• Local SEO Tools
• Local advertising solutions
• Social media marketing tools
• All-in-one solutions

Listings Management

Your business is likely to have several listings in various local directories. You need to ensure all of them are up-to-date, relevant, well-managed, and have no duplicates. Tools for automated listings management will help you solve this problem.

• Fix duplicate listings
• Track their listing performance and optimization
• Analyze their listing rankings
• Generate listing reports easily and quickly

• Collect insights and data for easier listing reporting
• Prevent duplicate listings
• Clean up data to keep listings consistent
• Update your Google My Business listings

• Data aggregators (Foursquare, Infogroup, etc.)
• Data accelerators (Google, Facebook, Yelp, etc.)
• Data enhancers (Chamber of Commerce, Superpages, Judy’s Book, etc.)
• GPS accelerators (Apple, TomTom, Here, etc.)

Review management

According to Oberlo, 9 out of 10 people read reviews before making a purchase. However, monitoring reviews about your company and responding to them is rather time-consuming. Local marketing solutions for review management enable companies to easily track what clients say about them on various channels (review websites, social media, etc.).

Local SEO Tools

Tools for local SEO can help businesses improve their web presence and findability as well as engage with their target audience. Tracking rankings, monitoring your business performance, getting competitor insight, selecting the right keywords, and encouraging customer engagement — all these tasks can be done with local SEO tools.

LocalFalcon enables businesses to realize how they rank locally and how their actions help them achieve a serious advantage over their competition. SEO positioning, SEO audit, Google My Business Audit, and even more can be done with LocalFalcon.

• Audit and optimize your website
• Analyze your competitors
• Track your ranking progress
• Find keywords your potential customers use while searching
• Find top performing content in your niche

Local advertising

Local advertising lets businesses bring customers from nearby locations by delivering relevant area-targeted advertisements in the right place at the right moment.

With Facebook, you can:

• Draw your audience’s attention to special offers or promotions
• Encourage people to visit your company’s website to buy what you offer or find more details
• Provide driving and walking directions to your location
• Prompt prospects to call you immediately
• etc.

Yelp ads would be a perfect match if you are :

• A small or mid-sized business having 1 to 9 locations and operating locally
• A large business operating on a national or regional level and have 10 or more locations

Social media marketing

Social media has long ceased to be a platform for sharing photos and interesting posts with friends. Properly leveraged, social networks can become an effective marketing tool allowing you to engage with your prospects, boost brand awareness, enhance loyalty, and maximize profits.

• Schedule posts to share relevant information with your audience on various networks from one place
• Measure your social media performance to develop better content
• Respond to your customers’ comments to demonstrate your care and appreciation
• Track your metrics such as engagement, reach, and following to identify areas for improvement

• Help your business generate content ideas
• Develop high-performing relevant content
• Find influencers that can power up your brand
• Track your performance
• Research relevant keywords as well as trending topics your prospects are interested in

Also, Missinglttr offers automated drip campaigns — it automatically detects your content regardless of what platform you publish your posts on (be it an online publishing platform like Medium, your company blog, or even your Youtube channel) and adds it to the library to be dripped out later.

The All-In-One Marketing Solution

With the local marketing tools mentioned above, it’s definitely easier to put together your local marketing strategies. However, navigating between various platforms is rather inconvenient and time-consuming.

Luckily, the market offers all-in-one local marketing automation platforms like PromoRepublic to take your marketing efforts to the next level. Such tools allow businesses with multiple locations to work with all major marketing channels through one dashboard.

PromoRepublic is an end-to-end platform that enables multi-location businesses to solve a wide range of local marketing tasks:

• Reputation Management. Timely track customer feedback, online reviews, and company mentions to understand how people perceive your brand.

• Social Media Marketing. Plan localized posts for various networks, manage customer communication, and display ads to increase brand awareness across local communities.
• Brand Management. Ensure brand consistency across all your locations.
• Local SEO. Build citations, manage your multiple listings, and keep them up-to-date for increased search traffic and better online findability.

• Distributed Marketing. Distribute brand templates and assets and decide what elements your local workforce can modify without violating brand guidelines.
• Insight-Driven Marketing. Uncover new growth opportunities on social media networks to make smart marketing decisions based on the analytics reports consolidated from various channels.

The Bottom Line

Now you’re equipped with a comprehensive list of local marketing tools to enhance your online presence, boost your findability, and easily manage your brand reputation on the web. If you want to learn how to maximize your local marketing efforts, increase brand awareness across local communities, drive more local traffic, and even more, book a demo with our expert. We’re here to help your brand thrive.