Data Overload or Data Power? How Brands Turn Local Data Into Profit

Managing multiple locations without the right data is like flying blind. What works in one market might tank in another, and relying on gut instinct leads to wasted budget, lost customers, and frustrated teams.

Join us to learn how franchises and multi-location brands use local data to make smarter decisions, adapt faster, and grow more predictably. Real tactics, real dashboards, and real results—no fluff. If you’re ready to stop guessing and start scaling with confidence, this session is for you.

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Meet Our Speakers

Marci Kleinsasser

VP of Marketing
at Home Franchise Concepts

Jason Mitchell

VP of Marketing & Communications
at The Glass Guru

Kent Doyle

Director of Media & Alternate Channels
at Rita's Italian Ice

What You’ll Hear

How leaders tackle local performance challenges with data
Real examples of data-driven decisions scaling marketing efforts across locations
How to balance global strategies with local execution using data
Tools and tech that make data collection and real-time analysis easier
Industry leaders' advice on avoiding common data mistakes and driving better ROI

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#1 Community for Innovative Franchise Marketers

CMO Peer Talks is a community that brings together result-driven marketers seeking new ways to innovate in the franchise space to empower franchisees and win local customers. Want to join our private LinkedIn group?

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