Franchise Marketing Summit

We've got your back with a full guide on what to focus on in 2024.

Our agenda is designed especially for C-level franchise pros. We're diving into topics like franchisee marketing support, data collection, boosting your online presence, enhancing customer experiences, diving into AI, and making the most of cutting-edge technology.

Join us to tie up any loose ends and set yourself up for a fantastic 2024. Dive into two days of inspiring marketing and leadership sessions led by top-notch industry experts.

Join your peers at the industry's #1 online conference for franchise professionals

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ABOUT THE SUMMIT

The Future of Franchise Marketing

Elevate your franchise prowess with our two-day summit, featuring game-changing discussions, insights, and revelations. The who’s who of franchising is here to decode the future of local marketing. Dive deep into the ocean of transformative strategies, technological advancements, and expert-led workshops. If franchising is your game, this summit is your arena.

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Meet the speakers

Danielle Molinari
Franchise marketing expert
Raakkel Sims
Head of Customer Success & Partnerships
Mark Montini, CFE
Chief Marketing Officer
Kasey Skala
Director of Strategic Marketing
Ira Klusendorf, CFE
Vice President of Marketing
Amy Lofgreen
CEO/CMO
Ashley Mitchell
Senior Vice President, Marketing
Ben Fisher
Google Business Profile Diamond Product Expert
Jennifer Hamilton
CEO & Franchisor
Andrea Pirrotti-Dranchak
Global Enterprise Director
William DiPaola, CFE
President/Chief Operating Officer & Co-owner
Kathy Turley
Director of Marketing
Kent Doyle, CFE
Director of Media & Alternate Channels
Michael Klassen
Director of brand development
Jessica B. Martin, CFE
Chief Marketing Officer
Meghan Thompson
Marketing Director
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What’s on the Summit Schedule

Embark on a journey of innovation and discovery from 09:00 AM to around 01:00 PM MDT each day. Each session is crafted to bring you the best insights, strategies, and revelations from the franchise world’s leaders.
October 24
October 25
09:00 - 09:10 AM
1
Welcome To The Summit Day 1!
Meet and greet your fellow marketers and get a glimpse into what you can expect from the event.
09:10 - 09:40 AM
2
Turn Your Raw Marketing Data Into Business Intelligence
Want to work with data smarter? Raakkel Sims will share tips on how to get real insights from your raw data!
09:45 - 10:45 AM
3
Local Marketing Playbooks: To Be or Not To Be
Interested in optimizing your franchisees’ local marketing support? Ashley Mitchell will explain how to create potent local marketing playbooks that really work.
10:55 - 11:55 AM
4
Digital or Traditional: Right Balance in Franchise Marketing Across Industries
Exploring the dynamic synergy between digital and traditional marketing strategies within the franchise industry.
12:00 - 12:30 PM
5
What Google Experts Say About Listings for Franchises in 2024
A Google Diamond-Level Product Expert will go through Google listings, reviews, ranking factors, and other online presence challenges for franchises.
12:30 - 01:00 PM
6
Future-Proofing Restaurant Marketing: Trends, Tools, and Tactics
Dive into tomorrow's restaurant marketing landscape. Uncover key trends, embrace top tools, and gear up with tactics to ensure future success. Ready your brand for what's next.
09:00 - 09:10 AM
1
Kicking Things Off & Warming Up
Recapping Day 1's key findings and memorable moments, as we prepare for an exciting Day 2 ahead!
09:10 - 09:55 AM
2
Behind the Curtains: COO, CMO, & CEO Share Their Tips on Customer Experience
A standout Customer Experience starts with cross-team collaboration. We bring in COO, CMO, & CEO to introduce a collaborative CX focus.
10:00 - 10:55 AM
3
Navigating MarTech in Franchise: Making Smart Choices & Getting Results
Your buyers’ guide on how to find vendor who offers scalability, centralized management, and customization to meet the diverse needs of various franchise locations.
11:00 - 11:30 AM
4
Targeting Different Generations: Strategies for Customer Acquisition in Brick-and-Mortar Businesses
Navigate the generational divide with precision! Dive into tailored strategies that resonate with every age group, ensuring your brick-and-mortar business thrives in an ever-evolving market.
11:35 - 12:10 AM
5
Wrapping Up & Farewell Session
Get ready to wrap up the event with a bang with speakers mixing, mingling, and sharing insights in a lively and fun-filled atmosphere.

Our attendees say it's the best place to collaborate

Ashley Mitchell, Senior Vice President, Marketing Streamline Brands
“It was great to collaborate with you all – fun group 😊 THANK YOU for the tips! Much appreciated!
Nicolle Scott, Franchise Support Manager at Nextaff
“I found it to be one of the most insightful and eye-opening webinars I've been on in a LONG time.
Devon Chester, Director Of Business Development at All Points Digital
“Great session today. Thank you again for organizing a great group of thought leaders.

PromoRepublic events in numbers

26+

Online Events Organized

3000

Community members

90+

Speakers & Contributors

FAQs

Franchise Local Marketing Online Summit 2024 free to attend?
The summit is 100% free, but please reserve your seat by completing the registration form. Early registration is crucial to ensure a great experience for all participants.
When will more details about the presentation topics and speakers be listed?
We’ll be revealing more information about the speakers and sessions every week via our LinkedIn page. Give us a follow and stay tuned!
Will the content be accessible after the event?
After the conference, all registrants will receive the recordings of all sessions and other related content. Our team will need a few days to prepare the materials, so please expect to receive them in your email a couple of days after the event.
What time zone will the virtual conference be in?
The content will be streamed on October 24-25th, 2023, from 9 AM - 1 PM in the MDT time zone via Zoom. Once you complete the registration, you will receive your personalized link immediately.
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