CMO Peer Talk: How to Build and Lead a High-Performing Franchise Marketing Team

Behind any successful franchise is a strong team, but behind an exceptional franchise is a superhero team.

In this new episode of CMO Peer Talks, we will address the specifics of building and leading a powerful franchise marketing team.

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Meet Our Speakers

DeBow Padget

Director of Marketing and Creative
@ Color Me Mine

The leader in the contemporary ceramics industry with nearly 140 locations in operation worldwide

Julie Wade

Senior Director Of Marketing
@ Taziki's Mediterranean Cafe

A fast casual chain of franchised restaurants based in Birmingham, Alabama that purveys Greek and Mediterranean cuisine

Kristen Pechacek

Chief Growth Officer
@ MassageLuXe

A franchise company within the massage and aesthetics industry that provides high-quality, luxurious services to all spa guests

Dawn Weiss

Chief Marketing Officer
@ Xponential Fitness

The largest global franchise group of boutique fitness brands across a variety of verticals including Pilates, barre, cycling, rowing, dance, yoga, running, boxing, functional training, and stretching

Raakkel Sims

Head of Customer Success & Partnerships
@ PromoRepublic

The leading all-in-one local marketing platform for franchise brands, 20+ franchise clients, 50,000+ users

What’s on the Agenda

How to best structure your in-house marketing team in a multi-location brand;
Golden rules for managing vendor relationships;
How to create a synergy between your corporate marketing team and franchisees;
How to ensure your brand’s marketing infrastructure is scalable as you grow.

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