Local Area Marketing for 2025: Australia + US Edition

What’s new for 2025, and what stays constant in localized marketing?

Join franchise experts from Australia and the US to find out. Learn how to build stronger franchisee relationships, use data effectively, and apply fresh ideas that drive results.

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Meet Our Speakers

Greg Nathan, CFE

Founder of
Franchise Relationships Institute

A corporate psychologist with 30+ years in the franchise sector. He’s developed tools and models to foster sor/see partnerships—author of Profitable Partnerships and The Franchise E-Factor.

Madeleine Zook

Chief Marketing Officer
at Rolling Suds

5X Franchisor, 4X Franchisee, 3X Supplier, Founder of FranCareers & FranCourse, One of USA Today's Top 10 CMOs to Watch in 2024 for her impactful marketing strategies.

Joel Kleber

Chief Marketing Officer
at Jim's Group

#1 Franchise Executive in the 2024 Franchise Executive Report. Helped grow Jim's Group from 3,650 franchisees to more than 5,400 through innovative marketing strategies.

What to expect

A deep dive into trends and best practices of localized marketing for 2025.
Greg Nathan’s masterclass on how to blend human connection with cutting-edge marketing tools for franchise success.
Joel Kleber unpacks what’s next in marketing and shows how to stay ahead with localization strategies that deliver results.
Lessons learned in 2024 that will drive 2025’s initiatives. Stay tuned!

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