CMO Peer Talk: How to Uncover Growth Opportunities for Your Locations

As multi-location marketers, many of us leverage various channels and tactics as part of our local marketing efforts.

But do you know how that affects your bottom line and correlates with business outcomes?

Together with marketing pros, we discussed how to work with marketing data to optimize local growth and uncover hidden opportunities for your brand.

Featuring marketing rockstars from:

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Meet the Speakers

Larisa Walega

CFE, VP of Marketing
@ Ziebart International

As an established automotive enthusiast brand, Ziebart has been recognized by Entrepreneur Magazine as a Top 500 Franchisor, a Top 200 Global Franchise, #1 in its category, and one of 2021’s Best of the Best Franchises (1200 locations).

Madeleine Park

CMO at Greater PA
@Threshold brands

Threshold Brands is home to a variety of franchise service companies. Their mission is simple, to open the door to a better lifestyle (400 locations).

Scott Moellenkamp

Branch Manager
@ Bath Fitter

Bath Fitter products are manufactured in state-of-the-art facilities in the U.S. and Canada. The brand is directly involved in the operation of around 200 retail locations.

Shana Krisan

Vice President of Marketing
@ Goldfish Swim School

The national brand that teaches over 140,000 students system-wide on a weekly basis! In 2021 alone Goldfish Swim Schools provided more than 7,900,000 swim lessons witnin 110 locations.

Raakkel Sims

Head of Customer Success & Partnerships
@ PromoRepublic

The leading all-in-one local marketing platform for franchise brands, 20+ franchise clients, 50,000+ users

What’s on the Agenda

Where the 2022 marketing budget is going, and how to get ahead of trends
What marketing metrics to track and optimize for local growth
How to build a reporting tech stack for the Head Office marketing team
How to take control of data and ensure your multi-location marketing activities and business outcomes correlate

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