Eat, Drink & Be Thankful

Thanksgiving, Black Friday & Cyber Monday are upon us. Are you ready to give thanks to your lovely customers with sincere messages and BIG savings? It’s never too late to hop on the SALES train. And it’s definitely never too late to share the positive vibes with your followers. ‘Tis the season for families and friends and colleagues to come together. Make it worthwhile with lots of good food, lots of love and lots of deals!

WHAT’S ON TREND

GOBBLE, GOBBLE.

RAISE A GLASS.

GIVE THANKS

GET SET.GO.

‘Tis the last week to share all your Thanksgiving blessings. If they come in the form of discounts or blessings – post them on Social Media for all to see. Your followers will be online this week searching for deals. They will also be online seeking recipe ideas, gift ideas and LOVE.

WHAT’S NEW

NEW YEAR

NEW OUTLOOK

NEW WINS

It’s soon time to say goodbye to 2018 and hello to a whole new year – a new year of possibilities, a new year of marketing. Fresh starts are always motivating and if promoted properly can be profitable! Now is the time!

WHAT’S UP THIS WEEK

NOVEMBER 20 – UNIVERSAL CHILDREN’S WEEK ?

Honoring our children two days before Thanksgiving is fitting since they are a big reason we SMILE.

NOVEMBER 21 – WORLD HELLO DAY ?

With the holidays comes much love so why not show gratitude to all your customers in your database in their languages.

NOVEMBER 22 – IN HONOR OF J.F.K. ??

Today on Thanksgiving we also give thanks to one of our cherished Presidents. It’s a reminder to count our blessings.

NOVEMBER 23 – NATIONAL ESPRESSO DAY ☕

What an appropriate day to have a coffee day, on #BlackFriday. A FREE coffee will go a long way in showing appreciation to your customers today.

NOVEMBER 24 – SMALL BUSINESS SATURDAY ?️

The sales never end so hop on these designated days. Today we support LOCAL. Go on and promote your pride and joys!

NOVEMBER 25 – CYBER MONDAY ?️

Encourage your followers to sit back and enjoy surfing online. Create a VIP deal for them to make them feel extra special.

THE SALES SEASON HAS OFFICIALLY BEGUN. OUR LIBRARY IS OVERFLOWING WITH CONTENT IDEAS FOR ALL THE HOLIDAYS. NO EXCUSES. KEEP COMING BACK FOR FRESH, NEW IDEAS EVERY WEEK.

WE WANT TO TAKE THIS OPPORTUNITY TO WISH ALL OUR AMERICAN CUSTOMERS A WONDERFUL THANKSGIVING. ENJOY THE FOOD AND REVEL IN THE JOYS OF FAMILY TIME. ???

If you don’t see anything that suits you, be sure to let us know! We have professional designers on hand to create social templates for your needs. And of course, any questions, comments, or concerns are welcome. It’s always important to take every opportunity to attract new customers, whether it be by using your own creativity to design content, or by saving time and using PromoRepublic library to find customizable content that works for you.

How to use social media to market your small business?

We all know that every new project needs to be promoted. It`s normal, because at the beginning no one knows about your business, what it`s made for and what can they get from it.

Today people know lots of different strategies of business promotion. Of course, each of these strategies needs financial resources. However, what if you don`t have an opportunity to pay for it? What should you do? The answer is simple – you should use social media for marketing your small business. In this article we will show you some basic moves of marketing through different social media and how fast can you get first result. Let`s go.

Advertising

The most common way of marketing in every business sphere. People are always look through the news feed in the social media, and every tenth post is an advertising post.

How should you start your advertising in social media? Set the location of your small business, find the most popular key words and hashtags. Users often follow hashtags instead of social media accounts to find what they need. Choose an interest category (for example, business) to orientate on specific group of people.

For the first time, you can add advertising posts to the news feed on one time (for example, every day between 1 and 2 pm). Of course, each of these posts must be different. In one month, you will see changes – people will pay attention to your small business and will visit your page. Then, you can donate some money to expand your audience. You will get income from sells, so these donations won`t be something serious.

How to market a business? Analyze your audience

Of course, advertising is good for your business, but people want to see advertisements that correspond to their interests. Analyze your audience and potential clients, find out what groups in the social media they visit, what is their average age etc. Why you need this? Because you must know who are you working with. For example, if you give services of cleaning flats, houses, offices and other places, you probably won`t work with fourteen years old boys and girls who are watching cartoons and playing video games.

Create a group in social media to market a business

This is very smart move for all businesspersons who wants to grow business through the social media. There are two benefits of creating a group for your project:

• You will be able to use your personal page for your own targets.
• You can focus on your business, because it is separated from your personal data.

However, you should create good and interesting group, which will gain subscribers and, of course, your potential customers. Here we have some advices for you to upgrade your group in social media:

• Create and use your personal logo, company name and common short description. You are building your personal brand, so you should mark it with in all possible ways.
• Put a link to your website on every social media group. Customers will click on it and be able to see your goods.
• Use a common cover photo. This is the face of your small business, so people need to differ it from other companies. The photo must be on all company accounts in the social media.

Moreover, your group should have regular updates (at least 1 post per day), it`s own design and style that would be followed from the beginning. Be creative. Make something that no one else has. Something, that make customers come to you again and again.

Search for your potential competitors

Every sphere that includes small business have a huge group of developers. Everyone wants to be the best and have a bigger income.

If you have just started your business in the social media, you should analyze the situation on the market. How many competitors do you have? Who is the leader right now? What are your own perspectives? How many subscribers they have? How many likes, comments and reposts they have? You should find the answers to all these questions, so you should start working from the first day.

Look through all business accounts, find their weaker spots. If you see, that they are much stronger than you now, you should work a lot to get on the same level with them. It`s not easy, so be patient.

If you use social media for marketing, you should take all potential of it. Group is a good variant, but we also recommend you to create a special community.

Even if you have small business, it`s hard to work alone for the whole time. You should have a team of developers who will help you to work with the audience in the social media. These people will analyze the statistic of your groups in each media and find possible ways to increase an activity.

Promote your small business in other social media groups

You will probably find this part a little bit strange, but be sure – it works. The main advice to this promotion is that you should work with groups from other sphere to avoid competitors. People always need different services and maybe one day they will look at your advertisement and say “Yeah, that`s what I needed!”.

Customers enjoy active social media using, so you should give it to them. Create an interrogation or make a huge dialog for a short period of time. Let them show their own opinion to you. Client is always right, remember this statement.

Use all possible social media. Try to be everywhere

We all know that Facebook is the most active social media in the world and, of course, most developers will use it. But who bans you from working in other media. Instagram, Tweeter, Pinterest. All these media have their extra abilities that could help you to market your small business.

Conclusion

Here we have basic points that should be used while marketing your small business on the social media. Of course, you should start using them in one moment right from the start of your activity. Pay attention to all details of your work with the social media, because your competitors will do the same. If you want to be the best, you should spend more time working and upgrading your business. Believe, in one moment you will sit down and watch people buying your goods and services as fast as possible. You`ve worked for your business, now your business is working for you!

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Use right image sizes in the social media! What is the best size for every media we use (Facebook, Twitter, Instagram)?

We know that every person who uses social media for connection, business or marketing download images to the news feed. Image is also a sort of user generated content, so we can perceive it, react on it and left likes or comments under such posts.

However, today people don`t even think about how their images looks like. They know that it looks good and probably will gain a lot of likes. For example, person took his/her photo, downloaded it on Instagram, added two or three hashtags and waited for a few minutes. The likes came as a hurricane, because people know that this user always has cool photos and we couldn`t ignore them.

We want to tell you that it`s important to pick the right image size for each social media you use. Why? For example, someone has just subscribed you on Instagram? What he/she wants to see? Good photos. But if you will cut them down or download vertical photos, people won`t follow you. Here we will show you the right image sizes for Facebook, Twitter and Instagram.

Facebook

Of course, the Facebook image size will depend on what exactly you want to post – colorful photo of yourself or an infographic of your business. Nevertheless, the most optimal sizes are:

• 1200×628 (for links)
• 504×283 (for videos)
• 1200×1200 (for visuals)

Twitter

Twitter users could use images more often because they have only 140 symbols to write, and in most cases it`s too little. So, to solve this problem they add photos and images to complete their tweets. The minimum size of twitter image will be 500×500, and the optimal size is 1500×1500.

Instagram

Instagram is the king of all social media in the question of photos and images. Photographers, bloggers, celebrities, sportsmen and other people post their protos to get millions of likes as fast as possible.

However, we are talking about good-quality content, so an optimal Instagram image size will be 1080×1080. One small recommendation – keep your image square.

Conclusion

We know that today people won`t pay attention to these details. However, such details could easily make the difference for every user and improve the quality of their content. We hope that our short story was interesting for you. Good luck!

The most common types of social media content you should try

Social media are full of different content. However, people never pay attention to it`s type because the rhythm is incredibly fast and you can`t react to all these videos, articles or images.

However, everyone who joins the social media wants to be active, get likes, comments, reposts, retweets and other stuff. People try different methods of posting, find perfect timing to add post to the page, take beautiful photos of themselves but…the result don`t come. Probably someone will say that we must wait for one or two days and then our activity will come. No, it`s not right.

Social media content that we generate becomes blah, and users start skipping our posts without any reaction. To avoid this problem, we should use different kinds of media content. In this article we will show you the most specific and nonstandard variants of content, which you can use in your accounts.

Podcasts

If you didn`t hear about podcasts, it`s not a big problem. In simple words, podcast is a sort of video content when a person sits in front of the camera and start talking about any topic that he/she prefers. Very often people are creating podcasts to discuss massive problems like racism, wars or unemployment.

There are no difficulties of working with podcasts because all you need to do is to open the video and start listening. You don`t need to watch the video from the first second to the end. You can cook dinner, write message to a colleague or even do your daily workout in the gym. Don`t worry, you will remember all key information from the podcast.

How can we post our podcast in the social media? Just put a link and write a short description with one or two hashtags. And, of course, put a static image from the video to attract people. Then just sit and get ready for action.

Live streams

When Facebook Live appears to the users, they start using it very active. Sometimes people enjoy sitting on the sofa and watching live broadcast from the conference, or an interview with famous person.

However, be careful with this sort of social media content. If you want to create a show and attract spectators, you should prepare the studio, rehearse your performance and be self-confident. Or, if you walk down the street from the café or from your job, you just need to find the right topic, say all the words loud enough and have good sense of humor. Seriously, if you will speak with a poker face, no one will watch t

your stream.

What social media should you choose? It`s up to you. We`ve said about Facebook Live, also you can try live broadcast on Instagram or even start streaming on Twitch. Choose something that is comfortable for you.

User Generated conten

People often forget about this type of social media content, which gain popularity in the last few months. How it works? If you follow celebrities, sportsmen or bloggers, all you need to is to make a repost of their publication to your page. It could be retweet in Twitter or repost on Instagram or Facebook. You can even make a screenshot of this post and add it to your news feed.

What can you get from it? People will see your activity, pay attention to your subscriptions and, of course, to your account in the social media. You will get likes on your reposted publications and probably new subscribers. Go and try it now.

Guides

A bigger part of Internet users create their pages in the social media to entertain themselves and gain subscribers. However, some individuals start following interesting groups and join different discussions to know something new in different spheres of life.

For the first time we thought that it is a little bit strange, but now we are sure that this method works well. People can find someone who has the same interests and make friendship or even partnership in future.

If you are interested in any of the sphere`s in our life, you can try create guides about it. We sure that people want to learn more and your guide will help them to do so.

Nevertheless, don`t be very serious. If you want to gain likes, comments and become popular, you must have a nonstandard method of work. Your guides should give knowledge and attract, or you will lose audience. Remember about it.

To post guide on your social media account you need to put a link and any good image that will look interesting for you.

Infographics

If you are tired of writing and reading texts, you must try this kind of media content. Infographic is always interesting for people who spend hours scrolling down their news feed consisting of images and words. With infographic, you are able to told people much more than they could read from the article or see on the photo.

You combine these two kinds of information in one huge graphic. You can make it like an image or create an extra document in program. Only you can choose the better variant.

VR content

The future is coming, and every day we can see some new technologies being tested by developers or even sold in online shops.

VR (Virtual Reality) became popular in days. People can play the guitar, fight in the ring with each other, shoot from the machine gun or run away from a maniac. However, these are just games. You can go further and show your subscribers something more. What about vlogs from interesting places in your country or a small dynamic clip. Let your fantasy work and do what you can do the best. VR always has good quality and such videos couldn`t be long, so everyone will watch it!

Conclusion

In the end of our short story we want to say that your content is only one part of the result. The second part is your own skills. Everything depends on how will you give this final product to the audience. No one can do everything perfect on the first try. There always will be editing and correcting process.

Of course, if you want to show something simple, you don`t need to waste your time. Give what you have.

If fact, all these likes and comments are nothing. First and core thing – you must enjoy your product. Only then you will have interest to continue working and creating something really good.

 

The science of social media engagement or how to make people buy your product?

Every time when we start talking about social media engagement or marketing, we want to find the perfect solution of one problem – how to make people buy something.

It`s like science, when we are analyzing theory and methods of work, search for a weak point and try to eliminate it as quick as possible. Of course, every developer has his own plan of growing up a business or selling goods for customers, but you can agree that some basic moments of such process could match.

In this article we will talk about the most interesting parts of social media engagement and give you basic recommendations of realizing your product through the social media.

When people decide to buy online?

Today everyone has an opportunity to but something online, and one of the best ways to do this is to visit social media. Why? Developers know that there could be a lot of potential clients who totally need something. The only thing that you should make is to write an advertising post in your business profile. What`s next? Your subscribers see it, react on it (visit your store, repost this advertisement or liked it), their friends saw it and the distribution started.

However, how can we understand that people need to buy something online? First of all, look at the trends. If you are selling clothes, you will always have income because everyday someone needs a new T-shirt or a pair of jeans. But if you are working with some specific type of services, you must know all periods when people will need to buy something from you.

Remember about post timing

If we are talking about social media engagement, we must pay attention to post timing. Person who saw your post at the right moment could remember that he/she needs to buy your product. Or he/she will definitely pay attention to your social media page. Oh, this guy has pretty good products? Maybe I should buy one?

Work with your Fans in the social media

We know that you should focus on your business, but you also shouldn`t forget about your audience. Client is always right! Simple, but true rule, and you should remember it for the whole time you work with clients.

Many developers orientate on their fans and generate content that other people will enjoy. However, it`s YOUR business and only YOU must control it. Of course, if you want to know someone else`s opinion about what you are doing, you can create an interrogation in Twitter or Facebook. This method helps if you see negative changes in your strategy. Don`t panic if someone starts writing negative comments or unsubscribe you. Just move forward.

Measure your progress in the social media

When you have started your business project in social media and the first income came, you should match it. If you see that nobody byes your goods during two weeks or more, match it. It doesn’t matter what kind of progress you have, you must note everything if it`s possible.

Did you make a mistake?

If so, how to correct it?

You should answer to these questions, and that the solution will come. Everything couldn`t be perfect on the first try and everyone face difficulties, so you should be ready for it. If you see that your competitors are doing well, analyze their accounts, if possible. Maybe there is something that may help you.

Conclusion

You should understand that when you work with the social media content, sell goods through the social media or create something there, you learn something. Always. People get their experience and use it in the next years of work. We hope that you will do the same while building your own business in the social media.

The best way to optimize your Facebook marketing for SEO.

Developers, who are using social media for marketing should understand that SEO plays a huge role in their business plan. Why? Because people can use advantages of Facebook to:

• Drive traffic to their site
• Analyze social shares and create links, based on such shares
• Use keywords to give people a better access to the information
• Attract audience

In fact, Facebook is the most comfortable social media to realize your marketing strategy. This social media has the biggest audience above all social platforms, so it`s much easier to get customers. You can use keyword function to simplify people`s searching process. In this article we will tell you how to optimize your business Facebook page. Our steps will be simple and workable, so you will see the result just after performing them.

Keywords

This is a very important part in our optimization process, because Facebook`s algorithm is based on keywords searching process. And it`s not only about business. A bigger part of content in this social media contains at least one keyword. However, how can we use keywords in our specific situation.

Optimize Facebook content with the keywords

As we told earlier, everything that people search for on Facebook is based on it. Nevertheless, to get a perfect result we must adapt our keywords to our content on Facebook. For example, if our business is based on food delivery, we must use this strong phrase “food delivery”. Everywhere in our articles, advertisements and descriptions. When user start searching, the first thing that he types is this phrase. We`ve already optimized our content with these keywords, so he could find us. Why? Because we are on the top of the list in search.

Use different combinations

This is also important because when you have more keywords there is a high possibility that your page will be found more often. Returning to our example, you can try something like “delivery of food” or “quick food delivery” or “tasty food delivery”. Well, you`ll understand what to do.

Add keywords to the account headline and description

Our mission is to create visibility using keywords in our content. This is a very important detail in optimizing Facebook page. If you`ll use your keywords once or twice in description and “About” section, it won`t give you needed result. There should be at least 7 repetitive phrases and words in the account description.

Remember that our main target is to get more users who will visit out page, open our links, read your texts and then use our services or buy goods. Also, don`t forget about potential followers. They could possibly come every day, and keywords are also working here.

Optimizing your Facebook page – put keywords into your URL

Why not? People could make searches not only through Facebook, but through the search system too. When you`ll optimize your URL, you will have more chances that someone will remember your page and tell his/her friends about it. When someone starts to enter keywords, they will see your URL on the first position and, as a result, visit it.

Putting keywords into a URL will help users to remember your page. They will notice that you have two or three keywords there and enter them into a search bar.

Fill in a business info on the Facebook page

If we are talking about social media marketing, we must mention this point. Any person that visits your site can pay attention to this section, so you must be ready for it. Write some words about your company (when it was found and what are its main targets) that will let customers and potential partners understand in who are you and in which sphere you are working.

Optimize your Facebook content

If you think that your page is fully optimized for work, you should start working on your content. The main thing is the same – use keywords to create visibility for people. When they will search something in Facebook, they could find your texts because of these keywords.

Don`t spam

Admit that you should be still focused on the main topic of your page. Keywords are just to show people that you have exactly what they are looking for. Try to use two or three keywords is one paragraph and don`t use one interpretation. We`ve already mentioned this point, but you shouldn`t forget about it.

Use call-to-action in your posts. Galvanize people to action.

Writing good posts isn`t enough to get a result. You need activity on your page, so you should make people do something. For example, if you put a link under your text, you can add a phrase like “click HERE to read more”. You show people that there is some extra information that they could know and all they need to do is to click on the link. Also, don`t forget to put phrases like “share this post with your friends to help our blog”. If your subscribers are really interested in your topic, they will do it.

Conclusion

As you see, SEO and Facebook could be mixed very easy. All you need to do is to know the basic principles that we showed in this article.

How to Build a Social Media Community

Each brand, large store or an entire network, an entertainment center, a bakery, a factory or a small nail studio strives to start a page or group on social networks. But to make an interesting page is not so simple. In order to develop a community, it is necessary not only to attract an audience but also to be able to keep it. 

Social media building

1. Setting goals. From small to large

Clearly set a goal. In fact, any business must begin with this step.

2. Understand the goals of your audience

Now ask yourself what does my potential audience want? First of all, not to be bored. Therefore, we must offer interesting, rich, full of humor and light content. And reasonably dilute it with information about the company, the new product, the service that you want to convey to the audience. The main component of successful promotion in social networks is a harmonious balance between your desires and the interest of your audience.

3. Proper submission of information. Develop a content plan

When making a plan, you can consider your needs. For example, if you conceived to hold any action, then plan its wide announcement. It is not necessary to tell all the details at once. Heat interest. Set a start date for the promotion. Surprise.

4. Find a site to promote

Target audiences need to gently nurture, educate and grow at different sites simultaneously.

5. Search artist and competent distribution of advertising budget.

Creating a group in social networks consists of several basic stages:

1. Marketing strategy

It is necessary to clearly formulate the goal, analyze the market and competitors, study the specifics of the chosen niche. Based on this information, a plan of current events is drawn up.

2. Team building

A team of specialists is formed after assessing the scope of work and expected risks and should be maximally integrated into the marketing strategy of the company. To do this, there are promotions, discounts, bonuses, games and other special offers, allowing the audience to appreciate the real benefits of potential cooperation with this particular group in the entire social network.

3. Attracting users to a group

You can attract users of social networks in different ways: Contextual advertising
Contextual advertising and targeting system are the main marketing tool on the Internet, so it can help in promoting a group on a social network. You can immediately set restrictions for potentially interested users, create an interesting ad and get a steady stream. Partnership with other communities.

Interaction with other communities can take different forms: adding to the list of contacts or links, placing mutual advertising in social groups, announcements and other materials, depending on the agreement of the administrators of groups in social networks.

4. Installing plugins

On the website of any project, you can install various plugins that are tied to social networks. Buttons can lead to the company’s official page, offer to like, share a post, join the community or leave a comment on their behalf.

6. Brand platform

This includes the creation of a set of pages, groups and accounts that will be aimed at promoting a particular brand. It is better if they are kept in the same style and are recognizable.

1. Filling content

Text, graphics and any other content should be literate, unique, relevant and interesting to the audience. Also, pay special attention to the name of the group in the social network.

You have already realized how much promotion work you need to do every day. If you are not ready to do it yourself, then find a person who understands your goal, will know what targeted advertising, organic promotion and interesting text is.

Do not be afraid to experiment. There are no 100% successful methods. The Internet is a place to experiment. The main thing is to analyze what is happening and in time to turn off the wrong road.

New Facebook Layout

Facebook has redesigned pages. And now it will be easier to interact with the business.

The main focus of the new changes will be the ability to easily create an order or book a company’s service. The first redesign will receive the pages of restaurants, local services and TV shows. In the future, the social network will present new versions of the design for other companies.

Also on the business pages will be recommendations from other communities, as in the news feed, and a restriction for feedback. From now on, if you decide to recommend a page to your friends, the review should be at least 25 characters. Another new feature for business pages is the ability to publish Stories.

The social network has also opened the Facebook Jobs tool for users from all over the world. Facebook indicated that more than 60% of new jobs in communities are created by local businesses.

Another major update was the appearance of a tab with events and companies nearby in the desktop version. It appeared in the mobile application in 2016. Facebook reports that over 700 million people annually use “Events”.

Control over advertising, transparency and new formats – Facebook has become concerned with the convenience of not only the audience but also advertising partners with publishers.

New Facebook layouts

 

Brand safety

The social network provided advertisers with more tools to control advertising. Now they cover not only the Audience Network, but also in-stream video advertising, and Instant Articles.

A list of publishers on whose websites, pages and applications ads may appear can be explored before the campaign starts. Information is provided in the form of a current URL list, if necessary, any address from there is included in the block list.

In addition, brands will be able to download the report and see on which platforms their advertising was shown. This will allow them to determine which publishers are in compliance with the security policy and which are not. If the advertiser decides that a particular publisher or content type is not suitable for him, he will add it to the “stop list”.

The block list allows you to prevent ads from displaying on certain sites and applications in the Audience Network, in the place of video advertising in-stream on Facebook pages, in Instant Experience of certain publishers.

The social network also allowed excluding categories in order to block the display of ads next to the content of a certain type. Such categories include “Controversial social problems”, “Content for adults”, “Disasters and armed conflicts”, “Acquaintances”, “Gambling”.

If the advertiser excludes the “Dating” category in the Audience Network, then his ads will not appear in applications and on dating sites. However, this will not prevent advertising to appear on the news site next to the article about dating.

Now all authors and publishers of Facebook must comply with the conditions of monetization. This means adhering to community norms, payment terms, posting genuine content and maintaining activity.

Advertise in Stories

In May, Facebook began testing ads in Stories. The new format was available to a limited number of advertisers in the United States, Mexico and Brazil. A global launch will take place in the coming months – the marketing partners of the company have received the appropriate notification. They were asked to create integrations, as well as invite customers to participate in beta testing.

According to the social network, 150 million users of Facebook applications and services publish their stories daily. Their number is constantly growing: it is expected that in 2019 there will be more stories than publications in the news feed. Advertising in stories includes three formats: video, image and slideshow. A brand can choose one of seven business goals (like on Instagram): brand awareness, conversion, lead generation, application setup, reach, traffic, video views.

Freedom to choose the content

Facebook is also testing a tool that will help publishers increase the organic reach of their publications. The pilot project involves five partners, including BuzzFeed. With it, publishers can “construct” content and track which one finds the greatest response from the audience. The tool allows real-time change of titles, descriptions and images.

The social network provides data on the number of interactions and clickability (CTR) and also gives predictions on the effectiveness of the publication. A spokesman for BuzzFeed News said that the new tool allowed them to confirm some of the conjectures that related to the effectiveness of posts on Facebook. However, there is no talk of a revolutionary change, the partner failed to return to previous indicators. Nobody knows when the experiment is expanded. However, they are actively working to make it easier and more accessible.

Facebook also introduced an updated Ads Manager interface that combined the Ads Manager and Power Editor tools. Users of the Power Editor have hardly made any changes, and those who are used to the Ads Manager received new features such as creating draft versions of ad campaigns and ad groups, and detailed reports and statistics were placed in one place. It is assumed that the optimization of the advertising platform will make it easier and more accessible even for not experienced advertisers.

Facebook Messenger can now be integrated into the site for customer support. Thus, many companies may opt out of poorly performing or paid plug-ins for online customer support and instead communicate with them in a convenient way for most users – through Facebook Messenger. There are a lot of advantages to such an unexpected innovation: firstly, the history of correspondence that is always available at hand is kept, and secondly, the client (and the support itself) will be able to continue the conversation using a smartphone or tablet. The plugin will also support such services as money transfer and media exchange, and both the consultant and the chatbot will be able to answer user questions.

Thus, Facebook is constantly updating in order to attract more users and create better conditions for doing business.

How to Get Traffic From Pinterest

Pinterest service will be useful to anyone who uses bright, unusual, attractive and original images on the sites. Also, images for any site can be simply created, using original and curious elements. It means Pinterest can add traffic to any resource, including a blog, forum, media, etc. We will talk about the main ways to get Pinterest traffic.

How to generate traffic

 

1. Rich Pins.

To successfully attract visitors to Pinterest, you need to activate Rich Pins for your site. What are Rich Pins? When someone wants to share an image from your site, an expanded description of your page will be displayed on Pinterest. It will look like this:

2. User-friendly interface.

The page on which you want to receive traffic from Pinterest must be adapted to mobile devices. The reason is that 80% of users of this social network use it from smartphones and tablets.

3. High-quality images.

Pinterest has a tough competition, so all the visual characteristics of the images must be on top. Photos and pictures must have a bright color range and adequately represent your resource in the eyes of other users.

4. Descriptions.

Descriptions are as important as the images themselves. When you share an image from the promoted site on Pinterest, be sure to write its description in order to use the necessary search query in it. By default, the description of the image may be very small in size and does not contain the desired search query.

Pins with small descriptions of 50-150 words work best. It is ineffective to publish pins without any descriptions.

5. Interests of users.

The service has a search system by category and search line. With their help, you can find popular topics among the users. You can also choose where to look: among boards, people, etc. The information obtained will allow you to evaluate what is popular among Pinterest users and what original ideas can be offered on your own boards.

6. Group Boards.

The key to success on Pinterest is to work correctly with group boards. These are groups in which some participants (authors) can publish their pins.

It should be borne in mind that not everyone can publish pins in it, only authors. The number of authors on the board is much less than the number of its followers. To get into the coveted number of authors, you need to ask them for permission. If they agree, you can add your own pins. This will positively affect the number of your subscribers.

7. New pins.

To get targeted traffic, you need to keep your account in a “live” state, that is, constantly create new pins. It is good when not only images from you are reposted, but you do the same, especially for popular network users. Constantly update with a fresh and interesting material.

8. Communication with subscribers.

When you have the first followers, start communicating with them. First of all, make repins of interesting images from their accounts, this will increase your popularity and allow you to increase traffic.

9. Pinterest button.

When promoting yourself on Pinterest, it’s helpful to install a button for this network on your website. In this way, visitors of your resource will be able to pin images on Pinterest, additionally helping to promote the resource and get traffic. And this is completely free.

10. Pinterest Mailing List

Pinterest independently helps to increase the number of visits: the service sends an e-mail to all registered users. For example, the site sends letters inviting to see new original pins. If your pictures are interesting, unusual and useful to people, there is a chance to get into such a newsletter that will help increase the flow of visitors to the site.

With the help of these simple tips, you can easily gain a large audience and promote your page.