Goodbye November. Hello December.

Are you ready for the last month of 2018? Let’s make it a #DecemberToRemember with colorful season greetings, engaging promotions and insightful fun facts. The end of the year can be both scary and thrilling to be there for your customers. Show them that you care by reminding them how much you cherish them. Do it in the most effective way for your business – is it offering them a gift, a discount or just words of encouragement?

WHAT’S ON TREND

NEW MONTH

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NEW LAUGHS

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NEW WORDS

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Sharing interactive and entertaining posts throughout the month of December will keep your customers and followers engaged. Remember with so many festivities and events going on this month, capturing their attention will rely on visually appealing templates from our library.

WHAT’S NEW

DENTAL VISITS MATTER

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You don’t have to be a dentist to share these posts on your social media platforms. We all have teeth and we all care about our smiles. #DentistsMatter #ToothTruths

WHAT’S UP THIS WEEK

NOVEMBER 27 – GIVING TUESDAY

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Encourage generosity this month (and every month).

NOVEMBER 28 – HAPPY RED PLANET DAY

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Honor Mars with a sale on all that is RED in your store or restaurant.

NOVEMBER 29 – ELECTRONIC GREETING DAY

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Send e-cards to your clients to show them that you’re thinking of them. The love will be returned with loyalty.

NOVEMBER 30 – STAY HOME BECAUSE YOU’RE WELL DAY

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Do you have an online store? Why not offer a special deal for everyone that stays home!

DECEMBER 1 – NATIONAL PIE DAY

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Attention all Restaurants, Bakeries & Catering Services – FREE slice of pie today will bring you to return customers.

DECEMBER 2 – HAPPY HANUKKAH

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Hanukkah begins today. Why not offer 8 different deals all week long in honor of this Holiday.

DECEMBER 3 – INTER. DAY OF PERSONS WITH DISABILITIES

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Raise awareness for people with disabilities by sharing interesting facts about them.

WOW! DECEMBER IS HERE ALREADY. CAN YOU BELIEVE IT? TIME FLIES WHEN YOU’RE HAVING FUN. HAVE YOU STARTED YOUR CHRISTMAS CAMPAIGNS YET? IT’S LESS THAN 4 WEEKS AWAY.

NEXT WEEK, WE SLEIGH INTO XMAS!

If you don’t see anything that suits you, be sure to let us know! We have professional designers on hand to create social templates for your needs. And of course, any questions, comments, or concerns are welcome. It’s always important to take every opportunity to attract new customers, whether it be by using your own creativity to design content, or by saving time and using PromoRepublic library to find customizable content that works for you.

The most important steps for optimizing your Facebook advertising strategy

Facebook advertising strategyWhen someone starts talking about Facebook, it becomes really interesting. Social media always will be popular between people in questions of connecting each other, selling goods or just an aspiration to gain more subscribers. Anyway, all these tasks have one common detail – Facebook advertising. If you want to interest people in what you are doing, you need to show them what you have. And not just show, you must present it as the best product it the world.

However, Facebook advertising strategy is a tough process which allows you to spend a lot of time working with the social media and everything that belongs to it. So, to make your work a little bit easier, we will show you basic steps in optimizing your own Facebook advertising strategy.

Choose the right target audiencetarget audience

First of all, you must know who are you working with. Every developer or blogger, who needs to get a visible result in the social media (we are talking about Facebook) must analyze his audience to set the right goals and objectives.

While choosing the right target audience, you should be orientated on your business or kind of activity you follow. Using Facebook Analysis, you can see how many people are interested in food delivery, legal services or any other type of business. You have an ability to search with some criterions (demographics, age, Facebook likes, activity, location etc.). The analyzing tool will complain “interested” people with the total amount of users.

Defining your audience

This is a square question in our topic, because the way of defining our audience will depend on how our advertising strategy works.

Fortunately, Facebook helps developers to see how board or narrow their targeting is and what should they do to improve their own advertisement performance. When you start the process of creating your advertisement, you are able to tune some points that will define your audience (location, age restrictions, gender and languages). You can also add some extra details to your advertisement. We recommend you not to ignore this part because the more details your ad has, the bigger chances to get a huge audience you have.

In fact, the process of defining an audience is determinative because it will show the power of your future Facebook advertising strategy. The harder you work, the better result you get. Simple truth.

Test different advertising types  

Now we are moving forward to the most interesting part of our work. As you know there are so many types of making advertisements in the social media. Every method has its own advantages and disadvantages, so after testing you can decide which one is better for you.

Carousel

This advertising method is very simple in using, because customers are able to look through different variants of the product you give. Do you remember the situation in the clothing shop when you need to choose a T-shirt or a new pair of jeans? You stand in front of the line and moving hangers from left to the right. You can see all available variants and have an ability to decide which one you pick.

The same method is used here. Client needs an ability to make a choice, and you give it to him. He just clicks on the cursor to see the all variants.

Such carousel ads have a lower cost-per-conversion and cost-per-click comparing to the static advertisements.

Homepage AdvertisementsOffers & Homepage Advertisements

Such advertising posts gives user more information about the service and motivates him to click on the advertisement. In most cases, people put an image from the main page to this ad and give a short description of the service or product. Customer can be sure that developer is not cheating and gives him the right information. After facing such advertisements for the first time, people often come back to use the services or buy something. Why? Because they trust you.

Video AdvertisementsVideo Advertisements

This type of content has its own strong place in everyone`s Facebook advertising strategy. It`s not a joke. People enjoy watching short videos that could give full information about the services or goods they want to see.

Typical advertising video always contains:

  • Detailed information about the product you create
  • Show the client how it works and what is the cost
  • Show people the creator of this blog because creators often play main role in such videos

Lead ads

The simplest advertisements, which are often used be people who are working with files, applications and other stuff that has a downloading option. All that user should do is to click on the button “Download” and enjoy the product.

Test your advertisements

To be sure that your work is done, you need to make a test. The most workable method is to use split testing system. You are working with two different kinds of advertisements and two different audiences. After a short period of time you analyze the result and choose the better variant.

That`s all. With these points your Facebook advertising strategy will be successful and you will get the result you`ve always wanted. Good luck!

A quick and simple Facebook advertising guide.

 Best recommendations and examples.

Facebook advertising guideToday advertising reaches the highest point for all times. Everywhere we can see something that motivates us to buy some products or to start using some services. It could be a huge billboarding advertisements, short videos on TV or YouTube and, finally, social media posts. The last point is the most interesting for us.

Every person, who wants to grow up his/her social media profile (blog page or business account) should know everything about advertising. However, people often make mistakes in their social media advertising campaigns and their results are awful.

In this article we will give you a quick guide for advertising on Facebook. With those simple steps that we show you`ll understand that the process of promotion could be interesting. In our example we will you a business model with all details.

Create your business Facebook page

The first and must-do task is to create a business profile. When you created it, you can name yourself a real businessperson who have just started advertising on Facebook. It could be your personal business page or your brand account. However, to make it look like a real business page, you should add some information about:

  • Location of your business
  • Specialization of your business (food delivery, clothing shop or an Internet newspaper)
  • Unique web address. It allows people to find your account faster.

After that, you should download a profile picture and a brand image. People must know who you are and what you are doing. Also, images could give much more information that text descriptions.

In the end, Facebook will offer you to start an advertising campaign. Right now, you should click on the button “skip” and finish the creating of your business Facebook page. That`s it, now your brand is officially placed on Facebook. However, we need to promote it to achieve success. So, let`s move forward.

Choose an objective for your Facebook advertising campaign

Next thing that you need is a target of your advertising. Of course, it depends on what your business page is dedicated to. There are some strong objectives, which you could choose for one working period:

  • Page post engagement. The promotion of your posts on Facebook.
  • Page likes. Collect page likes to grow up your audience and build a reputation of a strong brand on the market.
  • Clicks to Website. Motivate people to visit your website.
  • Application installs. Make people download your apps to their smartphones or laptops.
  • Event responses. Increase the number of people that visit your event.
  • Application engagement. Get people to start using your application.

Important! If you choose one of these objectives, it means that you must follow it for the whole Facebook advertising campaign. For example, if you choose application installs, you should concentrate on it for the whole time.

Create your Facebook advertisements

At this point we are moving to the main power of our promoting campaign – advertisements. They make our business work and gives us an audience increase and, as a result – a bigger income.

However, we can`t just write some posts with images and download it to our business page. It will look like a typical Facebook account. There are two different options of creating advertisements for our Facebook advertising campaign – Power editor and Facebook ads creator. If you are a beginner, you should use Facebook ads creator. However, Power editor has more options and with it your posts will look unusual.

To give you a better look on how it all works, we will mane you some of the Facebook ads creator functions:

  • Developing and advertising unpublished posts
  • Creating bulk advertisements. You will have an ability to import and export excel docs.
  • Using the Audience selection to make “Saved target groups”, “Custom Audiences” and “Lookalike audiences”

Mix the types of your advertisement content

As you know, advertising post isn`t just a picture with a short description under it. The main task of such content is to draw people`s attention, make them visit your site or purchase your product.

To create a profitable Facebook advertising campaign, you should use different content. Here we will show you some examples of the right advertising.

Video contentVideo content

We should start from the most popular form of promotion. When a person sees the video, he/she could realize what this product is, how it looks like and how it could be used. Very often people who played the main role in such videos make a quick demonstration of the product (functions and main advantages). People has a better perception from video content than any other kind. Of course, keep in mind that you should mix all sorts of content.

Homepage advertisements

With this type of promotion, clients are able to visit the company`s Facebook profile. They can be sure that everything is fair and they won`t lost their money. There is also an ability to look through all available products.

These two variants of advertising could give you a real advantage in front of other business accounts. Just find the right mix between them and start your Facebook advertising campaign.

Facebook advertising campaignChoose your advertising budget

It`s an important part of your advertising plan because every advertising post needs payment. You should think about your budget before creating your business page, because it`s a foundation of your campaign. If you only begin your social media activity, start with a lower budget and then grow it.

That`s all! We showed you basic points for creating good and strong Facebook advertising campaign. Hope you`ll use our recommendations while working.

How to edit which likes will be featured in your Facebook page`s timeline? Simple formula

How to edit which likes will be featured in your Facebook page`s timeline? Simple formula

Many people think that Facebook is the greatest social media in the world. And, you know, the are right at some point. Smart interface, comfortable manager, option of giving live broadcast and many other features that could be used by everyone.

However, everyday we can see someone trying to optimize his/her Facebook profile and news feed. People want to control their posts, news and recommendations, which came out of the system.

One of the most popular topics today is Facebook Page`s “Featured Likes”. These are your liked posts which then appear to Facebook visitors on the near the top of your own Facebook Page Timeline.

We`ve mentioned how important it is to like other user`s pages when you create a business profile for company or brand. With such activity you are able to get more connections and expand the circle of potential customers. So how to edit your Facebook page`s timeline?Facebook Page`s

The first important thing is that you are able to choose the exact pages which would be featured on your Timeline. To do this, you need to scroll to the top of your page, click to the button named “Edit Page”. Then you will see the drop-down menu that appears on the page. In this menu you should choose “Update info”.

The next step will be to click on the button “Featured”. It will appear on the next page with the navigation options.

From this page, you can click to “Edit Featured likes” to… edit your Facebook likes. Then just look on the ticks next to the pages that you want to be featured. If you don`t need some pages to be featured, you need to uncheck the checkmarks.

So, this is the whole process. We don`t think that this is something extra difficult, but some users often forget about such function. We hope you`ll use it to edit your likes on the Facebook page.

How to master a Facebook advertisement targeting to your audience? Simple advices and recommendations

Facebook advertisement targetingAll developers who are working with an audience in different social media know that the only way to make people do something for you is to draw their attention. How to draw their attention? Right, you need to start advertising campaign.

If we are talking about Facebook as the most popular social media in the world, we should admit that sometimes you can face problems during the working process. In most cases, it`s the lack of activity or people`s unwillingness to buy something. Developers often think that the main reason is their bad advertisements. They start making changes and adding unnecessary details.

However, sometimes the main problem is hiding inside the audience. People just missed when started following you. So, what should you do to avoid such situations? You should start using Facebook advertisement targeting in your promotion campaign. In this material we will give you the full guide about targeting and some basic recommendations in advertising.

What is your Facebook audience?Facebook audience

Maybe you think that this is a stupid question in the context of social media, but some people can`t even realize where is their real audience. Your Facebook audience is a group of active people who are following your business page and are interested in your performance. In this case we are separative active Facebook users from passive Facebook users. We hope you understand which part is more important for us.

How to work with Facebook targeting?

First, we must say what is targeting in global meaning. It is a specific process of choosing the right part of your audience which is interested in your content and makes regular activity on your profile. Her we have some basic points that help developers to perform targeting.

  • This means an audience relation to a population, age, sex, income, material status and other similar points. Facebook gives you a huge amount of demographic options.
  • The ability of targeting users by state, city, country, zip code, street name or any other parameter.
  • A point that has very serious impact in the targeting process. You just analyze the things that people are interested in and separate those who aren`t interested in your business right now. Examples of interests in the social media: rap, sport, science, cinematograph, game industry etc.
  • An engagement is when someone is making activity on your social media account (put likes, write comments, make shares etc). if someone put a like on your Facebook post or retweeted your last message in Tweeter, he could be possibly interested in your content, so you can show him your advertisement.
  • Partner connections. Such advertising method is based on relationships that people make between each other. For example, if are a boss of building company, you can connect with people who are planning to build a new house or a huge building for their own business.
  • Automatic optimization. This means that you use basic demographic and target options to zero-in your audience.

How to build a successful Facebook audience?

You should understand that meaning of “successful” audience is very conditional, because there aren`t any real examples of successful audience in every developer`s performance. However, we can create an optimal plan of creating a type of audience that you should be orientated on.

Our plan will include 4 main points:

  • Goals and values. Strong points that let us know what exactly customer wants to get from us. It could be an increasing capability of his business (if he`s a developer too) or just a need to purchase some important products for using in life.
  • Objections and role in purchasing process. This point means that user should have a clear understanding of what he is doing, why he is doing and what happened if he will make this purchase.
  • Sources of information. Books, lectures, conferences, masterclasses or even Internet free roaming. All these sources tell us how serious customer is interested in connecting with our business. However, this part of making a successful audience could be very subjective. Customer could just remember the name of product you are selling or service you could give (food delivery or car was) and immediately react on it.
  • Challenges and pain points. Part that shows all difficulties for customers while working with your business. it could be financial problems, commercial problems or something else.

Final thoughts

As you see, the process of targeting your Facebook audience is very interesting and specific. It has its own difficulties and hard moments. You should be ready to spend our analyzing your current audience, finding the perfect solution of creating a model of successful Facebook audience.

However, we can guarantee that every spend hour will be turned into a great result – you will get the real active audience where every subscriber will be interested in what you are doing.

We hope that out article was interesting for you and you will use our recommendations. Good luck!

The most effective ways of embedding your Twitter feed. Examples and recommendations

If you are a businessperson who is not using accounts in social media for promotion, you should start right now. Sometimes people think that social media need a lot of free time to create a page, optimize it, create your own content strategy and start generating content. However, if you will be using your accounts regular, the result will come immediately. Today we will talk about Twitter.

This social media has its own advantages and rules, which must be followed by every user. Sometimes developers face problems because:

  • They couldn`t correct their tweets and the only way to avoid mistakes is to delete the post.
  • The number of symbols is limited. Only 140 symbols could be used in one tweet.

However, this is only a small part of the whole process that you will perform during your activity on Twitter. In this article we will look on the most workable ways of embedding your Twitter feed.

What is embedding?

This is not a specialized article, so we will talk on simple words. Embedding is the process of implanting your social media feed (in our example it`s Twitter) into websites, forums and other web pages.

Why do we need it?

Twitter feedTwitter is that rare kind of social media where you have an ability to give reader a short, but informative piece of text. The user won`t spend hours reading it, he can just look through and understand the main idea. Also, Twitter is a great variant to make announcements or just share your own thoughts.

Sidebar plugins and widgets

This is probably the easiest way to embed Twitter feed on the webpage. Here you will have some basic options that gives you a full control of your content. Most of these plugins are made on WordPress, so if you have an experience of working with this system, it will be easier to understand the full process. In our article we will show you the most usable plugins.embed Twitter feed

WP Twitter

WP Twitter is an all-inclusive plugin that created some kind of bridge between WordPress blog and your account in Twitter. With this plugin, you have access to all extra buttons and searching widgets.WordPress Twitter feeds

Twitter Widget with styling

Easy configured Twitter widget, which gives you an ability to match a theme of your webpage or blog. It`s also using the Embedded Timeline Widget that is available on Twitter`s main page.

WordPress Twitter feeds

Here we have another example of easy-in-use Twitter feed widget. With it, you are able to see the latest tweets without a delay. The implementing process is so easy, and after a few clicks you can use it every time.

Easy Twitter feed widget

This plugin will help you to organize all your tweets. Here are some key functions of this plugin:

  • Customizing the link color
  • Customizing border and background color

These simple tools give your webpage a normal look. For example, if you don`t want to hear any whistles or bell rings on the page, this Twitter feed widget is a perfect one.

We must say that comparing to WordPress, Blogger and Tumbler have smaller libraries. However, you shouldn`t panic because you still have a number of good options. If you prefer CMS instead of WordPress, we can show a few additional and manual ways to embed your Twitter feed.

Twitter buttons

Twitter buttonsHow often do you see buttons like “Click to tweet” on different websites? In the last few months developers started using them more often than other functions, so it means that this variant is more profitable.

When you add such button to your website, you give a visitor an opportunity to share a message about your brand or connect with you in Twitter. Don`t forget that feedback is also very important, especially if you work with a big audience.

Here are some examples of Twitter buttons you can use:

  • Sharing a link
  • Following
  • Putting a hashtag
  • Giving a mention

You can choose any of these buttons, and every variant will be right. It only depends on your targets (page activity, getting more likes and shares or increasing the number of subscribers).

Embedded Tweets

If you want to grow your social media community and increase activity, you`d better use a method of embedded tweets. Such tweets are displayed on your blog page, and you only need to complete a few simple steps to finish the job:

  • Locate the embedded tweet
  • Click on the “More” icon dedicated to this tweet
  • In the appearing menu click on the button “Embed tweet”
  • Copy and paste the code provided into your webpage

This embedded code can be used for displaying all kinds of tweets, including messages with photo and video materials or Twitter Cards. If tweet is a part of a conversation, the code will also work. Remember: only videos from YouTube and photos from www.pic.twitter.com will be immediately displayed on the embedded tweets.

Embedded video

The process of embedding a video for your blog or site is similar to embedding regular tweets:

  • Locate tweet with the video that need to be embedded
  • Click on the “More” icon located within the tweet
  • Select “Embed video” from the menu
  • Copy and paste the code provided on your website

At the moment that video appears inside your tweet, users will see it. However, to open the full version they must click on the Twitter icon in the lower right corner of the video. Just check this function and make sure it works clearly (better check it from different browsers).

Conclusion

As you see, the process of embedding the Twitter feed to the webpages or forums is not so hard and scary as you thought at the beginning. However, you still need to work on your content to provide good tweets and share qualitative content to your subscribers and blog visitors. We hope you find our article interesting and will use some of our advices during your work.

The most likable Facebook advertisements examples that will impress you!

Every businessperson that works with the social media dreams about perfect advertising campaign to grow up his/her business to the top. People try different methods, read and watch guides, make advertising tests, but only a small part of all competitors gets real success.

If we are talking about Facebook advertisements, we should admit that every company, brand or a private person worked for years to create advertisements that we can see today. And here we created a top of the best Facebook advertising examples that will really impress you. We hope that you`ll find something interesting in these examples and use this information to improve your own campaign. So, let`s start.

Burger King

Facebook advertisingA famous brand of fast food, which is now available in more that 50 countries in the world. Their Facebook account now has 8,1 million subscribers and 8,2 million Page likes. Very impressive. However, what is their secret of success?

The first point is qualitative content. They make good pictures for their posts to make all food look really delicious. When client enters the page, the first thing he sees is a photo of big whooper. Of course, he wants to order a delivery.

Second point is a mixed content. You probably understand that a huge company can`t only post photos with the links. The Burger King`s page has a lot of short videos with recipes of their food and advertising posts made in collaboration with other companies. For example, right now they are promoting new Activision game Call of Duty Black Ops 4. People enjoy eating something delicious while playing computer games, so they will pay attention to such posts.

Amazon

AmazonA famous online service where people can buy the most needed products with comfortable prices. They have 28,3 million subscribers on their Facebook page, so it`s obvious that we`ve decided to choose the as one of the best Facebook advertising examples.

They didn`t create any specific methods of promotion. They`ve just upgraded things people used to have. For example, they create short videos where give people instructions about using their online store or how to purchase something from their smartphone. They also engage with celebrities to create an extra advertising campaign for holidays (Thanksgiving Day, Halloween, Christmas etc.). they know that people will pay attention their favorite singer and click on the link to visit the page.

Ubisoft 

We couldn`t create our top without any game developing company. In this case, our guest is famous company Ubisoft that created great game series like:

  • Assassin`s creed
  • Splinter cell
  • Far Cry

We know everything about these games (the names of the main characters, main details of each part). However, developers can`t just show gamers some screenshots from the upcoming game and be sure that it will attract every subscriber.game developing company

We`ve chose Ubisoft as one of ours Facebook advertisement examples because they can make the right mix of entertaining and informational content in their advertisements. They could propose you an article from a game journal about their future project or show you a fresh gameplay video with a link to make a pre-order (if possible). Gaming industry is a huge field for creating awesome promoting campaigns not only in social media, but in every sphere where it could be possible.

Sky Sports

This specific example of Facebook advertising is not a business account or something like that. However, TV also needs traffic to gain income, so developers should have a good advertising campaign not to lose subscribers and potential viewers.

If you visit the official account of this channel on Facebook, you will be able to see short news with photos, short news written just on the images, short videos with descriptions and links to the channel’s website. Every peace of content is connected with the main website, so you are able to visit it every time you want to. And, of course, we should mention that Sky Sports is a huge channel that has millions of subscribers around the world, so it often cooperates with brands from other spheres to increase his audience. As you see, it works very well – 11 million subscribers right now, and this number is growing up every day.

Nike

When someone asks you to name a popular brand of sport clothes, footwear and accessories, you will probably say Nike (Adidas fans, don`t worry, your brand is also very cool). However, what can give such company good opportunity to create good Facebook advertising campaign and became an example for the beginners? One word – specialization. If you are creating things for sportsmen, you can cooperate with them to promote your products for other sportsmen. Simpler than ever! Just remember the names that are working with Nike. Cristiano Ronaldo, Rodger Federer, Rafael Nadal. We all know who they are and why they became popular. So if they are using products of these specific brand, why can`t we do the same?

At the official Facebook page of Nike, you are able to see different examples of advertisements that shows real quality of this company. People trust them, because they are the best is business.

Conclusion

We can continue this list for a long time and our article will become endless, because today people learned and created so many methods of advertising on Facebook. And the main focus is that every method works very well, so we can see huge audiences, huge incomes as a result of great work. Also, we know that Facebook often helps developers in advertising their posts between other users.

We didn`t say anything about rivalry because it`s obvious that everyone will fight for every customer on such level.

We hope that you get some interesting information from our article and will use it while creating your own Facebook advertising campaign. Good luck.

Everything that you need to know about Facebook advertising cost

For a long time, Facebook users thought that they could advertise their pages without any payment and get an immediate result. However, we must point out that there is an opportunity to pay for your advertising campaign to increase leads, visibility, sales and other indicators that could be important for you at the moment. However, how much should we pay and what do we know about Facebook advertising cost?Facebook advertising cost

In this article we will focus on main points that affect on Facebook advertising cost. You will understand how can you use them for your current situation. So, let`s go.

Specific Facebook definitions

To make our process easier and give the perfect explanation, we should mention some key definitions, which are used in conversations about Facebook advertising cost.

Cost per Click. If your main target is to make users click on your advertisements, CPC campaign is the most optimal variant for you. The average is $ 1.72 CPC.

Cost per Like. Such advertising cost could be used in Like campaigns. The main task of such campaign is to make user like your advertisement.Facebook definitions

Cost per Mille. Cost per 1000 impressions. People often use this cost for brand awareness.

Cost per Action. Such cost is used when people need to grab customer`s attention with the current action (install an application, watch the video etc.). Only when user do the task you need, CPA will work.

The score of Relevance. Such mark is often counting from 1 point to 10. However, it will be shown only when you reach more than 500 impressions. The algorithm is based on people`s reaction to your advertisement.

Frequency. An assessment of how often users see you add. Such number is calculated by the total impressions divided by reach. High numbers could be indicating advertisement fatigue.

Factors that could change advertising cost

There are some factors that should be mentioned while talking about Facebook advertising cost. There are only three of such factors, and we will quickly describe them.

Industry

It`s a very important factor for every person who is going to set a new budget for the advertisements. If we are talking about commercial agricultural tools, the cost will be bigger than a craft business. you should remember that on the planning stage.

Time of the year

When you`ve started your campaign, Facebook will make a huge impact on your costs. Of course, the time of the years also plays a huge role. When you have an advertising campaign during the winter holidays, you will probably face competitors (other developers with their businesses). This factor will immediately increase your costs. If you are working with an annual budget, you should take this increase into consideration.

Objective

This point matters a lot for your campaign. There are three basic types of objectives for advertising:

  • Including Brand Awareness and Reach, the main task of this objective is to grab people`s attention and interest them in your product. The payment will be in CPM.
  • This type of objectives includes Traffic, Engagement, App Installs, Video Views, Lead Generation and Messages. Such objective will be is directed to customers who are already interested in your product and what to know more about it. This objective could be used for new customers, but you should remember that you ask them to perform some actions before getting the needed information.
  • This part implies store visiting, application downloading and other actions that appear on the final part of the advertising.

Set a certain Facebook advertising budget

Every developer who is working with business or any big project knows that budget is the key part of all work.

In our situation budget gives us an opportunity to prioritize everything and set goals for the first working period. Why we need that? Well, it`s a good question. First, we will understand what to do and how to achieve every next point in our list.

If you are a beginner in the sphere of advertising, set yourself a lower advertising budget to be sure that everything in your plan is right. You can also set a daily budget or make it for the whole campaign. Each of these two variants will give you the same result, just keep in mind that with everyday budget you don`t need to control the expenses.

The next step will be choosing a bid strategy. Keep in mind that your advertisement will be posted near thousands of such advertisements in the timeline. Facebook will determine you to a lower bid strategy, and it`s a good variant in long term perspective. However, the short term strategy could cost less and if you want to save your money, you`d better use it.

Synchronize your budget with your posting schedule

If you want to be sure that your campaign works well, you must include this point to your plan. It will make the process easier and give you the full control of your spending.Analyze audience

When you set the posting schedule, you know when exactly you will pay for new ad and how much could be spent during the specific period of time (one week/one month).

Here are some advices for you to optimize your posting schedule:

  • Don`t post anything after midnight, because in the morning your advertisement will be at the bottom of the news feed. People could gust skip or ignore it.
  • Post more on Thursday and Friday – last two days before the weekend. At this time, people are often thinking about their shopping plans.
  • Add your posts in the gap form 7 to 9 a.m. when people are going to work and from 6 to 8 p.m. when they coming back home. It`s a very high possibility that they are scrolling down the news feed and could see your advertisement on the top of the line.

Analyze your audience

You can`t post advertisements if you don`t know anything about your audience. Use Facebook analysis to check the social media activity of all your subscribers. Make sure that you don`t waste money on advertising because the audience is not interested in your posts.

Conclusion

As you see, Facebook advertising cost isn`t the easiest chapter for social media businesspersons. However, if you will follow the points that we`ve talked about, the working process will become much easier.

Best ways to perform the right and deep Facebook analysis

When people start talking about social media, the first platform that they`ll call to mind will be Facebook. Why not, if it is the most popular social media in the world with the highest activity and traffic. With the length of time, people who have their own business, started creating their business pages, began an advertising campaign with unusual posts to attract more customers.

However, now those developers understand that they couldn`t just go and increase their income on 50%. First, you can`t get an immediate result. Second, you must always work with your Facebook account to know what should be changed or added.

The most optimal variant of improving your content and finding the right way to attract subscribers to your account is to make a deep Facebook analysis. In this article, we will show you some simple steps of performing right Facebook analysis.

Find your competitors

FacebookWe know that you don`t like this part of an article, but we must notice that everywhere (even in social media) and in every sphere of business you will face competitors. Someone always wants to be better that anyone else, so he will do everything to reach the highest point.

How to find the competitors?

First of all, you can use Google for this option. Just make a search with the key words that are related to your sphere of business. If you see Facebook profiles that are similar to yours, it means that you`ve found your rivals.

You can also search in Facebook. The algorithm is the same – use keywords (name of the company, for example). If you find other accounts, it`s good. The bad point is that you need to become better that they are.

Analyze what your competitors do

Look through their Facebook pages, analyze recent posts and gather basic information about their activity (how many posts per day they add, what key words they use). If you are a beginner, it may help you to avoid mistakes and start creating the better content.

Gather all possible data about your page

After you`ve finished working with your competitors and their profiles, it`s time to turn on your page. First of all, use Facebook analysis to find all important information about your profile. At this stage every point will be important (the number of likes, comments and shares, the number of page visits and total engagement). After that, you should analyze the content you`ve generated on the last few days. You should understand which sort of information (texts, images, videos or mixed posts) gives you the best engagement.a social media plan

Sometimes people don`t understand the importance of these part and continue posting everything they want. It won`t give you the result you`ve always wanted. For example, if video content gives you more views, likes and comments than simple images without description, probably you should pay more attention to the video content.

Organize your posting schedule

Young developers often forget about this great tool, which gives you the full control of your posting. You know when exactly you should add new post, so you will have more time to prepare it.

Pay attention to subscriber`s activity

When someone like, comment or share your post, it means that they engage with your content (or it`s small part). Such activity shows you which content is enjoyable for them and which one should be deleted from your profile. Again: use Facebook Analysis to gather all statistic of this engagement.

use Facebook Analysis

We often forget that someone that we need the most is lying right under our noses. Every user who wants to use his Facebook profile for advertising knows about Facebook Analysis and, at the same time, he won`t use. Why? Because he thinks that it`s not necessary right now.

We just showed you how to work with Facebook Analysis without any troubles. We guarantee that you will have an immediate result. So, go and try it right now!

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