How to create a good Twitter bio to attract more clients

People who have a huge experience of working with the social media know that it`s very important to have a good bio. If you are a designer, or a developer, or a businessperson with a strong reputation on the market, you need to give users all important information about yourself.

Today people often forget how exactly the social media bio should looks like. So, to solve this problem, we will tell you how to create a good bio on Twitter – one of the most popular social media platforms.

First of all, make sure that all your bio is completed and all-important parts are on it`s places. These parts are:

• Name. Your name or the name of your business. use the most common name so it will be easy for users to find you in the feed. Not more than 20 characters.
• Username. This is how you will name yourself on Twitter. People are often using phrases or quotes as their username. However, you should find a username dedicated to your sphere. It should be at least 15 characters long.
• Location. If your business is located in a single physical location, this is where you can show your neighborhood pride and give potential followers some context for your tweets. The location should be 30 characters long.
• Website. you are holding a website? add it to your Twitter bio, so users will be able to get more information about your brand. The more customers know, the more purchases they will do. Not more than 100 characters.

How to make your Twitter bio more specific?

Of course, it`s important to give people an important information about yourself and your brand. However, you shouldn`t look like a robot. Make your account non-standard, and followers will be coming to you every day.

Add call-to-action button

Who said that Twitter bio is just for pure information? With CTA button, you give users an opportunity to perform a purchase in two clicks. They just need to click on the link in your bio and choose something from the site.

Add your own hashtag

In Twitter, it`s all about hashtags. People use them to mark their tweets or to find information they need. With the personal hashtag, it will be easier for users to identify your content in the global feed. They just click on it and see all your tweets that are marked.

Convey personality

Again, your Twitter bio shouldn`t be simple and boring. You want to draw people`s attention, so you should add something that they will remember. It could be a phrase like “I`ll be back” or something like that. You can create the slogan of your brand and add it to your bio.

Final thoughts

As you see, there are different ways of improving your Twitter bio. imagine that you are a regular user and you are looking for some cool brands to follow. What do you want to see in their bio?

How to write a good social media proposal

Table of contents

1. Introduction: The Secrets of a Successful Social Media Proposal: How to Write One?
2. Before we start: what is a social media proposal?
3. A free social media proposal template
4. How to write a social media proposal?
5. Additional tips for writing a social media proposal
6. What else to include in your social media proposal?
7. Summary
8. FAQ

The Secrets of a Successful Social Media Proposal: How to Write One?

A social media marketing strategy without a captivating proposal is far from being perfect. A well-crafted text that presents your capacities and offers is a key to a fruitful cooperation with your customers. Whether you are a marketing agency or an advertiser, it is absolutely crucial to understand how to use a proposal for your business.

Bonus: We’ve also included a free social media proposal template that you can download now.

A proposal is a powerful tool that turns your prospects into clients. It includes the information your customers are the most interested in, namely – how exactly you can solve their problems and help them achieve their objectives. Follow the steps outlined below to learn more, find out how to compose a winning proposal, and make your potential customers gasp in amazed delight.

Before we start: what is a social media proposal?

A proposal is not a social media management contract or a pitch. This document is rather a presentation you send to your potential customer to make him “wow” and choose you as a marketing partner. You should send one after a consultation with a prospect (make sure that you understand his needs at this point), but before you sign a contract.

As the title of the document suggests, it is written to propose concrete services to your customer. The idea is to list a series of strategies and steps you are going to take to help him reach the desired results. Your task is to explain how social media marketing can benefit one’s business and then prove that you are qualified enough to implement the best practices in life. You need to show the results of your research and experience to prove that you are exactly the one he has been looking for. 

Proposals must be concrete. Make sure to provide a step-by-step work plan as well as such crucial details as deadlines and costs. Your customer will appreciate transparency and accuracy, which are key to a positive partnership. You know what they want and how to achieve that, while they understand what exactly you promise when they will get it, and how much it will cost. 

A free social media proposal template

Looking for a social media management proposal pdf to grasp the idea? Look no further. We have written one for you, so download it for free and follow the presented structure and principles to create yours with no hassle.

Mind that this document is a just sample with a suggested basic structure and most common points you may want to copy. However, you should follow the peculiarities of your own plan when writing a proposal. Each customer and niche are different, so chances are that you would like to make it differently. It’s okay to delete some sections, change them, or add new ones. Make sure to adapt the existing sample to your needs and you will reach the best results for sure. 

How to write a social media proposal?

Now let’s uncover a couple of practical steps on proposal writing:

1. Determine business and social media goals

Ask yourself some key questions. What are the goals of my clients` business? What are they working toward, and how can they use social media to achieve their goals? Before you start writing a proposal, make sure to discuss these points and the customer’s vision. With answers to these questions, you will be able to set the right goals.

2. Learn about your clients` audience

Don`t make assumptions about the clients` audience on your proposal. Collect as much data as possible, and then use it to improve your strategy. You can start from things like social media demographics or social media engagement. Have a look at the statistics, find out what can you bring from it. At this point, it is crucial to involve other marketing channels your customer may already have. This may include mail-outs, SEO, etc.  Customers’ reactions and behavioral patterns will give you a full picture.

If you already have a relationship with a client, ask him to share data that he has about his audience. And, if you have access to their social media accounts, use analytics to take core information about it.

3. Get to know the competition

Who are your clients` key competitors? You should mark at least five core competitors and put them in your list to understand who you will benchmark against.

With this data, you will have a clear picture of your desired goal. After that, look at the brands they are following.

When you identify competitors, use social media listening tools to monitor their activity. Don`t forget to create a matrix to map out how competitor social media efforts are positioned in relation to each other. Look carefully – if you will find a gap, you know that you can fill it with your social media strategy. Is there something their marketing campaign is missing? Maybe, they offer paid delivery or don’t cover some city areas? This means that you must provide free delivery and expand your delivery territory to get a competitive advantage. In your social media strategy, you will have to promote these features to allow customers to make a clear distinction between competitors and your prospect. What is more, see which social media strategies are missing on the competitors’ accounts. Do they post content frequently enough? How useful or entertaining their content is? Check which type of content gets more attention from users to know what to pitch in.

4. Conduct a social media audit

Perform an investigation to find out which social media channels your clients are currently using. Which platforms are the most popular and why? How have their previous social media initiatives measured up? Remember that different niches should land on different social media platforms, regarding their main features. For example, there is no better place for visual content than Instagram. Artists, photographers, and clothing shops need an Instagram account for sure. As for Facebook, it is great for long posts, guides, and informational content. Let’s say, a business account for a book shop will definitely be all right on this platform. 

5. Develop a content strategy

If you have successfully completed steps 1-4, you can create your content strategy. This is the point where you should work out what type of content will be created or curated, how your content may vary depending on the platform you are working with, and how it should be posted. You should pay attention to design, style, and voice. As you may already know, these three core elements of a marketing message must be relevant and cohesive. They should work as one whole – this is something that makes a brand memorable and appealing. Make sure to distinguish the strongest and brightest features of customers’ brand image and think how can you make them even greater. In your social media campaign, you should highlight and strengthen them as much as you can.   

You should use your clients as a source of information as much as possible – get everything you need because it will depend on how successful your social media proposal will be. Addressing his needs directly and quite literally is key.

Additional tips for writing a social media proposal

If you know how to write a social media proposal, it’s good, but you can’t do it like a robot with one algorithm. So, we will show you some tips to make your proposal non-standard.

6. Address the clients` needs and objectives

Here you have an opportunity to show clients that you understand their business` needs and goals. Keep it simple and be as specific as possible so that you leave a little room for discrepancy and ambiguity. Be ready to discuss questionable points and answer questions. 

7. Present social media goals and objectives

Here you should have from three to five social media goals and objectives. Each objective should be supported by the platforms, metrics, and end date.

8. Outline your tactics

This is the core point in writing a social media proposal. You will launch your social media strategy using all information from your research and social media audits.

Remember: you should keep things simple. For the beginning, provide a scope of work. Here you must have:

9. Social media promotions and campaigns
10. Social media engagement
11. Social selling
12. Lead generation
13. Content creation
14. Social media monitoring
15. Provide a schedule and a budget

Use a template to create a specific timetable and set a budget. Provide enough data for your clients to get a comprehensive understanding, but don’t add too many details. Remember that you can always elaborate in the appendix.

What else to include in your social media proposal?

Now let’s make a small check. Your proposal should answer the following questions:

• What exactly are you going to do?
• Which customers’ goals you plan to achieve?
• How will you do that?
• Which strategies and tools are you going to use for concrete objectives? 
• Which of your team members is going to be engaged in the process? (optional)
• How does a customer’s business transform after your manipulations? 
• How much each of your services costs?
• How much time do you need to reach particular results?

Haven’t you forgotten anything? Well, in addition to the most common sections and facts we have already listed above, you can also add some more details to make your social media management proposal more complete:

• What is not included? 

This one is an optional section, so you may add or omit one – it depends on your preferences. Or else – if you and your customer have discussed some items during the first consultation and you have mentioned that some services are not included, you may reveal this again in your proposal. This way, you will remind the customer of features/services that he shouldn’t expect. Sometimes, mentioning things that are not included in the campaign is absolutely vital, since this will help you avoid misunderstanding and conflicts in the process.

For example: Facebook paid-ads content is not included in the campaign, but you are free to request it additionally. 

• What are the add-on services?

In pursuit of the previous point, you may include a list of additional services per request. It is important to let your customer know that you are ready to work more for an additional cost. Make sure to be concrete here and reveal which add-ons are available per order. Your customer might be not savvy in social media marketing, so you should inform them about some details and reveal your additional offers during a consultation.  

For example: Facebook paid ads content, Instagram stories, contests for customers, etc. 

• Who will do the work?

Optionally, you can add a section where the team members and their duties are listed. For example, you may explain to the customer which work is going to be remote, in the office, outsourced on the freelance market, etc. Your social media pitch will be more complete and reliable with short presentations of every team member: content writers, project manager, account manager, web designer, etc. 

Summary

A clear and engaging proposal for your customers is an integral part of your marketing toolkit and a great way to present your company in the best light. In addition, a straightforward and transparent document that lists the conditions of your cooperation, services, deadlines, and costs guarantees that you will have fewer misunderstandings and controversies in the process. 

The more detailed, interesting, and tempting your proposal is, the higher the chances that your prospect will turn into a customer right away. To make this happen, you should do market research and hold a consultation with your prospect to find out more about his/her needs. Market research is crucial to be aware of the current situation, trends, and competitors. This information should be combined with the customer’s needs and expectations. Together, they will make a perfect cocktail and a list of aims to be geared to.

Your proposal should clearly state what you can do to help your prospect reach the desired results. Make sure to explain how exactly you are going to do that; which strategies you are going to implement; and how much time and money you will need. Optionally, you can present your team members, add-on services, etc. Make sure to add contact information to your proposal and format it neatly, like the downloadable template included in this post.

Good luck and happy proposal writing!

FAQ

How do you write a social media proposal?

First, talk to your prospect to have a clear picture of his/her needs and expectations. You need to collect as much data as possible to develop a winning strategy on how to achieve those goals. Second, make a plan of action and explain it in your proposal. The idea is to present concrete strategies for every aim your customer has. Explain how and by means of which instruments you are going to reach those goals. Don’t forget to provide concrete numbers: deadlines, schedule of your activities, and costs. 

What is the media proposal?

A social media marketing proposal is a document you send to your customer after consultation but before you sign the contract. This text aims at convincing your potential client that you are the best agency/person to cooperate with since you have a clear understanding of his needs and know what to do in order to achieve them. In simple words, you need to outline how can you help them achieve what they want and improve sails. 

How can I write a proposal?

To compose a winning proposal, you should find out everything about your prospect’s needs and think about the strategies to meet them. The idea of a proposal is to show your customer that you know how to help him and there are concrete social media marketing methods you will apply. Describe your plans in detail, list the prices and deadlines. 

Is a proposal a contract?

No, a proposal is not a contract yet. This document is usually written and sent to your prospect before you make a contract. In fact, your proposal should be convincing enough to motivate a prospect to sign a contract and make a deal with you. A proposal doesn’t mean that you are partners already – this document is an intermediary. 

How do you write a proposal to an influencer?

To convince an influencer with your proposal, make sure to write an engaging proposal where you describe your ideas in an appealing manner. Why should this person cooperate with you? The best reason you can provide is an explanation that makes you unique. Don’t be shy to boast about your expertise and knowledge, only make sure that this information is relevant to the brand. Also, remember that great proof is your previous success, so provide data about the campaigns you worked on and showcase your skills in practice.

Best social media security tips that will help you to protect your business

We all know that if something needs protection, we need to call the security. As in real life, the world of social media also has its own guard. Developers hire special people who use their social media security programs and tools to create a protection for your accounts, websites and profiles.

However, sometimes people can`t hire such specialists, and they need to do everything be themselves. But how can they do it if they don`t know how? Well, it`s not a problem, because right now we will show you seven best security tips for social media that will make your work easier and safer. Don`t worry – all tips are easy in use, so you can work with them even if you don`t have any experience in this sphere.

1. Create a social media policy

This point is important for you if you are using social media platforms for your business. These guidelines outline how your business and employees should use social media responsibly. It will protect you from security threats and PR or legal trouble as well.

Good social media policy must include such points:

• Brand guidelines
• Rules related to confidentiality and personal social media use
• Guidelines related to copyright and confidentiality
• How to identify and avoid scams, attacks and other security threats
• Who to notify and how to respond if a social media security concern arises

2. Train your staff at social media security best practices

You can`t be sure that your business is protected if your workers won`t follow the rules. Your social media policy should be easy to understand, employees will have a chance to engage while training and, what is important – they will realize the real value of your social media policy.

With such training sessions you will be able to understand which parts of your policy should be changed or upgraded. Also, your team will also understand how to use tools effectively, and, as a result – they will feel confident about themselves while doing the real job.

3. Limit social media access

Limiting a social media access to your profiles and accounts will secure you from hackers` attack. You should clearly understand what comes to your profiles from the outside. You can`t be sure that everything is safe, and if the hacker will go through the security system, you will be in trouble.

For example, you should limit the number of people who can post content on your blog or site. With it, you will see the people who post and the content that comes to your page.

4. Set up a system of approvals for social posts

You can use Hootsuite to give your workers and ability to draft messages and prepare them for posting. However, you should charge the posting process to a trusted person in your team.

5. Monitor your accounts and engage in social listening

As we told before, if your account isn`t protected, it`s ripe for hacking. Keep an eye on all of your social media channels. Even if you have an account that you`ve never use, you should watch for it as like it`s your main profile. Assign someone to check that all of the posts on your accounts are legitimate. Cross-referencing your posts against your content calendar is a variant to start monitoring.

6. Invest in security technology

Technologies are changing very fast, and you should be ready for it. Hackers are improving their technologies to break the security systems and get the information from other people`s profiles. However, you can protect yourself from it by investing in security technologies.

Also, if you see that something is wrong with your security system, you can inform developers about it and offer something new.

7. Perform a regular audit

Social media security threats are changing every day. Hackers are not only improving their technologies – they are also using new strategies and tactics for attacks. However, if you will perform a regular social media audit, it will keep you away from all possible problems. You should pay attention to these points: social network privacy settings, recent security threats, access and publishing privileges and, of course, your own social media policy.

Well, that is it. If you will follow these tips, your social media security system will protect you from any intruders and hackers.

Social media video specs: everything that you need to know

Video content is probably the most appreciable for social media users. It doesn`t matter how exactly you use it – for advertising, for attraction or just because you want to post this content – people always enjoy it.

However, sometimes we see one huge problem – users can`t get the right specs for the video in the social media they are working. Someone can say that this is unimportant. Well, think again, because each platform differs from another, and each platform has it`s own standards. And today we show you the right video specs for all main social media platforms. 

Facebook video specs

Facebook video content is very specific because it could appear in different formats depending on the gadget you are using (smartphone or laptop). Marketers often buy video ads for their brands, and they often fail because they can`t choose the right specs for it.

Recommended size: 1280×720 pixels

Minimum width: 600 pixels

Supported aspects ratio: 16×9 (horizontal), 9×16 (full portrait), 2:3 (vertical), 1:1 (square).

Facebook stream video specs:

Recommended size: 1280×720 pixels

Minimum size: 600×315, for square video – 600×600.

Facebook recommends its users to download video in the highest resolution.

Facebook carousel video ads:

Recommended size: 1080×1080 pixels

Minimum size: 600×315 pixels

Recommended specs: MP4 or MOV format, maximum length 240 minutes, maximum size 4 GB.

Instagram video specs

As you know, Instagram is a social media that specializes more on images and photos. However, video content is also popular there, and people are posting video content regularly in different formats: Instagram stories, videos in posts and IGTV videos.

Instagram in-feed video specs:

Square video: 600×600 pixels

Horizontal video: 600×315 pixels

Vertical video: 600×750 pixels

Instagram stories video specs:

Recommended size: 1080×1920 pixels

Minimum size: 600×1067 pixels

Supported aspect ratios: 16:9, 4:5 and 9:16.

If you know that people are watching your stories regularly, you should keep it in one format.

Twitter video specs

Video content is becoming popular among Twitter users, because it helps them to complete their tweets and mix up different kinds of content. Sometimes it`s hard to write a completed post with just 140 symbols, so videos could help a lot.

Twitter horizontal video specs:

• Recommended size: 1280×1024 pixels
• Minimum size: 32×32 pixels
• Maximum size: 1920×1200 pixels
• Supported aspects ratio: between 1:2,39 – 2,39:1

Twitter vertical videos:

Recommended size: 1200×1900 pixels

Minimum size: 32×32 pixels

YouTube video specs

The biggest video platform also has it`s own video specs, and if you want to post good content, you need to follow them.

Recommended sizes:

426×240, 640×360, 854×480, 1280×720, 1920×1080, 2560×1440 and 3840×2160 pixels.

Supported aspects ratios: 16:9 and 4:3

LinkedIn video specs

Specs for shared videos:

Maximum size: 4096×2304 pixels

Minimum size: 256×144 pixels

Supported aspects ratios: 1:2:4 to 2:4:1

Pinterest video specs

Everyone forgets about Pinterest, but today this platform is as popular as Twitter, Facebook or Instagram. The only problem is that people couldn`t find their place there.

Video ads specs:

Minimum size: 240p

Recommended size (for horizontal and vertical videos): 600×900 pixels.

Final thoughts

As you see, each social media has different video specs, and if you want to post video content to each of them, you should follow these instructions.

Unusual methods of using Twitter poll that you should try for your business

People enjoy the moments when social media marketers want to know their opinion about something. You ask them about what they like the most, they give you an answer, and you understand whether you need to change something in your content strategy or not. One of the most popular methods of such interaction is a Twitter poll.

Why we use Twitter poll?

This feature is so simple – you just need to answer the question with one of two possible variants. You just choose the variant that is closer to you. A Twitter poll lasts for 24 hours and all results remain public. With this feature, you are able to collect much more information about your audience then usual. And, again, – you don`t need to spend hours on creating a poll. Just set a question and two answers, and people will choose what is better for them.

In this article, we will show some unusual methods of using Twitter poll that can help you to grow up your business.

Basic content research

When you are preparing a new post for your social media blog, you usually get some information from secondary resources (statistics, examples and other kinds of information that you will probably use). However, if you want to make your post a little bit interesting, you can ask people about something from your topic. For example, if you are writing about web browsers, you can ask a question like “Do you use Google Chrome as your main web browser”. Of course, you can make a search and find global statistic, but why not to work with your own audience? People will see that their opinion is important for you, so they will continue read your posts.

Solving a problem

We all were in difficult situations when we needed to make a choice out of two variants. Let`s suppose that you are writing an article for your blog and you want to write on a new topic that was never affected before. However, you are not sure that this topic will be interesting for your audience. So, why not to ask them about it. Set up a question like “Will it be interesting for you to read about [the name of the topic]”. Before adding this Twitter poll, make sure that this topic refers to your sphere. If not, there is no need to waste time.

Plan events

It`s cool when marketers and developers organize an event with their fans. People are able to talk with each other, ask a problematic question or solve some difficult problems. However, there is no sense of organizing huge events if nobody will come to it. So, you must now how many people will come to your meeting, party or something that you will organize. Here, you can set a question like “Will you be interested in visiting my party on [time, date and place]?”. If you see that most of the votes will come, you can start the preparation.

Choosing prizes

Social media contests are so popular in the social media today. People enjoy such activity because they can win something they really need. If you want to build some hype before launching a contest, a well-timed Twitter poll can help you do that. Ask your fans to choose between two prizes (T-shirt or jeans). On the next day, you will know what they enjoy the most and which prize will be better for them.

You should run the contest just after the poll ends. There is no need of making a pause between these two things.

Choosing headlines for the articles

If you are running an informational blog, you know that your audience is always interested in content you post. However, you should realize that they will have a better interest in it if you will let them choose the headline for your next article. For example, if you are writing a post about best social media advertising campaigns, you can ask them to choose between two variants:

• The most powerful social media advertising campaigns of all time.
• Best social media advertising campaigns that will shock you!

Let them choose, and they will be happy to help you in your work.

Engage around current events and culture

Sports, movies, new stories… they`re not going to tie in well to your business. That being sad, look out for opportunities to show your personality and human side. If you are holding a small business in a city whose team just made the World Series, maybe this is a good opportunity to ask your audience some questions like “Are you watching the game?” or, if talking about series “Who is your favourite character from the Breaking Bad?”. Fans of such series will be interested to share their opinion with you.

Final thoughts

As you see, there is nothing difficult in working with Twitter poll. All you need is to set the right questions and start the poll on the right time to get the highest activity.

The most workable Facebook marketing tips that will leave competitors in the dust

People say that social media platform like Facebook isn`t good enough for business. Well, we don`t agree with this statement. Right now, we have more than 2 million of active business pages on Facebook. For the first time, it was unusual for people to work with this platform. However, with the time they realized what can they get from it and how massive their income can be.

Today there are thousands of strategies end methods of work that developers use on Facebook. But all these methods are like one huge template, and no one pay attention to the details. So, today we will tell you about the most powerful Facebook marketing tips that will make you the most demanded marketer in your sphere.

1. Pick up a perfect profile picture

The first marketing tip will be about the thing that everyone will see while entering your profile – a profile picture. Someone can say that it isn`t a serious point for developers, but it`s not true. You must show yourself to other users or, if it`s a page of your brand, show it to your customers so they will understand who are they working with.

Keep in mind that your picture should have the highest quality (Facebook recommends this to all users).

2. Add your cover photo

Not unlike your profile picture, your cover photo represents another crucial piece of imagery to get the “wow” effect.

First of all, your cover photo should be in the high quality. Second of all, you should add your brand`s slogan or a call-to-action phrase. Such marketing tip will interest people, so they will stay on the page.

You don`t need to be a graphic designer to get the perfect cover photo. With simple digital marketing tools like Landscape you will be able to get a sleek brand cover photo for your profile. We recommend you to practice before posting an image to your Facebook profile.

3. Optimize your posting schedule

If you really want to grow your business in the social media, you should understand when exactly you need to post your content. The thing is that all users (and your subscribers too) can`t stay online 24/7. They have their own lives, work, family and other thing that are more important than scrolling the news feed on Facebook. So, to have a maximum impact from the content you post, you should pick up the time when your clients will be online on Facebook. You post something, they see this post and react on it. Why? Because it appears on the top of their news feed. If you won`t use posting schedule, you have all chances to have small engagement and lose your regular clients.

4. Don`t ignore your analytics

People often forget about this Facebook marketing tip, and this is their biggest mistake.

Analytics clue you on which type of content has the biggest number of clicks and impressions. With this statistic, you will be able to optimize your content strategy and, if needed, choose new optimal content mix to drive more engagement.

5. Experiment with new advertising formats

Marketers are taking all advantages of Facebook`s highly-targeted ad platform like never before and see the huge returns as a result. If you are ready to spend your time experimenting with different ad formants, you must be ready to get massive engagement and sales.

Facebook carousel ads, Facebook video ads and other types of advertisements that will impress your clients. Try to post them one-by-one. If some of the types looks unsuitable for your brand, try another one.

Final thoughts

There are no secrets of achieving success in marketing with Facebook. You just need to understand how to work with the thing you already have. People often ignore such simple marketing tips and, as a result, they spend their time and money on an empty promotion. With these five Facebook marketing tips, you will grow your business to the top.

Facebook messenger – the key tool for business

Sometimes people ignore things because they don`t know anything about it. They thing that if they already know something about their job or their sphere, it is enough for them. However, it`s the wrong position.

Businesspersons who worked with the social media for many years know that 90% of all applications, tools and features that came from the developers make their job easier. And Facebook messenger is one of these tools.

As you know, Facebook messenger is an application connected to Facebook that allows users to chat with each other, send text messages, photo and video files. You are able to use emojis, pictures and GIFs there.

In most cases, people use messenger for everyday chatting on their usual topics. However, marketers don`t even realize how easy they can integrate it into their business sphere. In this article, we will show them simple methods of using Facebook messenger for business.

Cooperating with other brands and companies

We know that you can`t just go and send a message to a businessman in the social media. Well, it`s possible, but he probably won`t answer you if you are aren`t a businessman, too. However, if you are a manager of a powerful brand and want to make a deal with someone from your sphere, you definitely should use Facebook messenger.

You just open the brand`s page and immediately see a window on the right bottom corner. It`s a messenger window that allows you to send messages to this brand. You can see the time that person spends on writing an answer for you like “they usually answer during five-ten minutes”. With this information, you can understand is it worth to communicate with this brand or not. If you see that there is no answer after a long time, it will be better to find someone else to cooperate with.

Communicating with your clients

It`s usual for us to see Facebook advertising posts with images, videos and text descriptions. People look at them, put likes and scroll their news feed to the next post. Why? Because they are accustomed to all these simple posts where you tell them about your new product, which is better than previous one. You need something special, and Facebook messenger can help you here.

When a person opens your page, he/she immediately sees a messenger window on the right bottom corner. Here they see a question “can I help you?”. People can forget about something that they were looking for. So, they can write you a message with a request to help them find something. You see that they want to buy something and, of course, answer them immediately. After a small consultation they will be able to choose something for a purchase. They get their product, you get your money. Excellent!

Communicating with your workers

In Facebook messenger, you are able to create a group where people can chat with each other. Why not to gather your team in one of those chats? It`s a smart move because you are able to send an important information to all your employees. At that time, employees will be able to inform you about something that they think you should know (for example, if someone can`t go to work tomorrow or something like that).

It`s a primitive advice, but people often forget about such ability. They start calling each other or sending paid SMSs. With Facebook messenger, the only thing you need to do is to open the chat and write the message. Simple? Of course! Free? Of course! Usable? Of course!

Final thoughts

Now you know that Facebook messenger is a smart and simple tool that could be used in business in different ways. If you know some other variants of applying it, let us know!

Does social media impact SEO? A real experiment

There is a long discussion between social media developers about SEO and social media and its interaction. In 2010, both Google and Bing admitted to using social signals to help rank pages within their results. Four years later, that stance changer after the Twitter blocked Google`s access to their social network. In 2014, Google`s former head of webspam, Matt Cutts, released a video explaining how Google can rely on signals that might not be there tomorrow. After that, discussion stopped. However, it`s already 2019, and the question is still actual – can social media help improve search rank?

To give an answer to this question, we`ve decided to show you an experiment called “elephant in the room”.

The structure of the experiment 

Representatives from Hootsuite`s inbound marketing, data analytics and social marketing terms came together to develop a reliable and controlled test approach.

The posted content was organized into three groups:

• The control group. 30 articles that received no organic publishing or paid promotion on social media
• Group A (organic only). 30 articles published organically on Twitter
• Group B (paid promotion). 30 articles published organically on Twitter, then boosted for two days with a budget of $100 each.

To make it simple, the test was run on Twitter with a publishing schedule to keep it on track.

However, before launching the test, there was a need of leveling the paying field. So, for a full week prior to the launch, none of the 90 articles chosen from the experiment were updated or promoted. With this move, developers were able to establish a baseline of their search ranking.

Methodology

To be sure that all bases are covered, it was decided to record the following data points:

• The tracking keywords
• The tracking URLs (blog articles)
• The monthly search volume for each keyword
• The Google search rank of each article before the test and after the test
• The number of unique websites pointing to each article before and after the test
• The URL rating for each article before and after the test

During the test, developers found out that there was an indirect relationship between social media and SEO. At this point, content that performs well on social media will likely earn more backlinks, which helps boost search rank.

Because of the indirect relationship between social and search ranking, it`s important to be able to articulate whether traditional page authority metrics played a role in any change of rank.

The results of the experiment

After the detailed analysis, developers found out that there is a strong correlation between social activity and rankings.

Conclusion

Yes, social media can impact SEO. However, it doesn`t mean that you have a free pass to over-post and spam people`s feeds. With this move, you risk to lose followers` attention. They can start ignoring your post or, what is more, stop following you.

You should post regularly, but the quality should also be on the highest level.

A simple feature to set which liked pages appear on your Facebook page

It`s always interesting to find out something new about the social media you use. It can help you in your work or you can just optimize your social media platform (here it`s Facebook) to make the using process easier. And today, we will show you one cool tool – how to choose which Facebook pages that you`ve liked show up in the left-hand sidebar of your company pages.

Subscribers are able to put likes on your Facebook page and you, as the owner of your company page, can like pages of other companies. With such liking process, you can start building a community for your own Facebook page. However, if you will like 100 pages, only five of them will appear on the sidebar. Here we will show you how to choose which pages will appear there.

Open your company`s page and find the “Edit page” button. In the upper right corner. Under the top navigator bar. Click on it, then have a look on the options appearing there. Click on the option named “Featured”. You will see two choices presented there. Click on the “Featured add likes” button.

Then, the pop up page will appear with all the pages you have liked while logged in as your company. You can mark off the check boxes for one you want to definitely appear in the sidebar. Despite the fact that only five pages could appear at once, you are able to choose more, and Facebook will rotate them.

When you click on the “Save” button, your choices will appear on this featured like page, so you will know what pages you have chosen. That`s it. You`ll only need to be sure that you will do the rotation regularly, so the different pages will appear on the sidebar.

Warning: make sure that you are liking pages of companies that you know and truly add value to your subscribers. You are making a recommendation to your audience, and it reflects on your company. Keep in mind that you can always change like to unlike by visiting the page and clicking on “unlike” button.

Now you know how to choose Facebook liked pages. We hope that you will use our recommendations and it will make some positive changes to your business.