How to run a successful YouTube contest? Simple tips that will help you!

To be honest, YouTube is a non-standard social media platform. There, you are able to watch videos from different users, add your own content, put likes and dislikes, write comments. You can even earn money with YouTube`s monetization system, when platform pays you for the current number of views. When you reach the current number of subscribers and views, you will be able to get a partnership agreement with YouTube. It allows you to put advertising spots into your video and promote other channels, companies, brands and organizations.

All huge companies have their own YouTube channels, and in most cases, they use them to publish announcements, attract audience with funny videos or just promote their goods. However, we can`t say that these companies tried to run their own YouTube contests. So, we`ve decided to prepare an article to tell you how to run a successful YouTube contest. Don`t worry – all tips that we mention were tested by our specialists.

  1. Make sure that you have a huge audience

On YouTube, everything depends on how many subscribers you have. These subscribers give you needed engagement and help you to grow up your channel. If you decided to run a contest, make sure that you have enough people that will be interested in it. It will be irrational to run a contest with 100 followers. We recommend you to start from 500k. when you`ve reached that number, it`s time to begin the preparation.

  1. Find some good ideas for contestYouTube contest

It will be hard for users to take part in video contest (some of them are visiting YouTube for the first time), so let`s make it simple. Before your contest will officially start, prepare a short video explaining the rules and what are you expecting from the competitors. Here we have some unusual ideas for your future YouTube contest:

  • Commenting contest. When user decides to take part in the competition, he needs to leave a comment under your video.
  • Subscription-based contest. This type could be used to increase your audience. Ask non-subscribed users to take part in your contest by subscribing your channel.
  • Advocate video contest. Ask subscribers to upload their own videos talking about your products. It will help your brand to hold its position in rating.

If you have already chosen a type of your contest, it`s time to build your contest step-by-step.

  1. Set clear goals

You should clearly understand why you need this current contest. It could be made for promotion, audience growth or driving sales. You can combine some of the basic goals and create a plan for the contest. Then, when it comes to content creation, you can decide, which part will be on the first place.

  1. Follow YouTube contest policies and guidelines

450-800-copyright-guidelinesNothing puts a damper on a good contest like a ban from the platform where it takes place. Why? Because you ignored the rules of the platform. We`ve seen these situations many times, and we think that it`s our task to write down the most important rules that every blogger, marketer or developer must know. Here`s a set of “Official rules”. It`s required for everyone and it must:

  • Include links to YouTube community guidelines and indicate entries which don`t comply will be disqualified.
  • State all disclosures required by all applicable federal, state and local laws, rules and regulations.
  • Be wholly compliant and consistent with the YouTube terms of service.
  • Your contest must be conducted, and all prizes awarded as outlined in your Official rules.
  • You are responsible for your rules and all aspects of your contest administration.
  • You must include a legally compliant privacy notice in your Official rules which explains how you will use any personal data you collect for the contest and adhere for that use.
  • You may not pay a third party or parties to manipulate metrics on YouTube service, including numbers of views, likes, dislikes or subscribers.
  1. Choose valuable prizeChoose valuable prize

Prize always depends on the project`s budget and the number of competitors. The more people take part in it, the bigger prize should be. And, of course, it should be something which is popular between your subscribers or something that is valuable in your sphere.

  1. Set time limits

A perfect contest should be run from 10 to 14 days. During this period, people won`t use interest to your contest, and you will have enough participant to choose a winner. There were many situations when contests lasted more than 20 days, and people who took part in it lost interest and leave from your contest. We think that you don`t need such situations, so make sure that your contest won`t last for too long.

  1. Measure your success

Your contest is as good as the goals it helps you to achieve, so it`s important to measure how successful it was. It`s like error analysis at school – you write an essay and then check it. If you find mistakes, you correct them.

To make sure that you`ve completed all points of the plan, ask yourself these questions:

  • Did I choose the right type of contest?
  • Did I choose the right time period for the contest?
  • Did I target the right audience?
  • Did I choose the right prize?
  • Did I define a clear set of rules?
  • What was the biggest obstacle I faced during the contest?

With answers to these questions, you will have a clear understanding of the situation and, if something went wrong, fix it. Now go and launch your YouTube contest.

Quick social media video tips that will help you

Today we can see that visual content is getting more and more popular in the social media. You don`t agree? Look at Instagram. This platform was made for posting visual content – images, videos, GIFs. People can make it on regular posts or with Instagram stories – posts that disappear after 24 hours.

Of course, we don`t need to forget about texts – this is also an important part of content for marketers, bloggers and other users. Visual content helps us to complete our text post or create a separate post. However, if you will take your camera, record one fragment and publish it into a social media, you won`t get normal engagement. You need to be prepared for this process, and today we will tell you how to make good videos.

  1. Focus on topic of the video

When user wants to post video content to his timeline in the social media, he often understands what this will be about. You should clearly understand what topic you choose, because it will depend on the concept of the video. If it`s hard for you to imagine your future video, write a plan with all frames, sounds and extra effects. It feels much better when you are prepared for the future project and you know exactly how it looks.

  1. Always get camera with you

Our life is made of may small unexpected situations that could happen at any moment. If something unusual is happening in your location, why not to record it? Even if you don`t want to post it on that day, it could help you in the future. For example, when you will need a piece of content for future posting, you can use these fragments and post them with a #flashback hashtag.

  1. Find a perfect locationQuick social media video

When you have already chosen the topic of your video and you ready to start recording, it`s time to find the perfect location. It`s probably the most important part of video making process, because good location help viewers to feel themselves more comfortable. They can focus on details and follow the narrator`s voice (if you have it in your video).

Again, if you want to find a good location to make a good video, you should clearly understand your topic. If it`s an unboxing video (such content is very popular in social media today), you should find the place for this unboxing. It could be a table, a floor at your house or something else. Just make sure that viewer will see your unboxing process from every angle.

  1. Lightning is the key

When you are preparing for the video recording, you must remember about the lightning. People forget about it, and when it comes to uploading video to the social media, they couldn`t understand why it`s so dark.

It doesn’t matter what`s the topic of your video – make sure that you have enough light sources for recording. If you are working outside and the natural lightning is good enough, you don`t need any other equipment. However, if we are talking about studios or your own home, you should get some lamps. Just put them to the right places, and there is a hundred percent possibility that you will have a perfect video.

  1. Use video editing tools

Quick social mediaIf you want to create good content for your social media profile, you should make this content qualitative and acceptable for other users. we recommend you to use video editing tools to make your video better. You can trim out unnecessary elements, correct some effects and remove the parts that you don`t need. We recommend you to use Sony Vegas Pro and AVS Video Editor. It will be easy for you to understand how they work and what you need to do to make your video better.

  1. Add subtitles if neededAdd subtitles if needed

If users watch social media video content with their smartphones while going to work or returning back home or somewhere where they can`t turn on the sound, it will be good to add subtitles to your video. People often ignore this factor and make video with background music, so if you want to watch this video, you need to use headphones or watch it later. We want to watch only new content in the social media, so we won`t return to the previous posts.

  1. Don`t make it too long

The main benefit of the social media content is that people can quickly look through all posts in their news feed and close the application. In most cases, video content helps us to find new recipes, watch guides or funny situations that happen in the world. Such videos are no longer than 1 minute long, but with them we are able to understand all information. Creators know what frames they need to tell the story or give needed information to the viewer.

Conclusion

You may think that it`s so hard to follow all these points to make a good video. Well, if you will focus on your main target and have a list with a plan, you can be sure that your video will get the giant engagement.

 

Social media in 2020. What should we expect?

It`s January 2019, and all social media users are talking about changes that will come to the platforms in the next year. Of course, it`s hard to make true predictions, because only the social media developers could say what`s real and what`s fake. However, some news that we`ve got from different resources are too good to be fake, so we`ve filtered all information and collected together top changes that likely gona happen with the social media in 2020.

  1. Social media audience will grow

We don`t need to check this information on different resources to find the confirmation. More and more people create their profiles on different platforms. As you know, Instagram and Facebook are holding the leading positions in this rating, and Twitter is one the third place. According to the data from independent researches, the number of social media users across the world will increase by more than 40% year-over-year.

  1. More visual content

Virtual reality came to the video game industry, now it`s coming to the social media. Marketers create different contests and interactive shopping systems where user could test the product, he wants to buy using the VR system.

People are getting away from text content and try to visualize all information that could be important for the customer. If people pay more attention to the visual advertisements, messages and other kinds of the content in social media, it`s a very high possibility that we won`t see any text posts on our favourite platforms in 2020.

  1. Voice controlsocial media in 2020

Let`s be honest – a bigger part of all social media users works with their platforms from smartphones. It`s quicker, easier and smarter then from personal computer. However, even in this case their social media usage isn`t perfect.

According to the Simon Kemp`s podcast, voice will make searching and typing easier, and it also helps people with lower levels of literacy to start using the current platform.

What about marketers? They don`t need to write answers for the clients – they just say the phrase on the microphone, and it`s downloading to the system. They can do it everywhere without any extra touches.

  1. The machines serve their masters

Today, in 2019, people have implemented AI to all important spheres of life. People don`t need to work, because robots can do everything by themselves. You want to buy a new book, but don`t know what to choose? Don`t worry – the system will analyze your tastes and give you some recommendations from different genres. You want to start watching TV series? No problem – the same operation, and you have some good examples that could interest you. people were fixing and upgrading computers for decades, and it`s a very high possibility that in 2020 they will see the final result of their work.

  1. No more fake news in social media

In 2020, social media will go away from fake news, rumors and other kinds of information that don`t have real confirmation. Users will be able to see the latest news as soon as they come from the journalists. But before every single piece of news will be published, it will go through deep analysis, and only when it will get the positive result, you will see it in your timeline.

It`s a big problem, and it must be solved. Social media is a giant chest with little sheets of paper that are scattered on different parts of this chest. Our task is to put them to the right places, and in 2020 this task will be completed.

And what do you expect from social media in 2020? What changes will we face?

Non-standard ways of using Instagram stories polls. Become a creative user!

When Instagram stories were released to the users, everyone thought that it will be boring to post photos and videos every time. It was just the beginning. After a short period of time, developers started to add new features for stories: GIFs, captions, special phrases, hashtags and other things. The last feature that was released to the public is Instagram poll. The idea is pretty simple – you add a poll template to your story and write two variants of answer to the question. When other users see your poll, they tap on the variant they think is right for them. After making their choice, they are able to see how many people choose first or second variant from the poll (in percent).

We know that a bigger part of all Instagram community knows how to work with Instagram stories polls. However, we want to show you some non-standard variants of using these polls.

  1. Let your subscribers choose

Popular bloggers who have giant audiences on their Instagram profiles often use stories to see how people react on their content and the way they run their profile. And one of the most popular types of communication is when blogger add an Instagram poll to make a choice about something.

For example, if he has two images prepared for posting, he wants to decide which photo should be posted first. He adds a poll puts both photos to the background. People make their choice and then blogger publishes the photo that had more votes.

When people are shopping, they often create Instagram polls with the clothes they want to buy. You see both photos and choose the best one. However, these users could easily ignore the poll and buy something that they enjoyed the most.

  1. Drive Traffic to your website with Instagram stories pollsInstagram stories

When brands or companies need to drive more traffic to their web pages, they usually run quizzes using Instagram stories polls. They choose popular topic from their website and add a poll with questions from this topic. The main idea is that users don`t see the correct answers on Instagram. They need to swipe up the last story to open the page and look on their result.

A perfect example of using polls for website`s traffic is FC Barcelona. When club has an important game ahead, they always run a quiz with the questions like “Who scored the most goals against [name of the club] in away games?” or “Which player has played for both clubs during his career?”. Then, people visit club`s official site to find out how may correct answers they have (usually quiz doesn`t have more than 10 questions).

  1. Learn more about your audience

If you want to interest your subscribers, you need to know more about them. It will help you to understand which type of content is better for them and which one you shouldn`t use at all.

First of all, we recommend you to ask them about the style (bright or dark). When people have their profile made in one style, they have more chances to interest their audience.

Second of all, ask about content. If people don`t want to watch videos from your profile, you should concentrate on images and carousel posts. If people hate long captions, try to make them as small as possible. Save your time and people`s nerves.

Finally, if you are only beginning your journey on Instagram, ask your followers what exactly they want to see in your profile. Journeys, recipes, lifestyle tips, posts about you or something else. When you will know the correct answer, it will be easier to prepare the content and set up posting schedule. Don`t ignore this part.

  1. Work with emoji slider polls to entertain your followersInstagram stories polls

If you feel that usual Instagram stories polls are boring for you and your audience, it`s time to go to the next level – emoji slider polls. The principle is the same – you choose the numbers and add an emoji that will mark the answers. People just hold this emoji and pull it to the number that they think is correct.

Such polls are more interesting than simple questions with only two variants for answer. With slider polls, people can also see what variant is the most popular among other users.

  1. Educate your audience on your brand

Instagram polls could help you to give people an important information about your brand. If you use some specific terms from your industry, you should let people know what they mean and how they can use them.

Run a poll and ask people about the correct meaning of each term. If they give an incorrect answer to your question, let them know about the correct one.

Conclusion

Of course, those examples that we showed here are not ideal. If you know other ways of using Instagram stories polls, you can use them in your profile. Who knows, maybe they work better for you.

 

How to use Reddit to perform quick and effective market research

People who are interested in social media marketing and want to sell their own products and services know that Reddit is the services where they can find needed information about them and their competitors on different platforms.

Global social media audience is growing very fast, and with the time people start using Reddit to perform their own market research. However, some of them can`t understand how it works and how it could be used. So, it this post, you will see how we can use Reddit to perform an effective market research.

reddit-market-research-1200x550-940x431A quick intro

Right now, we can`t say that all Reddit users are visiting this service to make a research or something like that. In most cases, they are wasting time by subscribing multiple communities and scrolling through the tons of unnecessary content. These communities could be divided by different topics: sport, science, nature, street art, music and others. People choose something that is more interesting for them. We can also find groups made in “Ask Reddit” format, where the community answers questions.

It`s normal when people subscribe topics or groups dedicated to their jobs or interests. They don`t have viral content in their news feed, and it also helps them to control the time they spend in the Internet (sometimes people could fall into the social media and forget about all things). These users are called casual.

Another group of users, called dedicated Reddit users, prefers to join communities that appear confusing to an outsider. They are more interested in conversations rather than content. For example, if someone posts a funny meme or a GIF, other users prefer to chat between each other, and it will be more interesting for them than just looking through the unnecessary content.

Reddit to perform an effective market researchHere are some specific Reddit terms that you should know:

  • Niche communities often related to specific interests. Some subreddits attract millions of monthly views. Others attract small groups of dedicated users.
  • Reddit gold. Users will “gift” each other a premium subscription to Reddit if they think that comment has some value for the community.
  • A specific Reddit point system that rewards users who contribute to the community. If you make a post and other users appreciate it, you will gain points.
  • Downvote and upvote. This is the golden economy that keeps Reddit valuable. In social media, we can see tons of unneeded content floating to the top of the feed. Fortunately, Reddit users could filter content that comes to them. They downvote or upvote the content. For example, if someone posted a link about a specific topic in order to discuss it, people could downvote it, so it will be thrown to the bottom. However, if this topic appears to be interesting for someone, it could be upvoted and stay in for the discussion.
  • Throwaway account. You will see this phrase every day while visiting Reddit. If you post a comment that draw other users` attention, they could look through your comments history to find some personal information about you to avoid that, most users create “throwaway” account to post a comment and never use it again.

 RedditHow to perform a market research on Reddit? Quick guide in 3 steps

  1. Find your customers

First of all, you should find a subreddit filled with your target customers. No magic here – you just need to work to find the right communities. Search by the title, subreddit and URL. If you are looking for a particular topic (for example, Coca Cola, use these words while searching.

You can also use Reddit Enchantment suite. This free tool adds advanced searching and filtering options to Reddit. You can filter irrelevant subreddits, keywords and posts.

  1. Ask special questions

During the research, focus on answering these specific questions:

  • How do people feed about your product category? On Reddit, it`s easy to find hundreds of opinions and thoughts that people share across the platform.
  • How do people feel about advertising in your category? On the top of the Reddit, you will see eight tabs. Use the “promoted” tab to see advertising campaigns run by your competitors. Pay attention to the comments to see how consumers responded, and what they feel about advertising campaigns in this current category.
  • How sophisticated are consumers of your products? Consumers get good at buying products – what differentiates you today is expected tomorrow. Reddit can help you to stay away of your customer`s demand – whether that be the features that bore them, the promise they`ve tired of hearing, or the things they wish brands would get right.
  • Who is the HXC customer? Probably the biggest difference between Reddit and social media platforms is that Reddit pushes the smallest comments and most discerning consumers to the top. It`s a small social network filled with smart and opinionated consumers. This is the exactly the consumer you want to aim your marketing strategy at. According to the definition given by Julie Supan, the HXC consumer is a person who has specific opinions and expectations for products.
  1. Analyzing and monitoring

At this point, you should focus your attention on keywords. It will be good for you to add Reddit Keyboard Monitor Pro app to your Hootsuite dashboard. You can monitor brand terms or keywords for any topic, pulling all these hyper-targeted conversations right into your Hootsuite dashboard.

Follow all these steps that we showed here, and it`s a hundred percent guarantee that you will make a successful research with Reddit.

 

Portrait and landscape photos on Instagram. Posting features

On Instagram, we can find millions of photos that were made in different formats. It could be a photo of an interesting place or person`s portrait. People use other formats of the images, but these two are the most popular among Instagram community.

We`ve looked through different Instagram accounts and found one big problem – people don`t know how to post a photo of particular format. When we see that portrait photos are made in landscape format, we are getting upset. That`s not how it must be! So, if you still don`t understand how to post images of different formats, this article is for you.

How to post portrait and landscape photos on Instagram?

If you decided to post a landscape photo on Instagram, you should remember that it must be posted in a full size without a frame. When you have already chosen an image and put it into an edit page, you should click on the “crop” on the left bottom corner. After that, your image will be in it`s natural size, and you only need to share it in your timeline.

Portrait photos have other recommendations for posting. Here, you should change the photo`s size to put Portrait photosperson`s face in the middle of the photo. For that, you shouldn`t click on the “crop” and leave photo with frame.

Slideshow photos in different formats

Slideshow photos became very popular since they were released on Instagram. With this new feature, people are able to add up to 10 images in one post. It`s very comfortable, because you don`t need to make many posts to share similar photos.

However, you should remember that all photos from your slideshow should be in one format. If you decided to add 10 portrait photos, keep in mind that all 10 photos must have frames to focus users` attention on the portrait.

Benefits of slideshow postsBenefits of slideshow posts

As we told earlier, with slideshow photos you don`t need to make multiple posts for one topic. Moreover, you can use this feature for your business. for example, if your brand prepared a new collection, and you want to share it on Instagram, you should do it in a slideshow. People will see all products in one post with all options like size, price, collection`s name and other thing that you will add to the description.

Instagram is getting more and more useful, and you don`t need to ignore these changes!

New features of Instagram stories: reposts, GIFs and screenshots

With Instagram stories, people realized that they have more abilities for posting content, advertising their brand products, connecting with their audience and just be more active in the social media.

For the first time, we were able only to share photos or short videos (15 seconds) with captions. However, progress is not standing in one place, and today people are able to use new Instagram stories features, and in this article, we will tell you about these features.

You can now repost Instagram stories

We all know that the process of regramming content on Instagram is not so popular as it is on Twitter, Facebook or other social media platforms. You need to use different tools to make a repost and also give a credit of another person`s account. However, with Instagram stories, you can easily repost someone`s else story to your profile.

To make a repost, you should notice that your account should be tagged in someone`s story. You will get a notification about this and, after that, Instagram will offer you to add this story to your profile. You should click on this button. That`s all – repost is finished!

Instagram storiesShare Instagram stories

Every Instagram story (except advertisements) could be easily shared with other people on Instagram. The sharing process is very easy, you just need to follow these steps:

  • When you have opened Instagram story, click on the “plane” mark (like Telegram`s symbol) on the right bottom corner. You will see a swipe-up window with the list of your subscribers and the search bar.
  • Choose a person that will receive a message (or you can find him\her with the search bar) and click “send”.
  • You can also create a group of people who will receive your message in one time. If you want to share information with your friends, make a group and add all messages there.

GIFs in Instagram storiesrepost Instagram stories

This information could be interesting for people who like to share funny content in their stories. If you are getting bored with simple phrases in your stories, it`s almost time to use GIFs!

When you`ve chosen a photo or a video that will be added to your story, open the top bar with smiles, hashtags and other stuff. Scroll it down, and you will see different GIFs. You can use the search bar to find other GIFs dedicated to different topics. Than, when you choose your GIF, just post prepared photo or video, and everyone will see it with the added GIF(s).

Text-only “type” posts in Instagram stories

Sometimes people don`t need to share beautiful images or funny videos in their stories. Sometimes, they need to make an announcement or ask everyone to do something. And, if you really need to do something like that, you can use Instagram`s new feature called “type” posts.

The main idea is that you don`t need to add photos or videos. You already have a background (only choose the color) and a keyboard to type needed text.

Screenshot alertsScreenshot alerts

People often run different contests on Instagram, and one of the possible rules is to post a screenshot of someone`s story to your timeline. It helps people who run such contests to grow their audience and make their profiles more popular.

With Instagram`s new feature, user will be notified that someone made a screenshot of his story. It could help bloggers and marketers to track the number of users who take part in such competitions.

Conclusion

If you are an active Instagram user, you don`t need to ignore updates and features that come to the social media. Instagram developers make everything to entertain users and give them all possible functions. If you see that new feature is coming to the platform, you should be the first one who will test it.

How to work with Instagram quotes? Simple recommendations for you

“Everyone wants to be the best in his business.” This phrase could easily describe everything that is happening with business in the social media. All marketers, developers, creators and bloggers are fighting for the clients, subscribers, bigger income, engagement and other stuff. People try different marketing strategies with non-standard moves to draw people`s attention, and one of these non-standard moves is using Instagram quotes.  Beginners often forget about them and use primitive methods for their brands. However, this part shouldn`t be ignored, and today we will give you some simple recommendations about using Instagram quotes for business.

Share your team slogansInstagram quotes

It`s normal that quotes are dedicated to specific actions, events, memorable dates or even famous people. These quotes remind us about importance of the thing that is mentioned in this specific quote.

If we are talking about marketing, quotes could be used to describe your brand and everything what is dedicated to it. For example, if you are only beginning your journey on Instagram, it will be good to post some quotes about your brand. They will show people who you are and why they should start working with you. however, don`t say anything that isn`t true about the brand: people hate lie.

Use Instagram quotes for engagement

Sometimes it`s good when a brand or a company starts to engage with their audience in social media, especially on Instagram. How can we do it with quotes? Easy! Take someone`s quote (choose carefully, it should be dedicated to your sphere) and share it in your timeline. Let people share their own thoughts about this current quote. Or, if you want to go other way, you can share this quote in Instagram stories and ask people to share their own thoughts with simple stories. Then, repost their stories to your profile. It will be a good example of engagement between brand and audience.

Use Instagram quotes to promote your goods

People could forget about it, but Instagram quotes are not only about thoughts or facts. You can write a quote on your own, and it will be a quote about your brand. Your task on Instagram is to show your products from the better angle to make users buy it, and if you will add some phrases to your images, it won`t make it worse. It could be some facts about this product or, if you sell food, interesting information about this food. Just make people like the photo and visit your profile. They will see what else do you have and it`s a very high possibility that you will have a few sold goods that day.

Promote giveaways or new projects

As a professional marketer, you must remember that people on Instagram pay attention to the pictures with non-standard details. And, if you want to start a giveaway, you must pick up a really good image that will draw users’ attention. People often add word “giveaway” on the photo, but you can go further and write a phrase like “I`ve got something special for you!” or something else that will intrigue typical Instagram user.

Creating good Instagram Quote templatesInstagram

If you decided to work with Instagram quotes, you need to be prepared for that. People use special tools where you can create your own templates or use prepared copies. Here are two good tools that we can recommend you:

  1. Canva

This tool provides good service for all users. you are able to create detailed templates in a few minutes! The program is easy-in-use, so you don`t need to spend hours to learn all basic moves.

  1. Adobe spark

If you have already tested Canva and now look for something else, Adobe spark will be a good variant for you. if you want to start working, you need to visit their website, log in or create an account. After logging in, you will be able to search for all available templates. If you want to create your own design, you can upload your own pictures, add phrases, colors or backgrounds.

Unfortunately, you can remove the Adobe Spark logo for the first time only. After that, you will need to upgrade to a paid plan.

Conclusion

As you see, Instagram quotes could really help you with advertising, engaging, selling and promoting. You can create your own templates, add quotes to your own photos and make everything you need to become better than your competitors are. Just use these recommendations and everything will be fine.

Choose what describes your business best:
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