Simple tips for writing social media ad copy. Try them now!

Social media marketers are always working to increase the quality of their ads. They know that there is no better way to draw people`s attention, so they make everything to be better than their opponents.

After a few years of practicing, social media developers found 6 simple tips that can help you to write social media ad copy that converts. Get ready, because this article could bring you a lot of new information.

Combine your copy with complementary visuals and targeting

One of the many reasons that users flock to social media platforms is to take a break and enjoy something they want to see and read. They are eating at the restaurant, they are waiting for their computer game to download, and after a few seconds they return to the mobile phone`s screen again.

However, the reason doesn`t matter, because every time you post an add in social media, you must be sure that you text includes CTA button and picture complements the text. In other words, make sure that all parts of your ad work together and deliver a story to user, so when he sees one part his mind will immediately go to the next one. When this scheme works, it`s a hundred percent guarantee that user won`t just “like” the advertisement.

Test ad copy length for performance

All social media platforms allow you to use different ad length. In most cases, it depends on the number of the symbols that is available on the current platform. For example, Twitter will give you only 140 symbols, and Instagram could give you 2000 symbols on the image description. depending on this factor, you are able to experiment with different ad length and measure its success. If you see that some specific ads show good results, you can easily start using them regularly.

Clearly communicate with Who, When, Why, Where and What

The biggest problem of young developers is that they can`t form a normal add, and when we say “normal add”, we mean that this add gives user answers to all important question: who, what, when, why and where. Prepare a special template for yourself and use it while working on every single ad for your brand. Make sure that you have all answers and user will clearly understand what`s your add about.

Extend your brand voice to your brand copy

Every brand must have it`s own voice to differ from competitors and take it`s own place on the global market. When users scroll down their news feed, they must recognize your brand from the first look. For example, if your brand is a food delivery, you should use different food elements in your ads. However, make sure that people enjoy them (control the number of likes). What food people like? Hamburgers, pizza, sushi, wok, hot dogs. If you are working with all these meals, show it to the customers.

Conclusion

That`s all for today. We are happy that you`ve read our article to the end and hope that you will use our recommendations while working with your social media ads. Good luck!

How to clean up your Twitter account? Simple tips that can help you!

Bloggers and marketers who have profiles in the social media know that it`s important to have an account that will be dedicated to your sphere of activity. For example, if you host your brand`s page on Twitter, all tweets and retweets must be dedicated to the sphere that you are working in. And if you see that your profile is full of unnecessary tweets, you need to clean it up. Right now, we will show you some simple tips that can help you to make a better profile.

1. Unfollow inactive accounts

As a regular Twitter user, you probably have a list of account that you follow. It could be some accounts from your sphere (other brands or public organizations), your friends, celebrities and others. And if you see that some of the profiles that you follow don`t post anything, it means that people probably don`t want to visit Twitter any more, or they just don`t like this social media. In this case, it will be better for you to unfollow such profiles, because they won`t give you any information. That other profiles could. You can start following other active accounts instead of these.

2. Unfollow irrelevant accounts

Time passes, and people change their interests from one thing to another. For example, if two years ago they were interested in science watching National Geographic and Discovery, today they are interested in literature and cinematographic. The same thing is on the social media – when you change your sphere of interests, you unfollow one accounts and start following other accounts from another sphere. If you want to clean up your Twitter account, it will be good to unfollow irrelevant accounts. If you realize that their posts are uninteresting for you, stop following.

3. Get a pinned tweet

Have you ever heard about pinned tweet? If not, we will explain you what it is. Pinned tweet is a tweet that stands on the top of your timeline over all other tweets. You are able to change one pinned tweet to another at any time. However, if you want to interest potential followers, it will be better to select one good tweet from your timeline and pin it on the top.

4. Organize your profile

When we are talking about cleaning up our Twitter profile, we can`t forget about the look of the profile. Make sure that you have:

• Profile photo
• Background photo
• Completed bio with all needed information about you or your brand
• Link to your website (if you have your site)
• Email for contact

When other users visit your profile, the first thing they see is your bio. If your bio is completed and all points are on the right places, it`s a very high possibility that people will follow you.

The most popular social media quizzes that will help you to learn about social media

In modern society, people are using quizzes in studying process (at school, at the university or college) to help people to learn more about any specific sphere of life. We can also see psychologists using quizzes to help people understand who they are and what sphere of activity will be more pleasant for them in the future.

When we are talking about social media, we know that marketers and developers create different quizzes for their fans to help them to understand more about their sphere of activity. today, we want to show you the best quizzes about social media that got a lot of positive reviews from the users.

How social media savvy you are?

That quiz was made by the digital marketing agency Jellyfish in order to test people`s knowledge about the social media platforms, the most popular social media content and the most popular fact about the Internet culture. You have 12 questions to answer.

In fact, this quiz is not very hard. If you are a regular social media user and you visit Twitter, Facebook or Instagram at least once per day, you have all chances to get the positive result with this quiz.

Social media quiz: facts, fails and trends

If you are interested in social media marketing, engagement, brand promotion on different social networks, this quiz is just for you. Digiday offers you 12 questions from these spheres of activity on social media. When you will answer to all questions, the system will calculate the right answers and give you the result. All questions have multiple variants for answers, and you need to choose the right one.

Web IQ quiz

Again, here we have 12 questions in the quiz. This IQ test from Pew Internet research center tests your general knowledge of the history of the Internet and digital technology. When the test is finished, your results are comparing with the result of the average American. You can also have information about other people`s results based on your demographic based by age, gender and highest education level completed.

There are different question formats like True or False, photo questions or multiple choice. All questions are based on the information about trended Internet topics.

Are you fluent in Emoji?

A bigger part of all social media users is using emoji in post descriptions, in messages or in comments under other people posts. However, it`s important to know what you are working with, so NY Times prepared a quiz to test your knowledge by composing sentences entirely from emoji, and giving you several choices for translation. The formal difficulty of the quiz is advanced, but if you are a regular social media user and know how people use emoji in sentences, you have an advantage.

You will have 10 multiple choice questions. At the end, you will be able to see the final score, but you won`t be able to which answer is right and which one is wrong.

Test your social media knowledge

An easy test which gives you an opportunity to test your knowledge about all spheres of social media. Here, you will have a variety of questions you never thought of asking, such as Chatroulette`s country of origin. The only minus of this test is that some questions are outdated, and this information in not actual today.

All questions have multiple choice, and the right answer appears immediately when you make your selection.

Conclusion

Have you ever tried any of these quizzes about social media? How good your social media knowledge is? If our article interested you, go and try any of these quizzes.

How to write social media policy for your company?

It`s good to have a social media policy on your company`s website. With it, employees know about their rights, duties and company rules. Social media policy makes people sure that they are working with the real company that gave real services and sell real goods.

However, companies often face problems while preparing and implementing their social media policy. So, in this article, we will tell you how to prepare good social media policy for your brand.

What is a social media policy?

We know that some of our readers are only beginning their work in the social media, so it will be right for us to start with the definition. Social media policy is a list of rights and rules that outlines how exactly organization and its employees should conduct themselves online. It also helps your brand to save its reputation.

However, every platform is changing very fast, so your policy could quickly become ineffective after a short period of time. Think of your social media policy as a set of guardrails, rather than train tracks. It should look like a real document with all needed ongoing updates.

Of course, you shouldn`t provide something difficult. It could look like a catalog in the airport – just put all needed information there, and everything will be fine.

What is the benefit of social media policy?

Sometimes people say that their company doesn`t need a policy, because it`s already established on the platform. Well, it`s never too late to draw up a policy to help guide decision making as you go forward. If you only start working on the platform, it`s even better. A good policy will be even more effective if it`s implemented tight way. So why you need social media policy.

1. Defending against legal trouble and security risk

In the social media, it`s normal to face things like copyright or privacy. With strong social media policy, you won`t have any problems with security risks. They outline potential threats and include instructions on how to avoid them.

Let`s have a look on Adidas social media policy and what they say about the copyright:

“If it is not yours, don`t use it. This is very simple. It is everybody`s own choice to share his or her ideas in materials with the world, not yours. Before posting someone else`s work, please check with the owner first. When you do make a reference, where possible, link back to the source.”

2. Empowering employers to share company messaging

Do your employers enjoy working with you and your colleagues? If they really enjoy it, let them show their opinion in all possible ways.

With clear guidelines, companies can help employers to understand how to use social media for the brand promotion. When someone reads your employer`s positive post about your brand, he/she understands that this brand is good and he/she can buy something there.

Outline best practices for sharing company content and implement them to your social media policy.

3. Creating consistency across channels

You use multiple platforms for connect with the employers? You want to unite all your channels between each other. It`s easy to do – you just need a company`s tag on all platforms. It`s a very popular practice, and all huge companies use it. Here`s how it looks like: you want to write a nickname on Twitter, so you start with @Brand`s tag + your name. simple? Yes! Effective? Of course!

What the ideal social media policy should include?

And now, it`s time to show you what exactly you need to write in your social media policy.

• Rules and regulations. This section should outline your company`s expectations for appropriate employee conduct on social media. For example, many policies include lines that asks employees to ignore all controversial posts about the brand.

Here are core parts that must be included into “rules and regulations” section: brand guidelines, etiquette and engagement, confidentiality, consequences and social media for personal use.

• Roles and responsibilities. In this section, you should place information about everyone`s tasks and duties. Each worker must know what to do, when to do and how to do. Start by creating s table with two columns. The first column should define a specific social media responsibility, and the second column should define the name of the worker.
• Potential legal risks. In social media, we could face a lot of legal risks, and working fast across large teams can amplify those risks. Your social media policy should provide clear guidelines for handling any areas of potential concern. Each country has it`s own legal risks, so you should make a research to find yours.
• Security risks. Every social media platform is a big field where every hacker, burglar or cheater could come and stole something from you. If you want to avoid this, you must protect yourself. Good social media policy should provide guidelines on how to: create secure passwords and set-up two factor authentication, keep your software and devices updated, avoid spams and scams, identify any potential attack and respond an event.

How to implement social media policy?

Here, we have three core points that must be followed.

• Seek input. This policy should be crafted with employee participation. This process helps you to ensure all your bases. Also, it makes you sure that everyone buys into the program.
• Focus on the big picture. As we told before, all social media platforms change face regular changes, and, of course, the ratings of the most popular platforms. Your task here is to provide guidelines that are as universal as possible.
• Don`t discourage users. the language and content of your policy should give employees a signal for action. Make sure that they have all needed tools and instruments that will help them to do their job and promote your brand.

Powerful social media persuasion techniques that can help you

Every marketer, developer and designer who works with customers on social media knows that the biggest problem is his work is to make people watch his posts on different platforms. And the problem is not in ignoring other people`s posts – there aren`t any factors that could draw their attention. When we are talking about advertising posts on Instagram, we know that they include good image, completed description and a link to the shop where you can purchase the product. And if user sees such post, he will click on it because developer convinced him to do that. That`s how social media advertising works.

People often ask each other about good social media persuasion technique that will help them to attract customers and new followers, so we`ve decided to prepare an article to show you the most powerful techniques.

1. Liking

It`s not a secret that like is the most valuable metric in the social media. By counting the number of likes we are able to understand how people react on our content, our goods and our services. Here are some extinctions that you should know:

• People like things that are familiar to them
• People like people who compliment them
• People like other people who are similar to them
• Cooperation toward joining efforts inspires increased liking

In social media, every positive action that was performed with our content (like, retweet, repost or comment (only positive)) means that people enjoy what we are doing and we should continue doing it on the same quality.

2. Authority

In social media, authority is more about virtual trappings than about titles and clothes. The most direct measure of this component is the number of people who will buy or download a recommended application or tool based on something more than authority`s endorsement. If Stephen King would recommend us to read James Patterson`s book, would we do that? C’mon, it`s Stephen King, the most popular writer of our days! Of course, we will trust him and read this book. That`s how the authority works.

3. Reciprocation

In social media, people are more likely to make reposts from someone who has already reposted from them. We link to people who have linked to us. By continuing working with social media content that way, people are turning into auto following bots in a blink of an eye. we often see such example on Instagram, when people use hashtags like “like4like” or “followforfollow”. They know that people wouldn`t ignore an opportunity to get free like(s) and follow(s).

If you want to achieve success with those persuasion techniques, try to use them one after another, so they will give you a massive impact.

How to promote your product on social media? A quick guide

We know that every social media is a place where people could connect with each other, meet new friends, make deals, give their services to the clients and, of course, promote their products. All brands, companies and organizations are moving to the social media to find their target audience and have more opportunities for growing their popularity.

However, if you are only beginning your journey in the social media and you don`t know anything about promotion, you need some advices about it. And, it this article, we will tell you how to promote your product on social media. You will see that we mention different platforms here, so get ready to create new profiles.

Put links to your Instagram stories

After another small update, Instagram gave businesspersons an opportunity to use stories for promotion. If earlier they needed to remind customers about link in the profile bio, today they can ask just to swipe up the story and open the store.

If you want to add a link to your Instagram story, make sure that you work with the business profile on Instagram. Then, when you will be editing your story, open the editing page and add needed link to the special field. After that, when someone will see your story, he will be able to swipe it up and visit the store to buy something. If you want to make sure that users will pay attention to your story, write a short description on your story or, if you are making a sale, add a phrase like “Big sale here!”.

Make announcements on Twitter

Twitter differs from other social media platforms like Facebook and Instagram because all users there have only 140 symbols to share their thoughts with their audience. However, it`s exactly what we need for our product promotion.

When you know that your customers are following you on Twitter, it will be easier to distribute information about the goods. The new collection is coming to the store? Tell them about it! Write three or four short sentences with core information and add some photos (if you have them), so people will see the post and react to it immediately.

Use Facebook Live to chat with customers

When Facebook Live appeared, people showed incredible activity and started using it for their own targets: bloggers attracted subscribers and brand marketers informed people about updated and sales.

On Facebook Live, you are able to start a broadcast that everyone will see. If someone will find it while scrolling the feed, he will become your viewer. However, if you want to use it for product promotion, you need to get as many users as possible.

First of all, make sure that you are ready. Check the information that will be told to the viewers, choose the perfect time when all customers will be online and share information about your future broadcast on all social media platforms. Maybe someone who is not following you will see it and come to listen to you.

Use carousel adds on Facebook and carousel posts on Instagram

A long time ago, when people needed to share their content with more than one image, they used to make a series of posts (for Instagram) or write one post with many photos added there. It was uncomfortable for users to work with such content and it was uncomfortable for marketers to prepare such content. But, when Instagram and Facebook released their updates with new carousel posts, all marketers started feeling themselves free. They were able to prepare posts where all photos were placed in the right order, and when users opened it and started reading, he realized that it is now much easier than it was before in old format.

We recommend you to try these carousel ads in your product promotion – you will save your time and be able to put a huge pack of information in one post.

Simple tips for selling products on Instagram

It`s normal that every person who wants to sell his/her goods or services tries to work with social media. There, they are able to work with millions of users and form target audience, they can use different tools to create promoting posts, they can run contests and giveaways to increase engagement and drive traffic and, finally, they can meet partners and make deals with developers.

It`s easy to say that everyone could sell products on Instagram, but everything depends on the success of the marketer. He could have three sales per month and say that it is good for him, and other marketer from the same sphere could have thirty sales per month and say that it isn`t enough for him. Everyone wants to increase the number of sales and become better than their competitors, so here we will show you simple tips for selling products on Instagram.

Create a unique design for your profile

People who use Instagram for selling goods try to become better than their competitors, so they keep their profile in one unique design. When you have all your posts made in one design, your customers see that you are responsible for the content you create and the way you promote your products. The better reaction your client will have, the more chances that someone will buy your product.

Work on your Instagram bio

When someone opens your profile, the first thing he sees will be your bio. If you don`t know what is it, we will tell you. Bio is a column in social media profile (on Instagram, too) where user could put all important information about himself, about his business or kind of activity. He can also add personal address and contact information (email or phone number).

With completed and structured bio, you can be sure that your profile visitors will subscribe after the first visit. All popular brands also put a link of their online store in bio, so it`s easier for customer to perform a purchase.

Cooperate with Instagram influencers

Another workable method of increasing sales on Instagram is partnering with influencers to reach an audience that is specified to the products from your sphere.

Figure out the best product placement that`s in line with the influencer`s authentic voice and the trending hashtags and copy that will give you the highest engagement. Don`t ignore influencers, because today they become the key factor in the selling process, especially on Instagram.

Announce new posts with Instagram stories

Sometimes, when people don`t have enough time to look through all new posts in their news feed, they will look through all Instagram stories and scroll the fist posts that appear. And if you won`t remind them about your new post, they won`t open your profile and read it. So, you need to make sure that all your posts will be seen by your subscribers. You can use Instagram stories to announce new post and make people read them.

When they open your story, they see a photo from your post. They click on it, and Instagram takes them to your profile and to this current post. They can read it, put likes and comments and return to their stories. Just make sure that your announcement is good enough.

Make your descriptions more unusual

We know that it`s important for marketer to give clients all information about the product, but it`s also important to attract them and make them buy this product. If you feel that your descriptions are boring and uninteresting, add some emojis to it. When people see new symbols, they have more interest to continue reading and they don`t use interest to the text.

Final thoughts

As you see, there are no difficulties in selling products on Instagram. You just need to use all abilities of this social media to attract users. if you will do everything right, believe us, the income will increase in a moment.