Do you know that more than 70% of people all over the world use at least one form of social media? That’s not only a fun fact, it’s one of the main reasons why you should use social media as a tool for sales and communication with your audience.
We have some stats from one study, which was based on research findings from 2,000 car buyers and 2,000 service customers, and found some interesting facts to share with you.
- 75% of people who buy cars and 68% of service customers say that social media and internet research was the most helpful medium when selecting a car dealership.
- 83% of service customers are sure that review sites helped them in their choice of selection process.
- 66% of automobile buyers or owners who have seen a Facebook ad say they have clicked on it, up from 33% in 2014.
- Consumers looking to purchase or service a vehicle are doing their research primarily online, with 50% of recent car buyers and 69% percent of service customers saying they only visited one dealership before buying/servicing.
When it comes to car shopping, social media sites are literally one of the most important and useful influencers in a buyer’s decision making process. So, most marketing specialists understand that social media should be included in the marketing strategy of a car dealership’s business. For some, this may be simply having a Facebook page and posting content or pictures, while other brands have a fully integrated social marketing approach to generate leads and engage with customers. However, with more and more consumers turning to social, the automotive industry needs to get fully engaged with social selling.
The most “traditional” social media
It’s not a secret that most marketers prefer Facebook as a proven and effective social media for sales and communication with customers. You can target your advertising to selected part of people with a specific geo, age, gender, interests and even more. If you are one step short with Facebook Ads, you can easily engage an audience that will be interested in your page and cars.
Don’t forget about pics
You can hear about something a hundred times, but it’s better to see it once. As we know from some studies, millennials leave Facebook and use Instagram more. This app is used mostly on mobile phones and there are dominating pictures and videos, less texts. Instagram is a perfect way and platform to create some good and creative brand’s story. For example you can use attractive locations for your photoshoots and make them more interesting for followers which will see your content, follow your page and then visit a website with more info about your offers for selling.
Use new horizons
If we speak about less information and more visual components, it’s better to use Pinterest with pleasant images that can encourage people to buy a new car. A lot of marketing specialists think that you need to use just popular socials like Facebook, Twitter, Youtube etc. But storytelling with pictures is a perfect decision to introduce your service to new users that are searching for some beautiful stuff.
Yep, it seems that Pinterest is a kingdom of recipes, decorations, beauty things etc. But it’s easier to build your own personal brand between lots of similar accounts. Don’t be afraid to communicate with an audience of such a specific social. Pinterest is also great for building your SEO presence by sharing landing pages, pictures of your inventory, or pinning blog posts. This creates social signals which will in turn drive more traffic to your site.
Keep one’s finger on the pulse with Twitter
Twitter continues to be a popular choice among car owners and buyers. Some researchers say that Twitter brought $716 million in car sales. Using correct keywords and target will increase your sales.
This social network was created for easy communication between different people and appearing the information as fast as it can. If you use these two points in one marketing strategy for this social it performs very well. Also don’t forget to check your direct to communicate with potential customers!
Also memeing. Memes run the world and bring lo-o-ots of organic traffic to your account and, in fact, to your website.
Moving content for moving objects of sales
More that 80% of potential car buyers firstly watch videos with cars in which they are interested in. They search for more information about cars and assess possibilities on the road. Information about devices for automobiles is also searched at this video hosting. If you pay enough attention to your video content and Youtube channel, it can generate a lot of organic traffic to your website.
Every story begins with a name, every storytelling begins with an ideaAutomotive
It won’t be new information that social media is all about connection with people. Storytelling in social media is a perfect way to create your own catchy brand. When we hear about social, we usually imagine an account with information about any person. It’s his or her storytelling. So why can’t we create some kind of personal page for our brand?
Use social media as a discussing and communication platform with other users to develop loyalty to the brand. Share your knowledge, experience and “humanize” your brand. You can share some information about staff that work for this project and show real faces of your company. People will better understand and trust other people more than attractive words from the internet. Share some stories from backstage of your business, build some kind of HR brand etc. Don’t be ashamed to showcase your achievements and “real face”.
Communication is a major thing
Okay, you make great content, take amazing pictures and your texts are absolutely adorable. But what about communication with the audience? Be sure that you answer questions from followers, respond to all messages, be grateful to people that share your content and try to interact with users. Customers also prefer companies that respond fast. If you don’t monitore questions of your audience and don’t have enough time to talk with them, your competitors will do it instead of you and get some sales.
Each kind of social media is unique and different. People always can find something interesting and useful for them. Just follow 5 simple rules:
- Be yourself
- Create cool content
- Talk with your audience same language
- Check trends
- Love things about what are you speaking to people which should love it too