In fact, because of Covid-19, Facebook and Instagram activity increased 40%, and the number of Instagram Live and Facebook Live views doubled in one week. Staying online has since become more important than ever: People rely on social media to stay in touch with friends, read the news and have fun. Those dealers who know they have to fight for their customers have used social media for their interests and have been markedly successful. They help promote business, and that’s a fact. But a successful commercial profile is all about engaging content that guarantees engagement and reaches. Not sure where to start? We’ve put together some great Facebook posts ideas that your audience will definitely like.
What are users interested in?
How a car brand communicates with its audience on social networks depends on many factors: on the positioning of the brand, on the tasks the brand sets itself, on the target audience itself. Nevertheless, the friendlier and less formal the brand communicates, the more response it gets from its followers.
Another essential characteristic of successful communication is the presence of a humorous component in the maintenance of communities. Of course, the news and technical characteristics of cars are interesting for both current and potential subscribers of the brand. Still, people visit social networks first of all to have a rest, and, besides, posts with good humor have viral potential and will spread on the Internet.
In general, when conducting social networking in the auto dealership field, as in many other areas, a bright and attractive picture and a short but concise text are valued. Images for this format are either provided by the brand from its own photobanks or, alternatively, UGC content (user-generated) is collected, and separate photoshoots are conducted.
Facebook is ideal for sharing the latest information and expert tips relevant to your audience. Inbound marketing is based on valuable material that informs, inspires, and educates. Many car dealerships also have a blog that contains many interesting facts about the auto industry. So why not share them with your followers? By posting a beautifully designed article post with a link, you can get new visitors to your site while providing valuable information.
Meeting the employees
Buying a car is an exciting process for many customers. Psychology dictates that people want to know who they are dealing with. A faceless business is very difficult to trust. People are more willing to go after a person rather than a brand. With this in mind, use Facebook to introduce your co-workers to potential customers. Take a quality photo of your employees with written details that explain their role in representation in a fun and friendly way. Or you can go one step further and make a video that allows the employee to introduce themselves to future clients personally. Employees can also talk about their hobbies, professional experiences, and what motivates them most at work.
Social responsibility posts
Many automotive brands are looking for ways to continue operating in a crisis and help society cope with new challenges, such as Covid-19. Show your audience that you share the common burdens, as the focus of social responsibility has shifted to fighting the virus as a clear priority. The involvement of every business in solving problems facing the entire community has never been more relevant. You can tell your audience, for example, how you organized vaccinations for your employees. This type of automotive Facebook posts is not only engaging but also shows you as a responsible company!
In online consulting, clients may often ask the same question. And such questions pile up. It makes sense to create separate posts with detailed answers to them—you can even divide them by subject to collect many posts. Of course, these questions need to resonate with the business because the main task of a commercial profile is to promote a product offering. For example, talk about the guarantees you provide, your payment system, what brands you represent, etc.
You don’t have to create your own content to promote a business account on Facebook. Sometimes users can do it for you. A satisfied car owner can take a photo of the purchased model near their home and share it with you, as well as add a few words about your service and their impressions of working with you. All you have to do is make the post and share it on the company page.
Grab the attention of existing customers and get new ones by running contests or giveaways on Facebook. Increase engagement by leaving a comment, so people can enjoy interacting with your brand and get something out of it.
Another effective way to boost profile activity is to publish content with a survey. You can link the survey to a business topic, for example: What color car do you like best: black or gray? Have you already ordered a test drive at home? You can also use hot topics. Followers want to feel involved and get a chance to voice their opinions. But creating surveys like this requires caution and thoughtful content.
Help with choices
Don’t assume that your potential customers know everything about cars. Sometimes even the most trivial things at first glance cause them a lot of questions: What model is best suited for a family of 5 people? What extra features should I choose for my car? What car is suitable for a novice driver? Unlike the answer to a frequently asked question, such a post helps the client with a purchase, pushes them to it, in some way replaces the consultant. It’s worth keeping in mind that this is not a story about the business but quite a detailed action guide. This is a very useful type of Facebook posts.
Be open and friendly
Openness in SMM is the new black. By getting closer to the people, many companies have long reaped the benefits of customer loyalty. And even if you’re not ready to publish your annual report to your audience yet, be open in your communications. After all, social networks are designed to get closer and erase the boundaries between the customer and company.
Down with the formal answers—become friends with your client.
Engage in dialogue, respond to comments, ask questions
Communication with your audience won’t come out of anywhere. It needs to be developed. There are plenty of tools to help you make this happen: interactives, infotainment, and especially questions at the end of posts.
Show your audience that you care about their opinion—ask them about a new car, their favorite car brands, or experiences with specific models. By the way, it’s also a way to get valuable feedback.
And if a follower comes with a question in the comments, don’t ignore it under any circumstances. Even if you’ve delivered the question to the appropriate department, notify the person. Assure them that a solution is on the way. After all, few people like waiting.
The bottom line
So, those were the top 8 ideas for automotive Facebook posts. We hope this article was helpful for you, and that these ideas will bring you many new satisfied customers!