How Medi-Weightloss® doubled social media posting activity and increased social reach by 22% QoQ

Overview

Founded in 2005, Medi-Weightloss® is a nationally recognized weight loss franchise helping fight obesity.

With more than 90 locations across the nation Medi-Weightloss® provides physician-supervised weight loss plans backed by scientific research and clinical efficacy.

+22%

Social reach across franchise locations QoQ

7.9M

People reached in a one year

3.3x

Active franchisees that post locally compared to previous solution

2Х

Growth of monthly social media posting activity

PromoRepublic is a well-defined platform that helps our franchise maintain brand consistency across all locations. It’s also easy to create and post content at a local level

Austin Barton

VP of Marketing

Challenges

Existing software was complicated and didn’t ensure posting consistency

Medi-Weightloss® was already using a solution for brand presence on social media. But analysis of their previous solution showed critically low local adoption due to a steep learning сurve.

Difficult access to branded content for franchisees

The posting consistency was held back by the limited and rarely updated content that lacked the ability to localize it.

No ability to localize content automatically

The head office was concerned about brand consistency as they had no control over their franchisees’ social posts.

Solution

To promote the brand on social the HQ needed to boost the platform’s number of active users. Only easy-to-use tools to access and post content could make franchisees use the platform.

In line with the HQ marketing team, we provide franchisees with simple technology and education.

To ensure franchisees are equipped to represent the brand, they receive a top tier education program and live support to grow their social media understanding and platform usage.

SocialHub functionality for the head office

Digital Asset Manager

Branded and editable content is uploaded to Asset Manager monthly. The HQ has single plaсe to create, store and share content with franchisees supervising over on-brand customization.

Social Media Calendar

The head office posts content across entire franchise’s social media using dynamic fields. Automated posting is applied to 6 social media networks with average 5 posts per week.

Insights

The head office gets an overview of company social performance, software usage across the entire franchise, and keeps on track if efforts pay off.

How head office localizes content at scale

1. Social media manager adds location attributes while creating post.

2. Then chooses relevant locations to push the content.

3. Posts are automatically published to local pages with local information.

How franchisees use SocialHub

Simple access to content in Asset Manager

Platform users save time with content updates notifications and one-click access. They get customization and scheduling all in one place.

Intuitive customization in Graphics Editor

Local clinics add some personal touch editing templates according to the franchise guidelines.

Scheduling their own lifestyle posts

Apart from scheduling posts suggested by head office, franchisees post on their own to drive authenticity and engage with local audience.

“The Social Hub is a valuable resource for branded assets.
Built-in editing tools are the magic wand for adapting and enhancing your posts. Calendaring allows me to work ahead and focus on other things.

Margaret Baranowski

Medi-Weightloss Noblesville/Fishers

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