Angry Crab Teamed Up with PromoRepublic to Ensure a Strong Online Presence to Attract Local Customers

Irina Baranovskaya
Irina Baranovskaya
Content Marketing Manager
≈ 1 min read
Upd. on: 9 Feb 2024

PromoRepublic, one marketing platform for franchise growth, announces a new client partnership with Angry Crab Shack, a fun, casual seafood restaurant specializing in seafood boil with bold Asian-Cajun flavors that are unique to the brand and irresistible to guests.

Angry Crab Shack is a unique concept founded by Ron Lou in 2013. After expanding to 5 corporate locations, they officially began franchising in 2017.

On a mission to spread its Arizona-born culture nationwide, Angry Crab Shack already boasts 22 units, including one in London, UK, and plans to open 100+ restaurants in the next 5 years.

They needed a single tool to replace existing segmented tech stacks, unify corporate and franchisee workflows, and provide more education for their franchisees’ local efforts.

This partnership will help Angry Crab Shack:

  • Get found online across all locations and channels
  • Maintain accurate and consistent listings efficiently
  • Generate more reviews to enhance reputation and search ranking results
  • Ensure the adoption of social campaigns across all franchisee pages
  • Monitor franchisee performance for strategic marketing adjustments

“Partnering with PromoRepublic means better visibility for local franchise partners, streamlined corporate workflows, insights into competition, and stronger adoption of corporate initiatives. It’s the smart choice for franchise growth,” shares Vanice Hoepfner, Marketing Coordinator at Angry Crab Shack.

“Online visibility is the cornerstone for the success of multi-location restaurant businesses. By partnering with Angry Crab Shack, we empower their marketing team with streamlined processes, time-saving tools, and a data-driven approach. No more tool-switching!” notes Raakkel Sims, Head of Customer Success at PromoRepublic.

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