Social networks can offer you maximum coverage and efficiency for posting at different times. For example, if you have groups on Facebook and Instagram, it is recommended not to post at the same time. If we take into account several time zones, the task of choosing the ideal publication time becomes even more difficult.
You also will have to worry about time zones. Some opinion leaders and companies, adapting to different time zones, publish the same message several times in a row.
But it is much better to post so that your posts can see the maximum number of users. In any case, do not send more than 4 identical messages per day.
When planning publication time, be guided by where most of your readers and clients live.
Best time to post on Facebook
People log in to Facebook both from mobile devices and from desktop computers. The network is entirely dependent on the characteristics of the audience.
The best time to post on Facebook is 3 pm on Wednesday. Also, the optimal time is 12 pm – 1 pm on Saturday and Sunday, and 1 pm – 4 pm on Thursday and Friday.
From 1 pm to 4 pm on weekdays, there is the best indicator of clickability, and by the end of the week, on Thursdays and Fridays, the degree of involvement is the highest.
On Fridays, Facebook’s attendance rate increases by 10%. Since people feel happier on Friday, experts advise publishing optimistic, lively content to suit the mood of the audience.
The worst time for posting on Facebook is the weekend before 8 am and after 8 pm.
It is recommended to post at least once a day. Although, again, it depends on the type of content and features of the target audience. In addition, you should regularly monitor the reaction of the audience and promptly answer questions and comments posted on your page.
Best time to post on Twitter
Like Facebook, people log on Twitter from both mobile devices and desktop computers. And also its use is entirely dependent on the audience. However, as a rule, people perceive Twitter as something that can be read during breaks at work or on the way to work.
The best time to post on Twitter is on weekdays from 12 pm to 3 pm and at 5 pm.
For B2B companies, the most successful days for publications can be considered all weekdays, especially on Wednesday, when the CTR is the highest. For B2C organizations, in addition to the environment, the best days are still a weekend. Content created for the B2B sector is 16% more efficient during business hours, while B2C content is 17% better at weekends.
It is worth repeating that the successful time of posting is individual for different areas of business. There are cases when the content had a success when it was published at 2 am, 6 am and 10 pm. Experiment and find the perfect time for you!
The lifetime of a tweet on the visible part of the news feed is rather short and lasts about 8 hours. In this regard, in order to consolidate its presence on the tape, it is recommended to post at least 4 times a day. You can even retweet your previous posts if they are still relevant.
Best time to post on Instagram
From the very beginning, Instagram developers assumed that the application would be used on mobile devices. But in spite of the fact that today people use the Internet always and everywhere, they become really involved during off-hours.
The best time for posting on Instagram can be considered Monday and Thursday at any time except from 3 pm to 4 pm.
As for the video, it is most popular at night on any day of the week from 9 pm to 8 am. Some areas of business successfully publish videos on Wednesdays at 7 pm, as well as on any day at 2 am. It is worth experimenting with this time.
It is recommended to publish posts as often as possible. On average, companies publish content on Instagram 1.5 times a day. But there are companies that post every hour throughout the day and have great success with users.
Best time to post on Pinterest
The best time to post on Pinterest is from 8 pm to 11 pm.
Going into this social network, it should be remembered that the majority of its users are women, and most often they come here after dinner. The most suitable day for publications on Pinterest is Saturday, the most successful time is late evening. It is also useful to vary the topics of publications by day of the week.
So on Monday, publications on sports and fitness are of the greatest reader interest, on Tuesday – posts devoted to technological innovations, on Wednesdays Pinterest users are actively interested in literature, quotes from famous writers and thinkers. On Thursdays – in the fashion top, on Friday the most likes will be typing humorous posts. On Saturdays, travel publications are most popular, and on Sundays, the most popular topics are home, comfort and cooking.
Saturday is the best day to post to Pinterest. Sunday is the worst.
Working hours are not as popular among Pinterest users. Publications at this time attract less attention.
Best time to post to videos on YouTube
The best time to post a video on YouTube is from 12 pm to 4 pm. Most viewers watch videos after dinner, so this is the best time to post content.
Thursday and Friday are the best days to post on YouTube.
Many users also watch videos on weekends, the best time to post these days from 9 am to 11 am.
If you want to increase your audience, then focus on prime time television. According to numerous studies, the audience is increasing and is at the peak of its activity on weekdays in the evenings.
In this regard, the second half of the weekday is the best time to post videos on YouTube. The number of views and subscribers increases markedly during this period of the day. The most ideal time is between 2 pm and 4 pm on Monday, Tuesday and Wednesday, and between 12 pm and 3 pm on Thursday and Friday.
As for the days of the week, Thursday and Friday are considered the most profitable.
For different areas of business, it can be different days and hours. It all depends on the platform used, on how your target audience interacts with this platform, on the region, on the type of content (entertaining or serious), and on your goals (click or sharing).