Live tweeting is sending a series of tweets during any particular event where you are a host or participant. Twitter is the center of live events of any kind of meaning that if you want your marketing efforts to be successful on this platform live-tweeting is a good place to start. It does not matter whether you organize an event or take part in it, Twitter can help to raise the impact of your event or share your experience with other users interested in a similar event.
The benefits of live tweeting for any business are enormous:
- Brand awareness growth
- Engagement with target customers
- Growth of followers and potential business partners
- Website traffic growth
How to Get the Most of Live-Tweeting
If you want live tweeting to bring value to your business, follow these simple tips:
1. Prepare for the live event beforehand.
The event is moving fast, but on Twitter, the posts are moving even faster. You have to keep track of all valuable insights from the event and display them in your Twitter. This can be a challenging task especially if you actively participate in the event yourself or some unexpected tasks requiring your attention appear during it. Organize yourself before the event following these recommendations:
- Perform the comprehensive research – you should know everything about the event and its participants. Prepare the list of participants beforehand, as well as the potential that might appear during the event. Spend time writing the answers to all questions and keep them at hand to quickly place in your live stream.
- Choose the event’s hashtag – it should be short, easy to type on mobile and eye-catching. Make sure that this hashtag will be placed within each tweet related to the event.
- Prepare image templates and schedule stream time slots – such an approach will streamline your posting during event. The typical image template has to include the logo of your company and hashtag of the event. You can use smart posting tool to create your templates and schedule the stream of the event. A good idea is to prepare two streams – one with the official hashtag of the event and the other for the list of event participants. Such an approach will help you not to miss any important person at the event.
Remember that an event never follows a scenario perfectly, hence do not rely completely on your prepared streams and be ready to make additional posts on the fly.
2. Provide value during the event
The main purpose of your live tweeting is to provide value to the people who monitor this event. In order to do this wisely follow these recommendations:
- Make good quality pictures and videos – the people who are not participating in the event will be grateful if you display the important diagrams from event presentation and the participants would like to remember high-quality photos
- Mix various tweet types – use a different combination of tweets. Post images, quotes, videos, ask questions and answer them online.
- Talk with followers – make comments and prepare questions for other people who make live streams from the events, as well as comment on the retweets of your posts.
3. Strengthen the engagement after the event
The most valuable feature of the live-tweeting is its ability to provide you with plenty of content after the event. You can prepare a blog post or a detailed article describing the event. You can also use your content at other social platforms weeks and months after the event. Quotes of the top speakers, as well as their live photos and videos, are perfect for Facebook and Instagram.
As a final recommendation, do not forget to analyze your results. Determine the most popular tweets and their formats for use in future events. Check what topics were discussed the most and who were the top speakers. If you were the event host, pay attention to the content analysis and participants’ feedback. Retweets and replies to your tweets can provide you with valuable information about the preferences and complain of the event participants.