How a Marketing Agency Expands Client Coverage with Greater Efficiency

The Context

Hometown Design Studio is an agency that offers a wide range of services for both b2c and b2b companies. They started as a web design business back in 2013 and grew into a one-stop-shop that creates custom, results-driven digital marketing strategies to generate leads and increase sales.

When their number of clients started to grow, Nicole and Jason, agency owners, realized they needed to build a better, more efficient collaboration, so they started working with PromoRepublic. And they went from cumbersome, back-and-forth process to seamless, streamlined flow.

Team members

50%

Freed up time

Regular clients they keep in touch with

Background

Jason and Nicole worked side by side in IT before coming together to create Hometown Design Studio. They began with a few clients providing them with web design and development.

As their business took off, they added social media management to the menu. But still, they were faced with slow turnaround processes with client approvals and edits.

Nicole and Jason soon realized that their old ways of doing business were no longer effective and efficient. And that improving collaboration was their biggest hurdle.

Optimized workflow with “big picture” focus

One of their team members recommended PromoRepublic. It took one demo to convince Nicole and Jason that PromoRepublic was the solution to all their challenges: a workspace where they could collaborate as a team, create and schedule content easily; all wrapped up in a user-friendly interface.

Since Hometown Design Studio opted in with PromoRepublic, they’ve managed to cut down at least 50% of their time on social media management giving them more time to do what they do best. Now Nicole and Jason spend more time planning and being proactive rather than putting out fires.

What PromoRepublic did for us is that we automated the process; we were able to get social media in one place and make it less clumsy and manual.

Jason Holicky

Co-owner of the Hometown Design Studio

On-brand content creation made easier

As social media managers, maintaining cohesive branding across all platforms for your clients is crucial. With the PromoRepublic platform, onboarding a new client allows you to upload all branding assets in one place, offering quick access to files for every team member. This simplifies content management and eliminates the need to search through multiple folders to find the right logo or design element.

Considering logo development is part of the Hometown Design Studio service, they may have six versions of a logo. However, when it comes to social media, they might only want one or two of those versions to be used.

Shared space where all the magic happens

The Hometown Design Studio improved their collaboration ten-fold with the My Ideas functionality. The copywriting team and designers now have a platform where they can work on the same piece of content, get it proofread and approved by Nicole and immediately schedule the post in the calendar. Another best practice the team shared is using My Ideas for storing evergreen posts or repurposed content.

“The beauty of My Ideas library is that it’s very flexible and multifunctional. You can use it however you see fit. So, for example, if a retail client promotes a gift card and we create a post about it, we keep a copy in My Ideas so that we can just grab that one and use it later. It’s sort of that desktop or that whiteboard space where it’s flexible because it’s fairly simple.”

Data driven social media management

Nicole and Jason believe that the things you measure influence the decisions you make. So providing relevant, up to date reports for their client is something they benefit from:

“The analytics are fantastic. We use them to review the previous month and see what type of posts and what scheduling times worked best. Then we can use that information to plan the next month’s content. It also helps to pinpoint which channels are doing well and which may either not be the right fit or need some work. It’s much easier for clients to understand our goals, see the progress and the next steps that have to be made.”

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