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Joey’s Restaurants: Winning More Customers with Search and Social Media

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59%

Impressions growth on social media

145%

Jump in views on Google Maps

121%

More direction requests on Google

74%

Engagement growth on social media

Overview

Joey’s Restaurants is the largest seafood chain in the fast-casual Canadian market, offering hand-crafted fish & chips since 1985.

It has since expanded into a multi-brand franchisor for Joey’s Seafood Restaurants, Joey’s Fish Shack, and strEATS Kitchen.

“With over 35+ years in the business, we rely on contemporary marketing tactics to maintain our local visibility and stay top-of-mind with our customers. PromoRepublic assists us in being discovered and selected by our clients every day.

Michael Klassen

Director of Brand Development at Joey’s Franchise Group

Challenges

Bring simplicity and automation to franchisees

With over 60 restaurants open, the company was handling things manually and was looking for a scalable solution for consistent branding across all platforms and franchisees producing their own content.

Proactively manage online reviews

Guest reviews are crucial for winning new customers and being visible on search. So Joey’s Restaurants wanted to optimize review management and improve metrics.

Provide local experiences on social media

The company is embracing a hybrid approach and believes its franchisees could bring a unique, local touch to its social media presence. They needed tools for content localization, scheduling, editing, and managing customer communication in one platform to succeed.

Easily track performance in one place

Joey’s Restaurants realized that it’s critical to track how each of their restaurants is doing on search and social. But they lacked a master data dashboard with real-time data for easy analysis.

Solution

Joey’s Restaurants has chosen PromoRepublic as their local marketing intelligence platform to get more engagement on search and social while improving their locations’ online visibility.

To increase posting frequency and reach more customers, local managers have been using content library, scheduler, social inbox, and analytics. A nice bonus is intelligent dashboard which collects and analyzes data on local visibility so the head office could leverage insights to make data-backed decisions and increase revenue across locations.

Social Media Marketing

While the head office manages social media marketing at scale, local managers save time by scheduling ahead content across all platforms with a single calendar. Such automation frees up time for franchisees to optimize routine tasks and focus on best serving their customers.

Digital Asset Management

The head office ensures brand consistency by uploading, organizing, and distributing content for their entire chain. Franchisees use the platform as a single source of truth for branded content and campaigns, also utilizing pre-uploaded elements for more local approach.

Review Management

A single dashboard shows all reviews conveniently collected in one place. This allows managers to handle guest feedback proactively and increase metrics such as response rate and response time.

Insights

The head office can now pull out data for any specific restaurant and compare their locations by performance. By analyzing data generated by customers so they can make informed decisions and grow revenue across locations.

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