Google Business Profile (GBP) is the one of important channels for lead generation for ohDEER.
When potential customers first come across ohDEER on Google, they can interact with its listing in three ways: by visiting its website, calling, or requesting directions.
The marketing team’s goal is to grow the number of leads and offer them a free consultation.
To increase local sales, ohDEER needed a growing flow of local leads interacting with their GBP and the ability to gain insights into visibility and customer actions.
However, constantly checking all the key metrics is time-consuming enough for a single unit, let alone across
A significant part of ohDEER customers also goes to Facebook and Instagram to check the company’s activity and to read customers’ reviews. At this point, consistent social presence and review management became vital for building awareness and trust.